Serio (rapper)
| Serio | |
|---|---|
 Serio at his 2010 photo shoot for Gansterism Part 3 album. | |
| Background information | |
| Birth name | Jonathán Pérez |
| Also known as | Serio |
| Born | Los Angeles, California U.S. |
| Origin | Highland Park, Los Angeles, CaliforniaU.S. |
| Genres | Chicano rap, West Coast rap, Hardcore rap, Gangsta rap, Hip hop, Underground hip hop, Political hip hop, Latin rap |
| Occupations |
Rapper Producer Songwriter |
| Years active | 2005–present |
| Labels | Serio Controla Records |
| Website | www.seriocontrola.com |
Jonathán Pérez, better known as Serio, is a Mexican American rap artist from Los Angeles, California, United States. He has worked with other chicano rap artists such as Kid Frost, Lighter Shade of Brown, Proper Dos, and MC Magic.[1][2][3]
Life and career
Early life
When Pérez was a child, his grandmother said that he always had a serious look on his face. It was for that reason she gave him the nickname, Serio, which in Spanish means serious. Serio claims he loved rap since childhood and started writing and rapping when he was a teenager.
Music career
He made his professional debut as a rap artist in 2005. In 2006, Serio released his first album, Nightmares Turned Into Reality.[4][5] His single, "I Got To Have You"[6] gained rotation on radio stations throughout the United States.[7] In 2008, Serio released the single, “Serio Controla” from his then upcoming second[8] album, N.T.I.R. Part 2 The Revenge Of Serio, subsequently released in 2009. This time, his track, "In L.A." included a guest appearance by Kid Frost.[9] In 2011, his third album, Gansterism Part 3, was released featuring MC Magic on two tracks, "Serio Come Back" and "I’ll Never Forget". Also featured on the album are Lighter Shade of Brown, Conejo, and Mr. Midget Loco.[10] Also in 2011, Pérez trademarked his pseudonym.
Activism
In 2012, Serio released another single "Don’t Hate Me Because I’m Mexican" featuring Proper Dos and Conejo. The song challenges the new law in the state of Arizona, as well as racism towards all Mexicans, since many politicians including President Barack Obama[1][3] seem to target Mexicans. Serio's message in this song is that it is time for La Raza to stand up and tell all people "Serio This Is Our Land" and we should be treated fairly and equal as anyone in the USA. [11]
On February 13, 2013, Serio released his fourth album, Soy Chicano Rap. The album includes the controversial song "Don’t Hate Me Because I’m Mexican" which has recently put pressure on the President and Congress to scramble to push through an immigration reform bill. The album also included the hit club song "Sexy Ladies". The song has been getting played in numerous clubs across the country already and was leaked to DJs prior to the album’s release.[12]
Serio has had a great deal of success[3] with his independent label, Serio Controla Records. To date, his label has released four solo albums and three DVDs, selling over a quarter-of-a-million units worldwide.[3] In addition, he continues to work with his peers in Chicano Rap and plans to release a book in the near future.[3][13]
Discography
Studio albums
- 2006: Nightmares Turned Into Reality
- 2009: N.T.I.R. Part 2 The Revenge Of Serio
- 2011: Gansterism Part 3
- 2013: Soy Chicano Rap
Singles
| Year | Song | Billboard Hot 100 | Pop 100 | Hot Rap Tracks | Rhythmic Top 40 | Album |
|---|---|---|---|---|---|---|
| 2005 | "They Call Me Serio" | - | - | - | - | Nightmares Turned Into Reality |
| 2006 | "I Got To Have You" | - | - | - | - | Nightmares Turned Into Reality |
| 2006 | "Serio's In The Club" | - | - | - | - | Nightmares Turned Into Reality |
| 2007 | "The End Of The World" | - | - | - | - | Nightmares Turned Into Reality |
| 2008 | "Serio Controla" | - | - | - | - | N.T.I.R. Part 2 The Revenge Of Serio |
| 2009 | "In L.A." | - | - | - | - | N.T.I.R. Part 2 The Revenge Of Serio |
| 2010 | "Speakin On It" | - | - | - | - | Part 3 Gansterism |
| 2011 | "Serio Come Back" | - | - | - | - | Part 3 Gansterism |
| 2012 | "Don't Hate Me Because I'm Mexican" | - | - | - | - | Soy Chicano Rap |
| 2013 | "Sexy Ladies" | - | - | - | - | Soy Chicano Rap |
| 2013 | "Chicano Rap" | - | - | - | - | Soy Chicano Rap |
| 2014 | "They're Just Jealous" | - | - | - | - | Soy Chicano Rap |
See also
References
As of this edit, this article uses content from "About Serio", which is licensed in a way that permits reuse under the Creative Commons Attribution-ShareAlike 3.0 Unported License, but not under the GFDL. All relevant terms must be followed.
- ↑ 1.0 1.1 "Serio biography". CD Baby. Retrieved December 30, 2011.
- ↑ "Serio biography". The RapDictionary. Retrieved December 5, 2011.
- ↑ 3.0 3.1 3.2 3.3 3.4 "Serio bio". MTV. Retrieved February 13, 2013.
- ↑ "Serio allmusic 2006". Allmusic. Retrieved December 5, 2011.
- ↑ "Serio Billboard 2006". Billboard. Retrieved December 5, 2011.
- ↑ "Serio ASCAP". ASCAP. Retrieved December 5, 2011.
- ↑ "Serio allmusic 2009". Allmusic. Retrieved December 5, 2011.
- ↑ "Serio Billboard 2009". Billboard. Retrieved December 5, 2011.
- ↑ "Serio allmusic 2011". Allmusic. Retrieved December 5, 2011.
- ↑ "Serio Trademark 2011". USPTO. Retrieved December 5, 2011.
- ↑ "Serio Dont Hate Me Because Im Mexican". CD Baby. Retrieved April 13, 2012.
- ↑ "Serio Soy Chicano Rap". CD Baby. Retrieved February 13, 2013.
- ↑ "Serio bio". Google Play. Retrieved May 22, 2013.