Self checkout

NCR Self-service checkouts & fastlane at an Sainsbury's store.

NCR Selfserv checkout at an IKEA store.

Self-checkout (also known as Self-service checkout, or a Semi Attended Customer Activated Terminal (SACAT)) machines provide a mechanism for customers to pay for purchases from a retailer without direct input to the process by the retailer's staff. They are an alternative to the traditional cashier-staffed checkout.

As of the end of 2008, there were 92,600 self-checkout units worldwide. The number is estimated to reach 430,000 units by 2014.^[1]

Description

In self-checkout systems, the customer is permitted to scan the barcodes on their own items, and manually identify items such as fruits and vegetables (usually with a touchscreen display), which are then weighed where applicable, and place the items into a bagging area. The weight observed in the bagging area is verified against previously stored information to ensure that the correct item is bagged, allowing the customer to proceed only if the observed and expected weights match.^[2]

Payment on self-checkout machines can be accepted by various methods: card via EFTPOS, debit/credit cards, electronic food assistance cards, cash via coin slot and bank note scanner, and in-store gift cards where applicable. Most coupons also have barcodes and can be scanned the same way that items are scanned although some require attendant entry.

Advantages

The benefit to the retailer in providing self-checkout machines is in reduced staffing requirements since one attendant is all that is required to run four to six checkout lanes at one time,^[3] which can also reduce checkout time for customers.

Disadvantages

Shoplifting

Self-checkout is vulnerable to some shoplifting techniques. In some cases the machine will pick up the attempt to steal or else cause the shopper to alter behavior (e.g., put an item not on the scales but somewhere else where it should not be put and will be noticed by the system supervisor). For example, in 2007, a man was charged with replacing the tag of a plasma TV with a $4.88 DVD, and trying to purchase it through self-checkout.^[4]

However studies suggest that a large proportion of shoppers are tempted to shoplift due to the relative ease of fooling self checkouts. For example, a person who (without intent to steal) does not scan an item, may remember this was easy and fail to scan other items deliberately.^[5] A 2012 survey with 4952 respondents in the UK found that a third of shoppers had stolen this way, with around a quarter of the remainder stating they were deterred by the risk of detection. Non-barcode items such as produce, and store staff overriding (or ignoring) checkout alerts were singled out as vulnerabilities, and poverty was not seen as a major factor.^[6] Overall as at 2012, the founder of one store video surveillance system estimated that "Theft — intentional or not — is up to five times higher with self checkout than when cashiers are working", although the behaviours of shoplifting are becoming well known, and stores better at detecting them.^[7] A 2014 survey in of 2634 respondents confirmed the same general findings, but commented that the cost of additional theft was evidently seen as "tolerable" compared to the cost of other processes, such as manned checkouts, and harm due to poorer customer service arising from the slowness of manned versus automated checkouts.^[8]

Customer interaction

Self checkout is also criticised for reducing the possibilities for customers and store staff to interact,^{[citation needed]} and customer service in general.^[9]

Alternative system

"Scan It" kiosk at Giant Food store.

An alternative system consists of a portable barcode scanner that is used by the customer to scan and bag items while shopping. When the customer has finished shopping, the scanner is brought to a checkout kiosk, where the information from the barcode scanner is downloaded to the kiosk, usually in conjunction with a customer loyalty card. The customer pays and receives a receipt at the checkout kiosk. The integrity of the system is maintained through the use of random audits or RFID.^[10]

Hybrid systems

HybridCheckout supporting parallel scanning

Suppliers like NCR, Wincor-Nixdorf and others have manufactured hybrid checkout systems that allows the checkout counter to be switched between either a cashier operated mode or a customer self-service mode.^{[11] [12]}

HybridCheckout from PeoplePos has taken the hybrid concept further by allowing the cashier and customer to do parallel and simultaneous scanning. This is achieved by adding a customer scanning area next to the cashier scanning area. The HybridCheckout solution allows for an increased throughput and a combination of cashier operated scanning and customer self-service.^[13]

Open systems

In 2010, the open-source-self-check project was announced. By using hardware and open source software, this library self-checkout system costs less than one-tenth of the commercial version.^[14][15]

A Java based Open Source self check client for libraries, which has been used at the University of Oxford,^[16] is also available under a GPL v3 license.^[17]

Criticisms

BBC News reported in December 2009 on the rise of self-service tills and how error messages like 'unexpected item in the bagging area' are becoming part of the new shopping experience and even given rise to t-shirts bearing the slogan.^[18]

Another increasingly vocal critique of the self-checkout system is that it robs the retailers of another opportunity to interact with their customers.^[19]

An appeal court in California confirmed in September 2013 a bill banning sales of alcoholic beverages in self-service checkouts. The law requires alcohol only to be sold in face-to-face transactions with store clerks.^[20]

See also

Wikimedia Commons has media related to Self checkout.

• Automated retailing
• Smartstores
• Cash register
• Point of sale
• Radio-frequency identification
• Shadow work
• Automation

References

Further reading

• Cunningham, Tessa (2011-04-07). "Unexpected item in the bagging area: a human!". London: dailymail.co.uk. Retrieved 2011-04-12.