Swindon Viewpoint
Local programming in Swindon began life as Swindon Viewpoint on 11 September 1973 as an experiment in community cable television, or public-access television. It was managed initially by Richard Dunn, who later went on to become head of Thames Television. This experiment started with EMI finance on the Radio Rentals cable radio and television relay network. Local people could train in using television production equipment. Many of the programmes were 'one-off' documentaries that interested the volunteers involved or programmes of more general public interest. The studios were in the basement of Radio Rentals' premises on Swindon's Victoria Road.
The experimental phase ended in 1976 when EMI decided to pull out of funding the service, although it was considered popular and appeared to be flourishing. The main reason seems to have been that the government would not allow advertising or sponsorship. After much local protest, Swindon Viewpoint was sold to the public of Swindon for £1 and an elected board of directors set up to oversee it. Viewpoint thus became the first television service that was publicly owned and managed. Programming continued for the rest of the decade with a staff of around six to train the public to make programmes, and was funded by a mix of sponsorship and a Ladbrokes operated lottery scheme (the forerunner of the National Lottery. Viewpoint's central programming strand was magazine-based programmes called Seen in Swindon.
When the Lottery scheme ended in 1980, funding dried up and Viewpoint went into partnership with Media Arts, the public media centre in Swindon, placing its TV production equipment there, though this partnership recognised and maintained the independence of Viewpoint. With no staff the operation was now entirely volunteer based, but nevertheless operated through the eighties. Its main programme strand was called Access Swindon. In the early nineties Media Arts was restructured by the council and support for Viewpoint was withdrawn. With no access to production resources the board of directors resolved to suspend programming operations but to maintain its structure and registration as a company, pending a more favourable climate.[citation needed] Broadcasting stopped temporarily at the end of April 1980.[1] but then recontinued intermittently with programmes made by volunteers over the next decade.
It has since restarted operations as an online community TV station www.swindonviewpoint.com where it shows selections from its archive of programmes, as well as current material.
Swindon Viewpoint is unique in a number of ways; it is Britain’s first and longest running public-access television service, and it is also notable for being owned by its public.
References
- ↑ "Mixed or matched". The Guardian. 13 May 1980. p. 12.
Further reading
- Dutton, William H.; Blumler, Jay G. (October 1988). "The Faltering Development of Cable Television in Britain". International Political Science Review 9 (4): 279–303. JSTOR 1600759. (subscription required)
- Negrine, Ralph M. (1998). Television and the Press Since 1945. Manchester University Press. ISBN 9780719049217.