Soueast
 | |
| Type | Joint venture |
|---|---|
| Industry | Automotive |
| Founded | 1995 |
| Headquarters | Fuzhou, Fujian, China |
| Key people | Zi-Sheng Zuo (President)[1] |
| Products | Automobiles |
| Owner(s) |
China Motor Corporation (25%) Fujian Motor Industry Group (50%) Mitsubishi Motors (25%) |
| Website | www.soueast-motor.com |
| Soueast | |||||||
| Simplified Chinese | 东南（福建）汽车工业有限公司 | ||||||
|---|---|---|---|---|---|---|---|
| |||||||
South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturing company based in Fuzhou, Fujian, and a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%).[2][3][4][5] It produces Soueast branded cars and minibuses,[6] and Chinese-market Mitsubishi cars.[7]
As of early 2011 Soueast had an annual production capacity of around 180,000 units, but this was set to rise to 300,000 with the completion of current construction,[8] which may have been finished by early 2012. Production capacity figures may count both whole vehicles and engines.
History
Created in November 1995[9] as a joint venture between China Motor Corporation and Fujian Motor Industry Group[3] Mitsubishi only later joined in 2006.[3]
In April 2008 Soueast was awarded a contract to supply 5,700 Delica minibuses to the Iranian Mehreghan Co.[10][11] In the same year, Jackie Chan was signed a Mitsubishi brand ambassador for Mainland China markets.[12]
Products
Soueast Motors produces Soueast-branded models including the V3 and V5 sedans, and a range of Mitsubishi models for the Chinese market.
Soueast marque
Soueast produces the following models under the Soueast marque:
- V3 sedan (2008)
- V5 sedan (2012)
- V6 hatchback (2013)
- Delica minibus (1996)
|
Mitsubishi marque
Soueast produces the following models under the Mitsubishi marque:
- Lancer
- Lancer EX
- Lancer Fortis
- Galant
- Zinger
|
Operations
Soueast has at least one production base in Qingkou city, Minhou County, Fuzhou, Fujian province.[9] This location has probably been expanded three times[8] with the second phase possibly completed c. 2009, as that year saw a 150% increase in units produced.[13] As of early 2011, total yearly production capacity for all sites was forecast to soon reach 300,000 with the completion of the base's third phase.[8] February 2012 production was 37% higher than that of the previous year,[14] which may reflect this additional capacity coming online.
References
- ↑ "Company Overview of South East (Fujian) Motor Co., Ltd.". Bloomberg Businessweek. Retrieved 4 January 2014.
- ↑ Affiliated Companies - China Motor Corporation Yulon Group Official Site
- ↑ 3.0 3.1 3.2 Mitsubishi Motors to invest in South East (Fujian) Motor Co., Ltd. of China Mitsubishi Official Site, April 12, 2006
- ↑ Activities by Region, Asia, 2009 Mitsubishi Official Site
- ↑ Affiliated Companies - South East (Fujian) Motor Co., Ltd. Yulon Group Official Site
- ↑ Soueast Motor wins Iranian export deal chinadaily.com.cn, 2008-01-04]
- ↑ Lagging far behind, Mitsubishi looks to new joint partnership chinadaily.com.cn, 2010-11-15
- ↑ 8.0 8.1 8.2 "CHINA'S SOUEST MOTORS TO BEGIN THIRD-PHASE PLANT AFTER FESTIVAL". Asia Pulse (Rhodes). Jan 25, 2011.
- ↑ 9.0 9.1 About Us - History South East Motor Official Site
- ↑ 1.6 Mitsubishi ASX flying into China soon chinacartimes.com, December 6, 2010
- ↑ "Soueast Motor wins Iranian export deal". China Daily. 1 January 2008. Retrieved 4 January 2014.
- ↑ Business in brief - Mar. 25 people.com.cn, March 25, 2008
- ↑ "Activities by Region: Asia, ASEAN and other regions". Mitsubishi Motors. 2010. pp. 2 (18). Retrieved June 28, 2012.
- ↑ "Mitsubishi Motors announces production, sales and export figures for February 2012". Mitsubishi Motors. March 29, 2012. Retrieved June 28, 2012.
External links
- Official website (English)
- Official website (Chinese)
