Time (magazine)

Time

Managing Editor	Nancy Gibbs
Categories	News magazine
Frequency	Weekly
Total circulation (2012)	3,276,823[1]
First issue	March 3, 1923 (1923-03-03)
Company	Time Inc. (Time Warner)
Country	United States
Based in	New York City
Language	English
Website	www.time.com
ISSN	0040-781X
OCLC number	1311479

Time is an American weekly news magazine published in New York City. It was founded in 1923 and for decades dominated by Henry Luce, who built a highly profitable stable of magazines. A European edition (Time Europe, formerly known as Time Atlantic) is published in London and also covers the Middle East, Africa and, since 2003, Latin America. An Asian edition (Time Asia) is based in Hong Kong. The South Pacific edition, covering Australia, New Zealand and the Pacific Islands, is based in Sydney. In December 2008, Time discontinued publishing a Canadian advertiser edition.^[2]

Time has the world's largest circulation for a weekly news magazine, and has a readership of 25 million, 20 million of which are in the US.^{[citation needed]}

Richard Stengel was the managing editor from May 2006 to October 2013, when he joined the United States Department of State.^[3][4] Nancy Gibbs has been the managing editor since October 2013.^[4]

History

The first issue of Time (March 3, 1923), featuring Speaker Joseph G. Cannon.

Time magazine was created in 1923 by Briton Hadden and Henry Luce, making it the first weekly news magazine in the United States.^[5] The two had previously worked together as chairman and managing editor respectively of the Yale Daily News. They first called the proposed magazine Facts. They wanted to emphasize brevity, so that a busy man could read it in an hour. They changed the name to Time and used the slogan "Take Time—It's Brief."^[6] Hadden was a rather carefree figure, who liked to tease Luce and saw Time as something important but also fun. That accounts for its tone, which many people still criticize as too light for serious news and more suited to its heavy coverage of celebrities (including politicians), the entertainment industry, and pop culture. It set out to tell the news through people, and for many decades the magazine's cover was of a single person. The first issue of Time was published on March 3, 1923, featuring on its cover Joseph G. Cannon, the retired Speaker of the United States House of Representatives; a facsimile reprint of Issue No. 1, including all of the articles and advertisements contained in the original, was included with copies of the February 28, 1938 issue as a commemoration of the magazine's 15th anniversary.^[7] On Hadden's death in 1929, Luce became the dominant man at Time and a major figure in the history of 20th-century media. According to Time Inc.: The Intimate History of a Publishing Enterprise 1972–2004 by Robert Elson, "Roy Edward Larsen [...] was to play a role second only to Luce's in the development of Time Inc." In his book, The March of Time, 1935–1951, Raymond Fielding also noted that Larsen was "originally circulation manager and then general manager of Time, later publisher of Life, for many years president of Time Inc., and in the long history of the corporation the most influential and important figure after Luce."

Around the time they were raising US$100,000 from wealthy Yale alumni like Henry P. Davison, partner of J.P. Morgan & Co., publicity man Martin Egan and J.P. Morgan & Co. banker Dwight Morrow, Henry Luce and Briton Hadden hired Larsen in 1922 – although Larsen was a Harvard graduate and Luce and Hadden were Yale graduates. After Hadden died in 1929, Larsen purchased 550 shares of Time Inc., using money he obtained from selling RKO stock which he had inherited from his father, who was the head of the B.F. Keith theatre chain in New England. However, after Briton Hadden's death, the largest Time Inc. stockholder was Henry Luce, who ruled the media conglomerate in an autocratic fashion, "at his right hand was Larsen," Time Inc.'s second-largest stockholder, according to "Time Inc.: The Intimate History of a Publishing Enterprise 1923–1941". In 1929, Roy Larsen was also named a Time Inc. director and a Time Inc. vice-president. J.P. Morgan retained a certain control through two directorates and a share of stocks, both over Time and Fortune. Other shareholders were Brown Brothers W. A. Harriman & Co., and The New York Trust Company (Standard Oil).

By the time of Henry Luce's death in 1967, the Time Inc. stock which Luce owned was worth about US$109 million and yielded him a yearly dividend income of more than US$2.4 million, according to The World of Time Inc: The Intimate History of a Changing Enterprise 1957–1983 by Curtis Prendergast. The value of the Larsen family's Time Inc. stock was now worth about $80 million during the 1960s and Roy Larsen was both a Time Inc. director and the chairman of its Executive Committee, before serving as Time Inc.'s vice-chairman of the board until the middle of 1979. According to the September 10, 1979 issue of The New York Times, "Mr. Larsen was the only employee in the company's history given an exemption from its policy of mandatory retirement at age 65."

