Simplifydigital

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Simplifydigital Ltd.
Type Private
Industry Retailing
Founder(s) Charlie Ponsonby, Lawrence Bleach
Headquarters Hammersmith London, UK
Area served UK
Products Broadband, Mobile broadband, Digital TV, Home Phone
Website www.simplifydigital.co.uk

Company history

Simplifydigital.co.uk is UK-based price comparison and switching service originally founded in 2007 by two ex-BSkyB executives, Charlie Ponsonby and Lawrence Bleach.[1] It remains a privately owned, independent company operating a website and UK call centre providing price comparison and switching for broadband, Digital TV, home phone and mobile broadband products. The business formally launched in January 2008 with a team recruited from uSwitch.com, Tesco and Moneysupermarket.com.

Charlie Ponsonby, Chief Executive was Marketing Director at BSkyB for five years before leaving to start Simplifydigital in early 2007.[2] Lawrence Bleach, is its Chief Operating Officer and joining soon after Charlie and was Retail Marketing and Distribution Director at BSkyB.

Recent initiatives

In August 2008 Simplifydigital announced a partnership [3] with Sainsbury’s to provide a white label version of its service. In 2009 Simplifydigital launched [4] a series of DRTV advertisements featuring Actor Peter Halpin[5] as the character "Ben". Halpin is the current TV face of Simplifydigital (2009–present)

References

  1. ↑ Simplifydigital launches with £2.4m
  2. ↑ Ex-Sky marketer launches digital TV advice company
  3. ↑ Simplifydigital partners with Sainsbury’s to bring its unique service to the high street for the first time
  4. ↑ Simplifydigital launches TV campaign
  5. ↑ Actor Peter Halpin
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