SourceFed

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SourceFed

Original logo
Launched January 23, 2012
Owned by DeFranco Creative and Business Inc.
Picture format 1080p
Language English
Broadcast area Worldwide
Headquarters Woodland Hills, Los Angeles
Website www.sourcefed.com
Streaming media
SourceFed on YouTube

SourceFed is a news website created by Philip DeFranco in January 2012 as part of YouTube's $100 million USD original channel initiative and is produced by James Haffner. SourceFed's channel includes numerous shows, the staple show being SourceFed, originally named 20 Minutes or Less; a news show which presents five news related videos daily from Monday to Thursday. The SourceFed team consists of hosts, editors, bloggers, and one producer.

History

Inception

Philip DeFranco, the creator of SourceFed

SourceFed was an idea Philip DeFranco had been considering as an evolution of his own YouTube channel. In an interview with Forbes, DeFranco stated that he originally wanted to turn his daily show into several daily segments. He added that there was confusion among his audience when this format was tested, convincing DeFranco that he would need to create a new series to not alienate his audience, but to grow it, as well.[1]

The SourceFed YouTube channel was created in April 2011,[2] and was originally based off a blog of the same name. The channel became defunct shortly afterwards. However, in late 2011, YouTube began its funding of original or premium content channels. DeFranco revealed that he acquired the funding to launch the channel by originally promising YouTube that the channel would be run as a "celebrity gossip channel", and that it would consist of a single show rather than multiple different shows. However, DeFranco negotiated for less funding, in return to have creative control over the channel's content.[3] The funding would be provided by YouTube, as the channel was part of YouTube's original content initiative.[4]

Due to DeFranco's position as a YouTube partner, the website offered him funding for an original channel.[4][5] The channel which he created, SourceFed was one of these channels.[6][7][8][9] The channel is produced by James Haffner.[10] The channel launched as an original channel on January 23, 2012.[11][12][13] DeFranco stated that he wants to create the next news network.[14][15]

Addition of content

Along with the staple show, SourceFed, five additional shows began airing within the first month of the channel's January 2012 launch: Curb Cash, One On One, DeFranco Inc.: Behind the Scenes, Comment Commentary and Bloopers. Curb Cash ended in March 2012. The New Movie Thing Show, a movie review series, and a movie club style series titled The SourceFed Movie Club, were launched in May 2012. Since then SourceFed has debuted new additions to the channel's lineup. As additional content was being introduced, the SourceFed crew expanded, which consists of seven hosts, several editors, and one producer.[16] The SourceFed channel has accumulated over 1.2 million subscribers and 488 million video views.[2]

Acquisition by Revision3

In June 2013 Philip DeFranco sold SourceFed along with the other channels under his DeFranco Creative portfolio to Revision3. DeFranco also became an exec of Revision3 and the Senior Vice President of Phil DeFranco Networks and Merchandise as a result of the move.[17] DeFranco's sxephil channel was already signed under the Revision3 network.[18]

Events

2012 Maxim Hot 100

On February 6 and April 3, 2012 SourceFed crashed the Maxim Hot 100 voting website.[19] The cause of the crashes were due to Bereta and Morgan telling their audience through 20 Minutes Or Less to vote for Lee Newton as a write-in candidate. Maxim later came out with an article noting that Newton has "list potential".[20] In May 2012, it was announced that Lee Newton placed 57th on the 2012 Maxim Hot 100 list.[21][22][23]

VidCon

Steve Zaragoza at VidCon 2012

In March 2012, Philip DeFranco announced that he would take the SourceFed crew to VidCon 2012.[24] The four hosts (Morgan, Newton, Bereta, and Zaragoza) of 20 Minutes or Less, along with DeFranco, had a Q&A panel and performed at VidCon 2012.[1][25]

In 2013, SourceFed was announced to be a sponsor of that year's VidCon as well as special guests of the event.[26][27] The couch featured on Comment Commentary was "eaten" by Sharkzilla, the mascot of Shark Week.[28] The previous year, DeFranco was the host of Shark Week.[29]

While at VidCon 2013, DeFranco gathered 554 people to play Ninja, a playground game, claiming the amount to be a world record.[30]

2012 Election Hub

SourceFed hosts Meg Turney and Elliott Morgan, along with Philip DeFranco, presented a series of videos as part of YouTube's "Election Hub" during the 2012 Democratic National Convention and the 2012 Republican National Convention. During the videos, Turney predicted that the DNC will not make a difference for young voters.[31] During the conventions, SourceFed uploaded videos explaining them.[32] #PDSLive 2012 Election Night Coverage, a live event hosted by SourceFed and DeFranco, was nominated for a Streamy Award for Best Live Event.[33]

