Shanghai Volkswagen

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Coordinates: 31°17′45″N 121°10′40″E / 31.29583°N 121.17778°E / 31.29583; 121.17778 (Shanghai Volkswagen Automotive (SVW))

Shanghai Volkswagen Automotive Co., Ltd.
Type Joint venture
Industry Automotive
Founded 1984
Headquarters Anting, Shanghai, China
Area served China
Products Automobiles, engines
Parent 50%: SAIC Motor,
40%: Volkswagen AG,
10%: Volkswagen (China) Invest
Website Shanghai Volkswagen (Chinese)
Shanghai Volkswagen
Simplified Chinese 上海大众汽车
Traditional Chinese 上海大眾汽車
Literal meaning Shanghai Volkswagen Automotive Co., Ltd.

Shanghai Volkswagen (officially Shanghai Volkswagen Automotive Co., Ltd.) is an automobile manufacturing company headquartered in Anting, China and a joint venture between Volkswagen Group and SAIC Motor. It was founded in 1984 and produces cars under the Volkswagen and Škoda marques.[1]

The joint venture is made up of equity from (as of 2008) - Volkswagen AG (40%), Volkswagen (China) Invest (10%), SAIC (50%), with a fixed-term venture for 45 years. It will run until 2030.[2]

Shanghai Volkswagen sold a total of 1.16 million vehicles in 2011.

History

Shanghai Volkswagen was formed in 1984, as a joint venture between Volkswagen and SAIC. This was a 25-year contract to make passenger cars in Shanghai with a limit of 50 per cent foreign ownership.[3]

Shanghai Volkswagen's Shanghai plant was by the far the winner among all new JVs, as it produced cars that could function as taxis, vehicles for government officials and transport for the newly emerging business elite. Shanghai Volkswagen began automobile production in 1985. As car imports fell to some 34,000 in 1990, Shanghai Volkswagen's production of its Santana models reached nearly 19,000 vehicles that year. By 1993, Shanghai Volkswagen’s output had reached 100,000 vehicles. Volkswagen was aided by some Shanghai municipal efforts. Various restrictions on engine size, as well as incentives to city taxi companies, helped ensure a safe market in the company’s relatively wealthy home arena. Volkswagen also encouraged its foreign parts suppliers to create joint ventures in China, and their resulting product helped Shanghai Volkswagen achieve an 85 per cent local content rate by 1993.[3]

Products

1980 1990 2000 2010
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Škoda Auto		 superminis
Fabia Jingrui
compact cars
Rapid

Octavia
Octavia Mingrui
executive cars
Superb
Superb Haorui

Volkswagen		 superminis
Polo Jingqing
Polo Sporty
Polo Sporty

Gol		 Polo GTI
supermini SUVs
CrossPolo
CrossPolo
compact cars
Lavida / Lavida Sport
Lavida
Gran Lavida

Polo Jingqu
Polo Jingqu
family cars
Santana
Santana

Santana Variant
Santana 2000
Santana 3000
Santana Vista

Passat / Passat V6
Passat Lingyu		 Passat Variant

Passat / Passat V6
compact MPVs
Touran
Touran
Touran / Touran 2013
sport utility vehicles
Tiguan

Sales

Calendar year Total sales
2000 220,000a[4]
2001 242,000a[4]
2002 301,000a[4]
2003 396,000a[4][5]
2004 355,000a[4][6]
2005 287,000a[4]
2006 352,000b[7]
2007
2008 501,018b[8]
2009 708,100b[9]
2010 1.0 millionb[10]
2011 1.16 millionb[11]

Notes:

aSales to dealers
bDeliveries to customers

References

  1. ↑ Shanghai Volkswagen Škoda in China
  2. ↑ Shanghai Volkswagen SVW Introduction
  3. ↑ 3.0 3.1 Harwit, Eric (2001). "The Impact of WTO Membership on the Automobile Industry in China". The China Quarterly: 655–670. Retrieved 2010-09-16. 
  4. ↑ 4.0 4.1 4.2 4.3 4.4 4.5 "Shanghai Volkswagen Analyst and Investor Conference Shanghai, 24 May 2006". Volkswagen Group China. Retrieved 14 August 2012. 
  5. ↑ "Shanghai VW eyes 20% market share by 2008". People's Daily. 16 March 2004. Retrieved 13 August 2012. 
  6. ↑ "Volkswagen China Market Share Below 20% for 1st Time". Bloomberg. 20 April 2005. Retrieved 13 August 2012. 
  7. ↑ "Shanghai Auto 4th-Quarter Net Doubles on GM, VW Cars". Bloomberg. 30 March 2007. Retrieved 13 August 2012. 
  8. ↑ "Volkswagen China sales exceed 1 mln in 2008". Alibaba. 12 January 2009. Retrieved 13 August 2012. 
  9. ↑ "Skoda to account for 20% of Shanghai VW's 2010 sales". Alibaba. 21 April 2010. Retrieved 13 August 2012. 
  10. ↑ "Shanghai VW passes 1 million landmark". China Daily. 27 December 2010. Retrieved 13 August 2012. 
  11. ↑ "Volkswagen's China Sales up 17.7 pct in 2011". CRI English. 13 January 2012. Retrieved 13 August 2012. 

External links

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