Strata (company)
From Wikipedia, the free encyclopedia
 | |
| Type | Publicly held company |
|---|---|
| Industry | Advertising |
| Founded | 1984 |
| Headquarters | Chicago, Illinois, USA |
| Key people | John Shelton (President & CEO) |
| Products | Media buying/selling software |
| Employees | 173 (2009) |
| Website | www.gotostrata.com |
Strata Marketing Inc. is a Chicago, Illinois-based software company involved in connecting media buyers and sellers. It is owned by Comcast.[1] As of 2010, it processes about $50 billion worth of media buys annually.[2]
History
Strata Marketing Inc. was founded circa 1986, initially working predominately in the radio industry. It was acquired by Comcast in 2005. Strata purchased the custom-development company Spot Buy Spot (SBS) in 2007.
Software
For agency clients, Strata provides a suite of tools for planning, buying, stewardship, optimization and billing across all forms of media, including TV, cable, radio, print, digital and outdoor.
References
- ↑ Mandese, Joe (October 20, 2009). "Strata Strives For New One In Branding Effort, Wants To Bring 'Order' To Media 'Chaos'". Media Daily News (Mediapost).
- ↑ Mandese, Joe (February 18, 2010). "MediaBank, Strata Unveil New Digital Media-Buying Apps". work=Media Daily News (Mediapost).
External links
- Strata (official site)
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