Taiwan Mobile

Taiwan Mobile (台灣大哥大) is a GSM mobile phone operator based in Taiwan. Taiwan Mobile started as part of a strategic divestment from the now defunct Pacific Electric Wire & Cable Co. Ltd (listed then in Taiwan main board of securities). PEWC started their telecom venture first by becoming a shareholder (5%) of Iridium LLC in 1994, and this investment place them in high profile, and high risk, following a strategic win in Hong Kong PCS license in 1995 and later rolled out as P Plus Communications in Hong Kong. PEWC also made various business development efforts and tender bids in different wireless licenses in China, Vietnam, Singapore, Indonesia and Philippines. And finally return to Taiwan to bid for the various licenses being liberalised in 1996 and 1997. Taiwam Mobile now also have acquired the stakes in Taiwan Fixed Network.

Taiwan Mobile was previously named Pacific Cellular Corporation (PCC) while the Hong Kong investment holding company was called PEWC Telecommunications Co. Ltd which holds the investment in P-Plus Communications Ltd. PEWC, PCC, Pacific Iridium were part of the overall telecom portfolio. The company had also invested into various telecom and internet businesses and had made a series of merger and acquisitions with retail distribution company, a CRM company and an engineering company that receives outsourcing contract from the combined celcos and telcos.

Today's Taiwan Mobile's logo is more colorful but still have the look of the original satellite gateway station of Iridium with hexagonal shapes. The older logo used to be all red and had a legacy red from the now defunct Pacific Electric Wire & Cable Co. Ltd.