Slogan

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For other uses, see Slogan (disambiguation).

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People giving slogans of B.R. Ambedkar in Mumbai.

A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm tanmay (sluagh "army", "host" + gairm "cry").^[1] Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended audience.

Marketing slogans are often called taglines in the United States or straplines in the UK. Europeans use the terms baselines, signatures, claims or pay-offs.^[2]

"Sloganeering" is a mostly derogatory term for activity which degrades discourse to the level of slogans.

References

↑ Merriam-Webster (2003), p. 1174.
↑ Timothy R. V. Foster The Art and Science of the Advertising Slogan. adslogans.co.uk

v t e Media manipulation

Context	Bias Crowd psychology Deception Dumbing down False balance Half-truths Machiavellianism Media Obfuscation Persuasion Psychological manipulation

Activism	Alternative media Boycott Civil disobedience Culture jamming Demonstrations Guerrilla communication Hacktivism Internet Media Occupations Petitions Protests Youth

Advertising	Billboards False Infomercials Mobiles Modeling Radio Regulation Sex Slogans Testimonials TV

Censorship Regulation	Books Broadcast law Burying of scholars Cover-ups Corporate Euphemism Films Historical revisionism Internet Political Religious Self

Hoaxing	April Fools' Fakelore Fictitious entries Forgery List Literary Racial Urban legend Virus

Marketing	Branding Loyalty Product Product placement Publicity Research Word of mouth

News media	Agenda-setting Broadcasting Circus Cycle False balance Infotainment Managing Narcotizing dysfunction Pseudo-event Scrum Sensationalism Tabloid journalism

Political campaigning	Advertising Astroturfing Attack ad Canvassing Character assassination Charm offensive Election promises Lawn signs Manifestos Name recognition Negative Push polling Smear campaign Wedge issue

Propaganda	Bandwagon Crowd manipulation Disinformation Fear mongering Framing Indoctrination Loaded language National mythology Techniques

Psychological warfare	Airborne leaflets False flag Fifth column Information (IT) Lawfare Political Public diplomacy Sedition Subversion

Public relations	Cult of personality Doublespeak Non-apology apology Reputation management Slogans Sound bites Spin Transfer Understatement Weasel words

Sales	Cold calling Door-to-door Phone Pricing Product demonstrations Promotional merchandise Promotion

Propaganda techniques

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Slogan

See also

References