Snowcem Paints
 | |
| Type | Private |
|---|---|
| Founded | 2005 |
| Headquarters | Mumbai, Maharashtra, India |
| Key people | B.K.Lodha, MD[1] |
| Website | Official Website |
Snowcem Paints is a leading manufacturer of exterior cement-based masonry paint in India. Established in Mumbai in 2005, the company suffered a period of financial uncertainty and possible takeover early in the first decade of the 21st century, but by 2008, sustained growth of the construction industry in India and the launching of new products has seen the company retain its independence.[1][2][3]
History
Snowcem began manufacturing exterior paints and coatings for the Indian market in 1959, having been established in Mumbai in that year by George Lillington.[2] Snowcem launched the Sandtex brand in 1970, which had strong sales in the European market. In 2002–3 the company was the largest manufacturer of cement paint in India, enjoying between 25–30 per cent of the national market share in this type of powder paint to which water is added, and had attracted the acquisitive attentions of Asian Paints and Berger Paints India.[1][3][4] By 2008, however, the company had retained its independence and launched new products to augment its traditional reliance upon cement paint, including external acrylic emulsions and other liquid paints.[2]
Products
Snowcem relies heavily upon the manufacture of water-based paints. Cement paints for application to brickwork, blockwork and concrete are often supplied in the form of fine powder, to which a quantity of water is added immediately before use.[5] After formation in 1959, the products Impermo, Hardcrete, Cemprover, Cemix, Snowfilla and Snowsol were successfully introduced into the Indian market between 1963 and 1969. In the 1970s, Sandtex Matt, an exterior liquid coating in Europe, was launched and met with notable success. Two new products were launched in 1997 - premium quality Snowcryl XT, a pure acrylic base smooth exterior finish and Impermo, an integral cement waterproofing compound, in liquid form.
1999 saw three new products introduced: Uni-gloss, a multi-surface paint system, Trump, a smooth exterior emulsion paint and Snowplast, an acrylic finishing plaster for interiors. In 2008, having avoided acquisition earlier in the decade, Snowcem launched SnowDecor, a range of texture finish products, as well as the acrylic emulsions Snowcryl and Allrounder.[2]
In addition to its manufacturing base in Mumbai, Snowcem has facilities at Gotan, Sinnar near Nashik, and at Gummidipundi near Chennai in Tamil Nadu.[3]
References
- ↑ 1.0 1.1 1.2 "Asian Paints eyes buys; `talking to Snowcem'". The Hindu Business Line. 2002-04-04. Retrieved 2010-09-27.
- ↑ 2.0 2.1 2.2 2.3 Kunal Kumar (2008-05-01). "Snowcem Paints Launches Three New Products". Indiaprwire.com. Retrieved 2010-09-27.
- ↑ 3.0 3.1 3.2 "Berger Paints deal to acquire Snowcem paints business called off". domain-b.com. 2003-05-28. Retrieved 2010-09-27.
- ↑ "The Hindu Business Line : Berger to buy Snowcem paints business — Due diligence process to be taken up soon". Hinduonnet.com. 2002-10-10. Retrieved 2010-09-27.
- ↑ Snowcem paint, information sheet