Content

News

SourceFed
Also known as 20 Minutes or Less (from January 23-August 23, 2012)
Genre Pop culture and news
Created by Philip DeFranco
Written by Joe Bereta,[34] Elliott Morgan, Ross Everett
Directed by James Haffner[35]
Presented by Joe Bereta (Jan 2012-pres)
Elliott Morgan (Jan 2012-pres)
Lee Newton (Jan 2012-pres)
Steve Zaragoza (Mar 2012-pres)
Trisha Hersberger (Mar 2012-pres)
Meg Turney (Jun 2012-pres)
Ross Everett (2013-pres)
Country of origin United States
Original language(s) English
Production
Executive producer(s) James Haffner[35][36]
Producer(s) Elliott Morgan[37]
Editor(s) Matthew Homeyer
Running time under 6 minutes
Production company(s) DeFranco Creative and Business Inc.
Distributor Revision3
Broadcast
Original channel YouTube
Picture format 1080p
Chronology
Related shows The Philip DeFranco Show, The Vloggity
External links
SourceFed Website

SourceFed is a series where hosts Lee Newton, Elliott Morgan, and Joe Bereta present news stories, covering a variety of topics. Episodes of the series are presented in a comedic daily newscast.[38] Bereta is the head writer for SourceFed.[34] Morgan and Ross Everett are also writers for the series.[16][37] Due to only presenting five stories a day, stories covered on SourceFed "cross-pollinate", or are influenced by news stories on The Philip DeFranco Show.[39] George Watsky's music is commonly used throughout the series in the background.[40]

20 Minutes or Less was the original incarnation of SourceFed. DeFranco appeared in the early episodes during the show's first two weeks, excluding February 1. DeFranco would appear again on a March 12, 2012 video about the Mass Effect 3 ending. 20 Minutes or Less was the first show to launch on SourceFed.[41] On Fridays, the main hosts of 20 Minutes Or Less upload "Comment Commentary" which is where either some or all of the hosts read comments from their videos and show a short slideshow of fan-submitted pictures and art. Several stories that SourceFed covered on 20 Minutes Or Less have been featured on online publications.[42][43][44] In an interview with Tubefilter, DeFranco stated that he believed 20 Minutes or Less is the staple show of SourceFed.[11] On June 13 and 14, 2012 the YouTube uploading system did not allow two of the five stories covered by 20 Minutes or Less to go up onto the website. This prompted SourceFed to create an official Tumblr account, to address the issue. The 20 Minutes or Less title for SourceFed's news stories was dropped on August 23, 2012, instead opting for using just the title SourceFed.

Hosts

News hosts/reporters:

NERD hosts/reporters:

Recurring hosts/reporters:

Guest hosts/reporters:

Other shows

  • Comment Commentary (January 27, 2012 – present): One of the longest running series on the channel, second only to the main SourceFed series. The series features hosts voicing their opinion or "commentary" on the viewers' comments that were posted on the main SourceFed videos.[39]
  • DeFranco Inc.: Behind the Scenes (February 5, 2012 – present): A series that captures several behind-the-scenes moments during the filming and production of all shows.
  • Bloopers (February 19, 2012 – present): A series that presents bloopers from the main show.
  • The New Movie Thing Show (May 11, 2012 – present; transferred to SourceFedNERD): A movie review style show launched SourceFed on May 11, 2012 as their Saturday show to replace Curb Cash after its season finale the week before. It was originally hosted by Philip DeFranco and Steve Zaragoza, but now each SourceFed host alternates in their appearances on the series. The show was released the same weekend as The SourceFed Movie Club and was eventually moved to DeFranco's main YouTube channel. The series was cancelled shortly thereafter. On September 28, 2012 the show returned on SourceFed with Zaragoza and Meg Turney reviewing the film Looper. A clip from TNMTS was used as a point of criticism against SourcFed.[49]
  • #TableTalk (February 19, 2013 – present; transferred to SourceFedNERD): A series that features three of the SourceFed co-hosts, and occasionally DeFranco, speaking about topics that viewers suggested through Twitter, using the hashtag TableTalk or on Reddit via reddit.com/r/sourcefed. The series was taken off the main SourceFed channel, and moved to the SourceFedNERD channel in May 2013.[50]

