Schwan-Stabilo

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Schwan-STABILO Group

Type	Private
Industry	Stationery
Founded	1855
Founder(s)	Gustav Schwanhäußer
Headquarters	Heroldsberg, Germany
Area served	Worldwide
Key people	Schwanhäußer Family ^[1]
Products	Writing instruments
Employees	3,335 ^[2]
Website	schwan-stabilo.com

Schwan-STABILO is a German maker of pens for writing, colouring and cosmetics as well as markers and highlighters for office use.^[3] It is the world's largest manufacturer of highlighter pens, Stabilo Boss.^[4]

History

Stabilo Boss highlighter

The company was founded as Grossberger & Kurz Bleistiftfabrik (pencil company) in Nuremberg in 1855 and acquired by the Schwanhäusser family in 1865. Taking the first part from the family name, the company was renamed Schwan Bleistiftfabrik and started using the swan logo as one of the earliest trademarks. In the 1930s, it expanded into cosmetic pencils, and this side of the business has grown to a significant part of the company since the 1970s. In 1967, it started a German-Malaysian joint venture called Swan Malaysia Sdn Bhd in Malaysia. The company changed its name to Schwan-Stabilo in 1976 and spawned Stabilo International in 2005. It has three manufacturing plants for pens, one in Weißenburg in Bayern, Germany, one in Johor Bahru, Malaysia, and since 1991, one in Český Krumlov, Czech Republic. Cosmetics pens are manufactured at the company headquarters in Heroldsberg, Germany, and in the Czech Republic and sold as OEM products, but not under the Stabilo brand. Total employment in 2006 was 3000 people, and the company made €260 million that year. Stabilo introduced fluorescent markers for highlighting in 1971 and is the European market leader in this product category.

Group companies

Stabilo company logo

Brand	Products
Stabilo	colored pencils, ballpoint pens, marker pens, highlighters
Schwan-Stabilo Cosmetics	cosmetics, skin treatments
Stabilo-Promotions	ballpoint pens, marker pens, highlighters
Deuter	backpacks
Ortovox	Mountain Equipment

References

External links

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