After Time magazine began publishing its weekly issues in March 1923, Roy Larsen was able to increase its circulation by utilizing U.S. radio and movie theaters around the world. It often promoted both "Time" magazine and U.S. political and corporate interests. According to The March of Time, as early as 1924, Larsen had brought Time into the infant radio business with the broadcast of a 15-minute sustaining quiz show entitled Pop Question which survived until 1925." Then, according to the same book, "In 1928 [...] Larsen undertook the weekly broadcast of a 10-minute programme series of brief news summaries, drawn from current issues of Time magazine [...] which was originally broadcast over 33 stations throughout the United States."

Larsen next arranged for a 30-minute radio program, The March of Time, to be broadcast over CBS, beginning on March 6, 1931. Each week, the program presented a dramatisation of the week's news for its listeners, thus Time magazine itself was brought "to the attention of millions previously unaware of its existence," according to Time Inc.: The Intimate History of a Publishing Enterprise 1923–1941, leading to an increased circulation of the magazine during the 1930s. Between 1931 and 1937, Larsen's The March of Time radio program was broadcast over CBS radio and between 1937 and 1945 it was broadcast over NBC radio – except for the 1939 to 1941 period when it was not aired. People Magazine was based on Time's People page.

Time became part of Time Warner in 1989, along with Warner Bros. when Time, Inc. and Warner Communications merged. Jason McManus succeeded Henry Grunwald in 1988 as Editor-in-Chief and oversaw the transition before Norman Pearlstine succeeded him in 1995.

In 2000, the magazine became part of AOL Time Warner, which reverted to the name Time Warner in 2003.

In 2007, Time moved from a Monday subscription/newsstand delivery to a schedule where the magazine goes on sale Fridays, and is delivered to subscribers on Saturday. The magazine actually began in 1923 with Friday publication.

During early 2007, the year's first issue was delayed for roughly a week due to "editorial changes." The changes included the job losses of 49 employees.^[8]

In 2009 Time announced that they were introducing a personalized print magazine, Mine, mixing content from a range of Time Warner publications based on the reader's preferences. The new magazine met with a poor reception, with criticism that its focus was too broad to be truly personal.^[9]

The magazine has an online archive with the unformatted text for every article published. The articles are indexed and were converted from scanned images using optical character recognition technology. There are still minor errors in the text that are remnants of the conversion into digital format.

Time Inc. and Apple have come to an agreement wherein US subscribers to Time Inc. magazines will be able to read the iPad versions of those magazines for free, at least until the two companies sort out a viable digital subscription model.^[10]

In January 2013, Time Inc. announced that it would cut nearly 500 jobs – roughly 6% of its 8,000 staff worldwide.^[11] Although Time magazine has maintained high sales, its ad pages have declined significantly over time.^[12]

Also in January 2013, Time Inc. named Martha Nelson as the first female editor in chief of its magazine division.^[13] In September 2013 Nancy Gibbs was named as the first female managing editor of Time magazine.^[13]

Circulation

During the second half of 2009 the magazine saw a 34.9% decline in newsstand sales.^[14] During the first half of 2010, there was another decline of at least one third in Time magazine sales. In the second half of 2010, Time magazine newsstand sales declined by about 12% to just over 79,000 copies per week.

Style

Time initially possessed a distinctive writing style, making regular use of inverted sentences. This was parodied in 1936 by Wolcott Gibbs in an article in The New Yorker: "Backward ran sentences until reeled the mind [...] Where it all will end, knows God!"^[15]

Up until the mid-1970s or so,^[16] Time had a weekly section called "Listings", which contained capsule summaries and/or reviews of then-current significant films, plays, musicals, television programs, and literary bestsellers, much like The New Yorker's section "Current Events".

Time is also known for its signature red border, introduced in 1927. The iconic red border was homaged or satirized by Seattle's The Stranger newspaper in 2010.^[17] The border has only been changed four times since 1927: The issue released shortly after the September 11 attacks on the United States featured a black border to symbolize mourning. However, this edition was a special "extra" edition published quickly for the breaking news of the event; the next regularly scheduled issue contained the red border. Additionally, the April 28, 2008, Earth Day issue, dedicated to environmental issues, contained a green border.^[18] The next change in border was in the September 19, 2011 issue, commemorating the 10th anniversary of September 11 attacks with a metallic silver border. The most recent change (again with a silver border) was in the December 31, 2012 issue, noting Barack Obama's selection as Man of the Year.

In 2007, Time engineered a style overhaul of the magazine. Among other changes, the magazine reduced the red cover border in order to promote featured stories, enlarged column titles, reduced the number of featured stories, increased white space around articles, and accompanied opinion pieces with photographs of the writers. The changes have met both criticism and praise.^[19][20][21]

Special editions

Person of the Year

Time's most famous feature throughout its history has been the annual "Person of the Year" (formerly "Man of the Year") cover story, in which Time recognizes the individual or group of individuals who have had the biggest impact on news headlines over the past 12 months. The distinction is supposed to go to the person who, for good or ill, has most affected the course of the year; it is therefore not necessarily an honor or a reward. In the past, such figures as Adolf Hitler and Joseph Stalin have been Man of the Year.