Reception

From left to right: Morgan, Newton, Bereta

On May 26, 2012, the SourceFed YouTube channel reached the 100 million video view milestone.[51][52] From May to December 2012, Deadline Hollywood tracked the weekly views of all the original premium channels on YouTube. The channel was consistently one of the top original channels every week.[53][54] On August 1, 2012, SourceFed became the first of the YouTube original channels to reach 500,000 subscribers.[55] In celebration of the event, 20 Minutes or Less uploaded a special video onto SourceFed that featured clips of SourceFed's audience congratulating them and stating the reason that they subscribed to the channel.[10][35][56] SourceFed is one of the most popular YouTube original channels,[57] as the channel earns over 20 million monthly views and has a Slate Score of 736.[58] SourceFed was nominated for four awards at the 3rd Streamy Awards.[33] Due to its success, SourceFed was among the 30-40% of original channels to be renewed by YouTube in November 2012.[59] A spinoff channel hosted a live #TableTalk event during YouTube Comedy Week in 2013, which received over 41,000 streams.[60]

The Wall Street Journal noted that it was hard to figure out why the simplicity of the idea behind SourceFed has been able to receive mass appeal.[61] On July 14, 2013, the SourceFed channel reached one million subscribers.[16][62]

After winning the Streamy Audience Choice Award for Series of the Year, SourceFed was criticized. The Atlantic criticized an episode of The New Movie Thing Show, saying that "The audience pick for series of the year went to SourceFed, which consists of short clips of people explaining things in loud, fast voices," and "It's not even close to quality programming. Just something goofy to watch online."[49]

Awards and nominations

Awards and nominations for SourceFed
Year Award Show Category Result Recipient(s)
2013 3rd Streamy Awards Best News and Culture Series Nominated
Best Live Series Nominated (SourceFed: The Nation Decides 2012)
Best Live Event Nominated (SourceFed: #PDSLive 2012 Election Night Coverage)
Audience Choice for Series of the Year Won

Spinoff

On May 16, 2013, a spinoff show, SourceFed Nerd (stylized as SourceFedNERD!), was announced.[63] The New Movie Thing Show, The SourceFed Movie Club, and #TableTalk were moved to the NERD channel. The spinoff channel hosted a live version of the #TableTalk series during the YouTube Comedy Week in 2013.[64] On September 19, 2013, the SourceFedNERD channel reached 500,000 subscribers.[65]

Appearances in other media

SourceFed creator Philip DeFranco appeared alongside SF hosts Steve Zaragoza and Lee Newton in a Taco Bell advertisement. The ad unveiled the Cool Ranch® Doritos Locos Taco.[66]

