Sega Sammy Holdings
 | |
| Type | Public |
|---|---|
| Traded as | TYO: 6460 |
| Industry |
Video games Interactive entertainment |
| Founded | October 1, 2004 |
| Headquarters | Tokyo, Japan |
| Key people |
Hajime Satomi (Chairman and CEO) Hisao Oguchi (CCO) |
| Revenue |
 US$ 4.335 billion (2012) |
| Employees | 7.008 (FY 2013) |
| Subsidiaries |
Sega Sammy TMS Entertainment, Ltd. |
| Website | Sega Sammy Holdings Inc. |
Sega Sammy Holdings Inc. (セガサミーホールディングス株式会社 Sega Samī Hōrudingusu Kabushiki Gaisha, TYO: 6460) is a Japanese holding company formed from a merger of Sega and Sammy. They were both very involved in the arcade business (Sega with video games, Sammy with Pachinko), and Sega's fame also comes from their console systems.
Background
In 2004, Sammy acquired noted game company Sega under a new company called Sega Sammy Holdings Inc.
In 2005, Sammy Golf Entertainment Inc. was renamed Sega Sammy Golf Entertainment Inc.
On March 7, 2005, Sammy Studios, Inc. broke away from Sammy and renamed itself High Moon Studios.
On February 29, 2008, Sammy Europe, Ltd. broke away from Sega Sammy Holdings Inc.
On March 31, 2008, Sega Korea, Ltd. broke away from Sega Sammy Holdings Inc.
Operations
Sega Sammy operations take place in four distinctive segments
- Pachinko / Pachislot (Sammy)
- Amusement Machines (Sega)
- Amusement Facilities (Sega)
- Consumer Business (Sega)
Although previous to the merger Sammy produced games itself and even had a small chain of arcade operations that business was integrated into Sega.
The most important segment of the company is Sammy's Pachinko / Pachislot segment. In the past 80% of profits was generated in the Pachislot business. The companies former flagship Hokuto No Ken is estimated to be produced 630,000 times. However, a change in regulations lead to deemphasizing the gambling aspect of Pachislot and allowed for more flexibility in the creation of Pachinko machines so that starting in 2007 the Japanese Pachislot market decreased from approximately 2,000,000 annually sold machines to 800,000 in 2009. Although the Pachinko market did not grow in unit terms better machines appeared and prices increased ca. 25%. Sammy managed to rebuild its traditionally weak Pachinko segment with its September 2008 release of CR Hokuto No Ken, one of the best selling Pachinko machines of the last couple of years and further strengthened the segment by the acquisition of Taiyo Elec. Sales targets for the business year ending in March 2010 are 450,000 Pachinko and 180,000 Pachislot machines.[1]
Sega's Consumer Business segment is producing and distributing games for consoles and pc. The financial year 2010 plan was calling for sales of approximately 30 million games.
Subsidiaries
- Sega Sammy Holdings Inc.
- Sega Sammy Investment & Partners Inc.
- Sega Sammy Golf Entertainment Inc.
- Sammy Corporation
- Sammy Design Co., Ltd.
- Sammy Holding Co., Inc.
- Sammy NetWorks Co., Ltd.
- Sammy USA Corporation
- Sammy Retail Service Inc.
- Sammy Systems Corporation
- Sammy Amusement Service Co., Ltd.
- Sega Corporation
- Sega GameWorks L.L.C.
- Sega Entertainment USA, Inc.
- Sega of America, Inc.
- Sega Europe Ltd.
- Sega Australia Ltd.
- Sega Retail Service Inc.
- Sega Ecole Inc.
- Sega Bering Inc.
- Sega Toys Ltd.
- Sega Publishing Korea, Ltd.
- Sega Amusement Service Co., Ltd.
- Sega Logistics Service Co., Ltd.
- Sega Music Network Co, Ltd.
- Sega Holdings USA., Inc.
- Sega Amusements USA., Inc.
- Sega Amusement Works, LLC.
- Sega Publishing America, Inc.
- Sega Holdings Europe Ltd.
- Sega Amusements Europe Ltd.
- Sega Benelux B.V.
- Sega France S.A.S.
- Sega Germany G.m.b.H
- Sega Publishing Europe Ltd.
- Sega (Shanghai) Software Co., Ltd.
- Sega Shanghai Co., Ltd.
- Sega Amusements Taiwan Ltd.
- Sega Bee Link Co., Ltd.
- Sega Heungsan Co, Ltd.
- Shanghai New World Sega Recreation Co., Ltd.
- Sega Toys (Hk) Co., Ltd.
- Wave Master Inc.
- Index Corporation
- TMS Entertainment, Ltd.
- TMS Music Co., Ltd.
- TMS Music (Uk) Ltd.
- TMS Music (Hk) Ltd.
- Telecom Animation Film Co., Ltd.
- AG Square, Ltd.
- Algeria Corporation
- APANDA Inc.
- Dart Slive Co., Ltd.
- Ginza Corporation
- Ginzahanbai Corporation
- IT Communications Co., Ltd.
- IP4 Inc.
- E-address Co., Ltd.
- Oasis Park Co., Ltd.
- Japan Multimedia Services Corporation
- Japan Setup Services Co., Ltd.
- Marza Animation Planet, Inc.
- Media-Trust Co., Ltd.
- Nissho Inter Life Co.,Ltd.
- Realus Inc.
- RemArt Co., Ltd.
- RODEO Co., Ltd.
- RTzen, Inc.
- Shuko Electronics Co., Ltd.
- Siege Cinema Co., Ltd.
- Taiyo Elec Co., Ltd.
- Taiyo Co., Ltd.
- Toms Photo Co., Ltd.
- Underground Liberation Force Inc.
Affiliated Companies (not part of the corporation but known to work with it or are under partial ownership)
- Red Entertainment Co., Ltd.
- Dimps Corporation (Sega and Sammy are major shareholders, along with Sony Computer Entertainment and Namco Bandai)
- Sanrio Co., Ltd. (13.9%)
Former affiliates
- SI Electronics Ltd.
See also
References
- ↑ Sammy fiscal year projection
External links
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