In 2006, the Person of the Year was designated as "You", a move that was met with split reviews. Some thought the concept was creative; others wanted an actual person of the year. Editors Pepper and Timmer reflected that, if it had been a mistake, "we're only going to make it once."^[22]

Time 100

In recent years Time has assembled an annual list of the 100 most influential people of the year. Originally, they had made a list of the 100 most influential people of the 20th century. These issues usually have the front cover filled with pictures of people from the list and devote a substantial amount of space within the magazine to the 100 articles about each person on the list. There have, in some cases, been over 100 people, when two people have made the list together, sharing one spot.

The magazine also compiled "All-TIME 100 best novels" and "All-TIME 100 best movies" lists in 2005,^[23][24][25] and "The 100 Best TV Shows of All-TIME" in 2007.^[26]

Time for Kids

Time for Kids is a division magazine of Time that is especially published for children and is mainly distributed in classrooms. TFK contains some national news, a "Cartoon of the Week", and a variety of articles concerning popular culture. An annual issue concerning the environment is distributed near the end of the U.S. school term. The publication rarely exceeds ten pages front and back. It is used in many libraries.

Staff

Editors

• Briton Hadden (1923–1929)
• Henry Luce (1929–1949)
• T. S. Matthews (1949–1953)
• Hugh J. Jascock (1954-1969)

Managing editors

Notable contributors

• Aravind Adiga, Time correspondent for three years, winner of the 2008 Man Booker Prize for fiction
• James Agee, book and movie editor for Time
• Ann Blackman^[27]
• Lasantha Wickrematunge, journalist
• Margaret Carlson, the first female columnist for Time
• Whittaker Chambers, Time employee from 1939 to 1948, ending as senior editor and then special projects editor to Henry Luce
• Richard Corliss, film critic for the magazine since 1980
• Nancy Gibbs, essayist and editor-at-large; has written more than 100 Time cover stories
• Lev Grossman, brother of Bathsheba and Austin, writes primarily about books for the magazine
• Robert Hughes, Time's long-tenured art critic
• Pico Iyer, essayist and novelist, essayist for Time since 1986
• Joe Klein, author (Primary Colors) and a columnist for the magazine who writes the "In the Arena" column for the magazine
• Andre Laguerre, Paris bureau chief 1948–1956, London bureau chief 1951–1956, also wrote about sports for Time; later longtime managing editor of Sports Illustrated
• Nathaniel Lande, author, filmmaker, and former creative director of Time
• Will Lang Jr. 1936–1968, Time Life International
• Michael Schuman, American author and journalist who specializes in Asian economics, politics and history, currently the Asia business correspondent for TIME Magazine based in Hong Kong
• Donald L. Barlett and James B. Steele, investigative reporters who won two National Magazine Awards while at Time
• Joel Stein, columnist who wrote the Joel 100 just after Time Magazine's Most Influential issue in 2006
• David Von Drehle, current Editor-at-Large
• Fareed Zakaria, current Editor-at-Large
• Alexander Eliot, art editor from 1945-1961, author of eighteen books on art, mythology, and history, including "Three Hundred Years of American Painting" published by Time-Life Books.

See also

• Heroes of the Environment
• Lists of people on the cover of Time magazine
• "The Thriving Cult of Greed and Power", 1991 article about Scientology, by Richard Behar, which received the Gerald Loeb Award

References

Further reading

• Brinkley, Alan. The Publisher: Henry Luce and His American Century, Alfred A. Knopf (2010) 531 p. "A Magazine Master Builder" Book review by Janet Maslin, The New York Times, April 19, 2010 (p. C1 of the NY ed. April 20, 2010). Retrieved 2010-04-20
• Brinkley, Alan. What Would Henry Luce Make of the Digital Age?, TIME (April 19, 2010) excerpt and text search
• Baughman, James L. Henry R. Luce and the Rise of the American News Media (2001) excerpt and text search
• Elson, Robert T. Time Inc: The Intimate History of a Publishing Enterprise, 1923–1941 (1968); vol. 2: The World of Time Inc.: The Intimate History, 1941–1960 (1973), official corporate history
• Herzstein, Robert E. Henry R. Luce, Time, and the American Crusade in Asia (2006) excerpt and text search
• Herzstein, Robert E. Henry R. Luce: A Political Portrait of the Man Who Created the American Century (1994).
• Wilner, Isaiah. The Man Time Forgot: A Tale of Genius, Betrayal, and the Creation of Time Magazine, HarperCollins, New York, 2006

External links

Wikimedia Commons has media related to Time Magazine.

• Official website (Mobile)
• Time Archive – archive of magazines and covers from 1923 through present
• Table of Contents of the premiere issue vol. 1, issue 1, March 3, 1923
• Time articles by Whittaker Chambers