References

  1. ↑ 1.0 1.1 Humphrey, Michael (July 27, 2012). "YouTube PrimeTime: Philip DeFranco's 'People First' Plan Has SourceFed Booming". Forbes. Retrieved August 1, 2012. 
  2. ↑ 2.0 2.1 "SourceFed about". SourceFed. YouTube. Retrieved May 23, 2013. 
  3. ↑ "Table Talk: SourceFed UK, EVIL JOE, and Drugs!!". SourceFed. YouTube. May 22, 2013. Retrieved May 23, 2013. 
  4. ↑ 4.0 4.1 O'Brien, Jon. "Produce like Philip DeFranco: 4 Tips for Developing a YouTube Channel". New Antics. Retrieved June 5, 2012. 
  5. ↑ "SOURCEFED: THE AWESOME NEW YOUTUBE CHANNEL". Wordpress. April 11, 2012. Retrieved June 5, 2012. 
  6. ↑ Dimick, Donald (August 31, 2012). "Other places for your TV fix". Trinitonian. Retrieved September 29, 2012. 
  7. ↑ Newton, Casey (February 6, 2012). "YouTube’s Phil DeFranco building an empire". San Francisco Gate. Retrieved May 24, 2012. 
  8. ↑ "Philip DeFranco's latest YouTube venture is a hit". Daily Dot. January 30, 2012. Retrieved May 24, 2012. 
  9. ↑ Snow, Robert (March 8, 2012). "Is ‘SourceFed’ The Future of News?". Wordpress. Retrieved May 24, 2012. 
  10. ↑ 10.0 10.1 Eördögh, Fruzsina (August 2, 2012). "YouTube Premium Channel SourceFed Racks Up 500,000 Subscribers". ReadWrite. Retrieved August 7, 2012. 
  11. ↑ 11.0 11.1 Cohen, Joshua (January 26, 2012). "Is ‘SourceFed’ ‘The Daily Show’ for the YouTube Generation?". Tubefilter. Retrieved May 24, 2012. 
  12. ↑ Roettgers, Janko (May 25, 2012). "How Phil DeFranco plans to save YouTube". GigaOM. Retrieved June 5, 2012. 
  13. ↑ Walker, Rob (June 28, 2012). "On YouTube, Amateur Is the New Pro". New York Times. Retrieved July 25, 2012. 
  14. ↑ Oreskovic, Alexei (May 1, 2012). "YouTube covets TV gold with new channels". Reuters. Retrieved July 4, 2012. 
  15. ↑ Wei, William (May 24, 2012). "This YouTube Star Wants To Create The Next Big News Network". Business Insider. Retrieved May 24, 2012. 
  16. ↑ 16.0 16.1 16.2 "SourceFed Celebrates 1 Million Subscribers!". SourceFed. YouTube. July 14, 2013. Retrieved July 14, 2013. 
  17. ↑ Gutelle, Sam (May 30, 2013). "Revision3 Acquires Philip DeFranco’s Assets, Adds DeFranco As Exec". Tubefilter. Retrieved June 11, 2013. 
  18. ↑ Wallenstein, Andrew (January 5, 2012). "Revision3 signs Philip DeFranco". Variety. Retrieved June 11, 2013. 
  19. ↑ "Sxephil DeFranco In The News Again". Bradshaw's Blog. February 7, 2012. Retrieved May 24, 2012. 
  20. ↑ 20.0 20.1 "UPDATE: The Most Popular 'Hot 100' Write-Ins of 2012". Maxim. Retrieved May 24, 2012. 
  21. ↑ "2012 Maxim Hot 100". Maxim. Retrieved May 24, 2012. 
  22. ↑ "Maxim's 2012 Hot 100 in Under 100 Seconds". Maxim. Retrieved May 24, 2012. 
  23. ↑ Brazeau, Rodney (May 22, 2012). "Maxim Hot 100 Goes Geek". Geeks are Sexy. Retrieved January 9, 2014. 
  24. ↑ "It's been a dream of mine ever since SourceFed began to meet Lee Newton". PhillyD.tv. March 11, 2012. Retrieved September 29, 2012. 
  25. ↑ Miller, Liz Shannon (July 1, 2012). "VidCon 2012: love, respect and double rainbows". GigaOM. Retrieved July 25, 2012. 
  26. ↑ "VidCon 2013 Sponsors". VidCon. Retrieved July 18, 2013. 
  27. ↑ "VidCon 2013 Special Guests". VidCon. Retrieved July 18, 2013. 
  28. ↑ Cohen, Joshua (August 11, 2013). "An Interview With Sharkzilla AKA The Shark From Shark Week". Tubefilter. Retrieved September 2, 2013. 
  29. ↑ Shaprio, Evan (October 2, 2012). "We Have Watched 2,100 Years of 'Gangnam Style'". Huffington Post. Retrieved September 2, 2013. 
  30. ↑ "Largest Game Of Ninja". Record Setter. Retrieved January 11, 2014. 
  31. ↑ McManus, Doyle (September 4, 2012). "Can Obama energize youthful voters again?". Los Angeles Times. Retrieved September 29, 2012. 
  32. ↑ Eskridge, Sonya (September 4, 2012). "DNC starts in North Carolina". S2S Magazine. Retrieved September 29, 2012. 
  33. ↑ 33.0 33.1 "3RD ANNUAL NOMINEES". Streamys. Retrieved January 20, 2013. 
  34. ↑ 34.0 34.1 Peterson, Chris. "Bereta finding success in the City of Angels". Hungry Horse News. February 12, 2013. Retrieved March 4, 2013. 
  35. ↑ 35.0 35.1 35.2 Manarino, Matthew (August 1, 2012). "YouTube’s Philip DeFranco & SourceFed Cast Talk 500,000 Subscriber Milestone". NewMediaRockstars. Retrieved August 7, 2012. 
  36. ↑ Haffner, James. "James Haffner About". Google +. Retrieved July 15, 2013. 
