Tata Starbucks

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Tata Starbucks Ltd
Type Joint Venture
Traded as Starbucks "A Tata Alliance"
Industry Restaurants
Genre Coffee house
Headquarters Mumbai, India[1]
Number of locations 31 stores (November 2013)
Area served India
Key people Avani Saglani Davda (CEO)[2]
Products Whole bean coffee
Boxed tea
Made-to-order beverages
Bottled beverages
Baked goods
Merchandise
Frappuccino beverages
Smoothies
Owner(s)
Website Starbucks.in

Tata Starbucks Ltd is a 50:50 joint venture company, owned by Starbucks Corporation and Tata Global Beverages,[3] that owns and operates Starbucks outlets in India.[4] The outlets are branded Starbucks "A Tata Alliance". Starbucks, through an agreement with Tata Coffee, serves coffee that is 100% locally sourced and roasted.[5]

History

India's first Starbucks outlet in Elphinstone Building, Horniman Circle, Mumbai.

In January 2011, Starbucks Corporation and Tata Coffee, Asia's largest coffee plantation company, announced plans for a strategic alliance to bring Starbucks to India and also to source and roast coffee beans at Tata Coffee's Kodagu facility.[6] Despite a false start in 2007,[7] in January 2012 Starbucks finally announced a 50:50 joint venture with Tata Global Beverages, called Tata Starbucks Ltd., which would own and operate outlets branded Starbucks "A Tata Alliance".[8] Starbucks had previously attempted to enter the Indian market, in 2007, with a joint venture involving its Indonesian franchise and Kishore Biyani of the Future Group. However, the joint venture withdrew its foreign investment proposal with the Indian government. Starbucks did not cite any reason for the withdrawal.[9]

On 19 October 2012, Starbucks opened its first store in India, measuring 4500 sq ft in Elphinstone Building, Horniman Circle, Mumbai.[10][11] Starbucks expanded its presence to Delhi on 24 January 2013 by opening 2 outlets at Terminal III of the Indira Gandhi International Airport,[12] and later one in Connaught Place.[13] In early 2013, Tata Global Beverages announced that the JV would meet its target of opening 50 outlets of the world's largest coffee chain in India by this year, one year later than originally scheduled,[14] with an investment of INR4 billion (US$64 million).[15]

Initially, Starbucks opened a combination of standalone outlets located at malls, airports and metro stations, and commercial complexes. The company plans to expand its retail footprint in India by opening outlets in hospitals, near gyms or health stores, educational institutions and corporate campuses. similar to the strategy employed by competitor Cafe Coffee Day. The company also plans to avoid hypermarkets, as it would impact the positioning of the brand. The decision to open outlets inside Tata-owned retail stores and properties would depend on the brand's premium positioning.[16]

The third city of India to get a Starbucks outlet was Pune,[17] where the company opened an outlet off North Main Road at Koregaon Park, on 8 September 2013.[18][19] Starbucks opened a 3,000-square-foot flagship store opposite Raheja Arcade, 7th Block, Koramangala, Bangalore on 22 November 2013, making it the fourth city to have an outlet.[20][21][22][23]

Products

Apart from the usual products offered internationally, Starbucks in India has some Indian style product offerings such as Tandoori Paneer Roll, Elaichi Mawa Croissant, Murg Tikka Panini and Chai Tea Latte to suit Indian customers.

Free Wi-Fi is available at all Starbucks stores.[24]

Locations

As of January 2014, Starbucks operates 34 outlets in 5 cities of India.[25]

City State/UT No. of Outlets[25] First outlet
New Delhi Delhi NCR 10 24 January 2013
Gurgaon 3 10 July 2013[26][27]
Mumbai Maharashtra 14 19 October 2012
Pune 4 8 September 2013
Bangalore Karnataka 3 22 November 2013

