Strellson

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Logo of Strellson

Strellson AG, based in Kreuzlingen, is Switzerland's largest menswear manufacturer.[1] It is owned by the Holy Fashion Group and produces mid-range products aimed at men between 25 and 40.[2]

History

Strellson was founded in 1993 by fashion entrepreneurs Uwe and Jochen Holy. They rebranded the coat manufacturer Friedrich Straehl & Co. AG that they had acquired in 1984.[3] Under CEO Reiner Pichler, Strellson was acclaimed by the German business press for its two-figure annual growth during the first ten years of the brand's existence.[2]

In 2008, German member of parliament Cem Özdemir, dubbed "Germany's best-dressed politician" by Men's Health magazine, participated as a model in a Strellson advertising campaign.[4] A hooded jacket made by Strellson caused headlines in the British press in 2008 because it included a Swiss Army-style knife attached by a chain in a pocket. As the sale of knives to minors is illegal in Britain, retailers were forced to withdraw the product.[5]

Magazine

Strellson publishes a lifestyle magazine, N°1, which features the work of noted photographers. The magazine had a print run of 45,000 as of 2007 and is sold at kiosks, in bookstores and in Strellson shops.[6]

External links

References

  1. ↑ Agence France Presse (20 February 1998). "Swiss menswear ad campaign angers Turkish press, ambassador". Indian Express. Retrieved 2009-03-04. 
  2. ↑ 2.0 2.1 Zollinger, Michael (7 October 2003). "Reiner Pichler: Mit altmodischen Prinzipien". Handelszeitung Online (in German). Retrieved 2009-03-04. 
  3. ↑ Hufschlag, Inge (4 August 2003). "Der Beständige vom Bodensee: Strellson-Boss Reiner Pichler schultert die Krise" (in German). Handelsblatt. Retrieved 2009-03-04. 
  4. ↑ Spörrle, Mark (30 January 2003). "Zwischenstopp eines Überfliegers". Die Zeit (in German). Retrieved 2009-03-04. 
  5. ↑ Batty, David (3 October 2008). "TK Maxx stops selling hooded jacket with free knife". The Guardian. Retrieved 2009-03-04. 
  6. ↑ "Strellson launcht eigene Zeitschrift". Horizont.net (in German). 13 September 2007. Retrieved 2009-03-04. 
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