SYBO Games

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SYBO Games ApS
Type Private
Industry Video games, Mobile games, Games development
Founded 2010
Headquarters Copenhagen, Denmark
Key people Bodie Jahn-Mulliner (CEO)
Sylvester Rishøj Jensen(Creative Director)
Website http://www.sybogames.com

SYBO Games is an independent game development studio located in Copenhagen, Denmark. They are known for developing the game application Subway Surfers together with Kiloo. The game is by far the most played game ever created in Denmark.[1] The game was created in Unity (game engine) and is about a graffiti boy escaping a grumpy security guard.

One week after the release of Subway Surfers, the freemium running game for iOS had three million downloads and was the most downloaded game in 20 countries.[2] Consequently, AppAdvice named it the Game of the Week for May 31, 2012.[3] Four months later, Subway Surfers was available to Android users and quickly spread.[4] In another month, the game made it into the top 20 growing Facebook apps by monthly active users.[5]

Eventually, eight months after the initial release, the game landed 100 million downloads.[6]

History

Knowing each other from the leading animation institution in Denmark, The Animation Workshop, Creative Director Sylvester Rishøj Jensen and CEO Bodie Jahn-Mulliner founded SYBO Games in 2010 as a consequence of winning 1st prize for best animation movie at Hamburg Animation Awards 2009.[7][8]

The movie was about a young graffiti troublemaker who was running away from a railway security guard and his dog, leading the founders to create the game based on the small film. Pitching the game idea for Danish Film Institute, New Danish Screen sponsored SYBO Games’ initiative for the game[9] resulting in a release three years later.

Today, the game studio continues to develop regular updates for Subway Surfers,[10][11] while also creating other games for mobile devices.

References

  1. Vigild, Thomas. "Meet The New Danish Video Game Stars". Danish Film Institute. Danish Film Institute. Retrieved March 18, 2013. 
  2. Vigild, Thomas. "Nyt dansk iPhone-spil surfer sin sejrsgang kloden over". Politiken. Politiken. Retrieved March 18, 2013. 
  3. Chan, Christine. "AppAdvice Game Of The Week For May 31, 2012". AppAdvice. AppAdvice. Retrieved March 18, 2013. 
  4. Grush, Andrew. "Highly Popular iOS game, Subway Surfers, comes to Android". Mobile Magazine. Mobile Magazine. Retrieved March 18, 2013. 
  5. Darwell, Brittany. "Farmville 2, Instagram, Zuma Blitz, Subway Surfers and more on this week’s top 20 growing Facebook apps by MAU". Inside Facebook. Inside Facebook. Retrieved March 18, 2013. 
  6. Sacco, Dominic. "Subway Surfers one of the most played apps in the world". Licencing.biz. Licencing.biz. Retrieved March 18, 2013. 
  7. Arfs, Jörn. "Hamburg Animation Award 2009 geht an Trickfilmnachwuchs aus Dänemark". Hamburg Animation Award. Hamburg Animation Award. Retrieved March 18, 2013. 
  8. Arfs, Jörn. "All winners of the 6th Hamburg Animation Award 2009". Hamburg Animation Award. Hamburg Animation Award. 
  9. Løvind, Simon. "New Danish Screen – Spilordningen støtter ni danske computerspil til børn og unge". Danish Film Institute. Danish Film Institute. Retrieved March 18, 2013. 
  10. Calimlim, Aldrin. "Surf And Sprint Through The New York City Subway In Subway Surfers". AppAdvice. AppAdvice. Retrieved March 18, 2013. 
  11. Calimlim, Aldrin. "All Train Tracks Lead To Rome In Subway Surfers' New Content Update". AppAdvice. AppAdvice. 

External links

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