References

  1. ↑ http://www.starbucks.in/about-us/company-information/online-policies/terms-of-use
  2. ↑ Last Updated: 03 Oct 18:07 PM IST. "First Starbucks cafe to come up in Mumbai by Oct-end". Thestatesman.net. Retrieved 3 October 2012. 
  3. ↑ "Starbucks to open first India store in Oct, appoints chief executive : India, News - India Today". Indiatoday.intoday.in. 28 September 2012. Retrieved 3 October 2012. 
  4. ↑ Business Standard (29 September 2012). "The lady who knows what's brewing at Tata Starbucks". Business-standard.com. Retrieved 3 October 2012. 
  5. ↑ Sapna Agarwal (28 September 2012). "Starbucks to open first India outlet in Mumbai". Livemint. Retrieved 3 October 2012. 
  6. ↑ "Tata Coffee brings Starbucks to India". Business-standard.com. 14 January 2011. Retrieved 7 July 2011. 
  7. ↑ Chatterjee, Saikat (20 July 2007). "Starbucks Delays India Entry, Withdraws Application (Update2)". Bloomberg L.P. Retrieved 15 April 2009. 
  8. ↑ "Tata Global Beverages and Starbucks Form Joint Venture to Open Starbucks Cafés across India". Starbucks Press Release. Retrieved 31 January 2012. 
  9. ↑ Starbucks set for festive season flag-off from Mumbai - Economic Times
  10. ↑ "First look at Starbucks' India store". Businesstoday.intoday.in. 7 July 2013. Retrieved 17 July 2013. 
  11. ↑ Special Correspondent. "Business / Companies : Starbucks India Store in Mumbai 28". 
  12. ↑ "Tata Starbucks opens two outlets in Delhi". The Hindu. 25 January 2013. Retrieved 5 February 2013. 
  13. ↑ "Starbucks opens in central Delhi". The Economic Times. 7 February 2013. Retrieved 25 March 2013. 
  14. ↑ "Starbucks adds three more outlets to its network in India". The Economic Times. 3 June 2013. Retrieved 17 July 2013. 
  15. ↑ http://www.business-standard.com/article/companies/starbucks-adds-two-more-stores-in-mumbai-113091000852_1.html
  16. ↑ "Soon, Starbucks at hospitals, schools, corporate campuses". Business Standard. 19 June 2013. Retrieved 17 July 2013. 
  17. ↑ http://www.livemint.com/Industry/zu9Xswb0bBYWLcI3BWuzaN/These-are-times-to-invest-in-business-and-expansion-Avani-D.html?ref=dd
  18. ↑ http://articles.economictimes.indiatimes.com/2013-09-05/news/41802483_1_starbucks-coffee-company-unique-starbucks-experience-tata-starbucks-ltd
  19. ↑ http://cooks.ndtv.com/article/show/starbucks-to-open-first-store-in-pune-414770
  20. ↑ http://news.starbucks.com/news/starbucks-continues-expansion-in-india-with-opening-of-new-flagship-store-i
  21. ↑ http://www.livemint.com/Companies/3cHjvn2l5O7NUGo3ttq3iK/Tata-Starbucks-opens-its-first-cafe-in-Bangalore.html
  22. ↑ http://seattletimes.com/html/businesstechnology/2022312384_starbucksindiaxml.html
  23. ↑ http://www.firstpost.com/business/starbucks-opens-first-store-in-bangalore-plans-2-more-by-yr-end-1244147.html
  24. ↑ "Starbucks opens three new stores in Delhi and Mumbai". Indiaretailing.com. 4 June 2013. Retrieved 17 July 2013. 
  25. ↑ 25.0 25.1 "http://www.starbucks.in/store-locator", official website of Tata Starbucks, retrieved 29 december 2013.
  26. ↑ http://businesstoday.intoday.in/story/starbucks-first-outlet-in-gurgaon-tally-at-8-in-delhi-ncr/1/196602.html
  27. ↑ http://cooks.ndtv.com/article/show/starbucks-opens-its-first-store-in-gurgaon-390305

External links

Corporate directors
Assets and products
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