  37. ↑ 37.0 37.1 "Elliott Morgan Acting Resume". Retrieved July 15, 2013. 
  38. ↑ Barney, Chuck (April 17, 2013). "11 notable online programs". Mercury News. Retrieved April 21, 2013. 
  39. ↑ 39.0 39.1 "Joe Bereta (SourceFed) on YouTube News, DROPPING KNOWLEDGE". What's Trending?. YouTube. September 25, 2012. Retrieved May 24, 2013. 
  40. ↑ "Medicinal Marijuana Officially Kosher!". SourceFed. YouTube. July 10, 2013. Retrieved July 11, 2013. 
  41. ↑ Roettgers, Janko (February 16, 2012). "A first look at YouTube’s new TV stars". GigaOM. Retrieved June 5, 2012. 
  42. ↑ "Divorce Rate: SourceFed Webseries Seeks To Explain Splits (VIDEO)". Huffington Post. March 21, 2012. Retrieved May 24, 2012. 
  43. ↑ Rose, Tom (July 3, 2012). "Cats Bad, Dogs Good? (Video)". Gather. Retrieved July 21, 2012. 
  44. ↑ Rose, Tom (July 5, 2012). "Exploding iPhone Caught on Tape? (Video)". Gather. Retrieved July 21, 2012. 
  45. ↑ Lazar, Shira (September 25, 2012). "SourceFed's Joe Bereta on Engaging YouTube Journalism and Unbiased Reporting (VIDEO)". Huffington Post. Retrieved September 29, 2012. 
  46. ↑ 46.0 46.1 46.2 Klima, Jeff (February 28, 2013). "SOURCEFED YOUTUBE PERSONALITIES". New Media Rockstars. Retrieved March 4, 2013. 
  47. ↑ Aune, Sean P. (January 10, 2014). "Interview With Trisha Hershberger at CES 2014". TechnoBuffalo. Retrieved January 11, 2014. 
  48. ↑ Mourey, Jenna (Mar 12, 2012). "My Sexual Interview With Source Fed". JennaMarblesBlog. Retrieved August 1, 2012. 
  49. ↑ 49.0 49.1 Greenfield, Rebecca (February 18, 2013). "The Least Webby Web TV Is Still Pretty Webby". The Atlantic Wire. The Atlantic. Retrieved March 4, 2013. 
  50. ↑ "The Final #TableTalk!". SourceFed. YouTube. May 16, 2012. Retrieved May 20, 2013. 
  51. ↑ "How Phil DeFranco plans to save YouTube". Tech Investor News. May 25, 2012. Retrieved May 28, 2012. 
  52. ↑ Cohen, Joshua (May 28, 2012). "Phil DeFranco’s SourceFed Hits 100M Views on YouTube (in Just 4 Months)". Tubefilter. Retrieved May 30, 2012. 
  53. ↑ "New Feature: Deadline’s Weekly YouTube Channel Rankings". Deadline Hollywood. Deadline. May 29, 2012. Retrieved January 11, 2014. 
  54. ↑ Liberman, David (December 21, 2012). "Deadline’s YouTube Channel Rankings". Deadline Hollywood. Deadline. Retrieved January 11, 2014. 
  55. ↑ Roettgers, Janko (August 2, 2012). "Next up for YouTube: Grooming new comedians". GigaOM. Retrieved August 18, 2012. 
  56. ↑ Cohen, Joshua (August 1, 2012). "Phil DeFranco’s ‘SourceFed’ Celebrates 500,000 YouTube Subscribers". Tubefilter. Retrieved August 7, 2012. 
  57. ↑ Dreier, Troy (August 16, 2012). "YouTube’s Original Channels Offer Lessons in Success and Failure". Onlinevideo.net. Retrieved August 18, 2012. 
  58. ↑ "OpenSlate Releases Quantitative Ratings For More Than Ten Thousand Online Video Channels SlateScore™ Defines the Value of Video Content to Advertisers". Sacramento Bee. July 31, 2012. Retrieved August 1, 2012. 
  59. ↑ Roettgers, Janko (May 11, 2013). "Pay to play: Can YouTube succeed with its paid channel subscriptions?". GigaOM. Yahoo! Finance. Retrieved January 11, 2014. 
  60. ↑ Gutelle, Sam (May 23, 2013). "SourceFed Live Stream’s Numbers And Engagement Were Very Good". Tubefilter. Retrieved May 24, 2013. 
  61. ↑ "From Cars to Cartoons: The Real Hits of YouTube". The Wall Street Journal. October 12, 2012. Retrieved October 26, 2012. 
  62. ↑ Klima, Jeff (July 15, 2013). "Long Live Awesomeness: SourceFed Reaches 1 Million Subscriber Mark". New Media Rockstars. Retrieved July 28, 2013. 
  63. ↑ Cohen, Joshua (May 16, 2013). "SourceFed Launches Spinoff YouTube Channel, SourceFed Nerd". Tubefilter. Retrieved May 16, 2013. 
  64. ↑ Gutelle, Sam (May 22, 2013). "SourceFedNERD Will Do A Live #TableTalk Tonight From YouTube Space LA". Tubefilter. Retrieved May 24, 2013. 
  65. ↑ "SourceFedNERD Hits 500,000 Subscribers!". SourceFedNERD. YouTube. September 19, 2013. Retrieved September 28, 2013. 
  66. ↑ Manarino, Mattew (March 7, 2013). "Philip DeFranco and Taco Bell Bring Us a New Era of Celebrity-Driven Advertising". New Media Rockstars. Retrieved March 10, 2013. 
Subsidiary of Discovery Communications' Revision3
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