Ruder Finn

Ruder Finn is a public relations firm with co-headquarters in the United States and China. Ruder Finn maintains offices across North America, Europe and Asia. The agency was founded by Bill Ruder and David Finn and is now led by CEO Kathy Bloomgarden. Ruder Finn has four areas of expertise: Health & Wellness, Corporate & Public Trust, Technology & Innovation and Consumer Connections.^[1]

History

RF was established in 1948 in New York with the formal partnership of David Finn and Bill Ruder.^[2] Their first client was Perry Como, a famous singer, and over time they expanded their network to include consumer products companies as well as government agencies.

In 1999 Ruder Finn established RFI Studios, a digital practice, to help clients protect and build their reputation online. The agency expanded aggressively in Asia, establishing offices in Shanghai, Beijing, Hong Kong, Guangzhou, Singapore, Delhi, Mumbai and Bangalore. In 2011, Ruder Finn further strengthened its presence in the region by acquiring Thunder Communications, a Chinese event management, brand and marketing consultancy, and forming a partnership with Kyodo Public Relations, the largest independent PR firm in Japan.^[3]

The agency has received multiple honors, including PRSA Bronze Anvils, Big Apple Awards, SABREs and PRWeek Awards.^[4][5][6][7] David Finn, the agency’s chairman, also received a Big Apple Award for his leadership, service and ethical conduct in the field of public relations.^[8]

Clients

• Caribou Coffee^[9]
• Johnson & Johnson^[10]
• Kraft Foods^[11]
• Microsoft^[12]
• Novartis^[13]
• PepsiCo^[13]
• Pfizer^[13]
• PPR^[14]
• Swiss Private Bankers Association^[12]
• TiVo^[15]
• Tod's ^[3]

Controversy

1960s through late 1990s - While representing long-time client Philip Morris (now Altria), Ruder Finn was instrumental in crafting the public relations campaign that disputed the evidence tobacco smoking is hazardous to health.^{[16][17][18][19]}

1998 - Caught in conflict of interest as discoveries of financial dealings of Swiss authorities post-World War II surfaced which involved some of their Jewish clients.^[20]

The former Yugoslavia, working against the Serbs

On 12 August 1991, the Croatian government hired the American public relations firm Ruder Finn Global Public Affairs to "develop and carry out strategies and tactics for communication with members of the U.S. House of Representatives and the Senate as well as with officials of the U.S. government including the State Department, the National Security Council and other relevant agencies and departments of the U.S. government as well as with American and international news media". On 12 November 1991, Ruder Finn's contract was renewed to include lobbying in relation to diplomatic recognition, sanctions, and embargoes, as well as briefings for officials of the first Bush administration and preparation of special background material, press releases, both reactive and proactive articles and letters to the editors to appear in major newspapers, briefings for journalists, columnists, and commentators. In January and February 1992, Ruder Finn organized trips to Croatia for U.S. Congressmen. The United States recognized Croatia as an independent state on 7 April 1992 On 23 June 1992, Izetbegovic's government in Sarajevo in turn signed a contract with Ruder Finn in order to promote a stronger leadership role for the United States in the Balkans. To this end, the agency undertook an impressive array of actions, notably setting up a "Bosnia Crisis Communication Center" in contact with American, British, and French media; media appearance coaching for Bosnian foreign minister Haris Silajdzic; sending press releases to U.S. Congressmen and "Fax Updates" on developments in Bosnia-Herzegovina to over 300 addresses, including the most important world media and parliamentarians; writing 17 letters to be signed by Izetbegovic and Silajdzic and addressed to top world representatives at international conferences; organizing personal contacts between Silajdzic and Al Gore, Margaret Thatcher, and other influential personalities, including 17 U.S. Senators; placing articles on in the editorial pages of the New York Times, the Washington Post, USA Today, the Wall Street Journal, and so on. Eighteen months after taking the Croatian contract, Ruder Finn was able to boast to having "developed a reputation as the international public relations agency with the greatest experience and involvement with the crisis in the Balkans. Our work has helped put Ruder Finn on the map in Washington, DC, and internationally." The agency claimed to have gained "dozens of close contacts in Congress and among the news media". In October 1992, Ruder Finn took up the job of public relations for the ethnic Albanian separatists in the Serbian province of Kosovo. In April 1993, French television journalist Jacques Merlino visited the Washington headquarters of Ruder Finn Global Public Affairs to interview the man in charge of the Balkan contracts, James Harff. Merlino asked Harff what he considered his proudest achievement in this operation. The answer: "Having succeeded in putting Jewish opinion on our side." The image of both Croats and Bosnian Muslims risked being tarnished by their involvement in the persecution of Jews during World War II. "Our challenge was to turn that around", Harff told Merlino, and this had been done thanks to the "camps" story. In the first days of August 1992, the Long Island newspaper Newsday published reports from its Bonn correspondent Roy Gutman, based on interviews in Zagreb, telling of horrendous conditions in Serb-run internment camps in Bosnia. Seeing the potential impact of comparison with Nazi "death camps", Ruder Finn immediately contacted three major Jewish organizations, the B'nai B'rith Anti-Defamation League, the American Jewish Committee, and the American Jewish Congress, suggesting they publicly protest. They did. This launched the demonization of Serbs as the new Nazis. In 1993, Ruder Finn was awarded the Silver Medal of the Public Relations Society of America in the category "crisis communication". __________ See the facts:Franjo Tuđman, Ustaše, Ante Pavelić, Jasenovac concentration camp, Jadovno concentration camp, Operation Storm, Independent State of Croatia, Ante Gotovina, Glina massacre, Had Tuđman lived longer, he would have been possibly brought up on war crimes charges by the UN Yugoslav war crimes tribunal in The Hague. Graham Blewitt, a senior Tribunal prosecutor, told the AFP wire service that "There would have been sufficient evidence to indict president Tuđman had he still been alive." The Tribunal's indictment of Croatian general Ante Gotovina lists Tuđman as a key participant in a "joint criminal enterprise" aimed at the "permanent removal of the Serb population from the "Krajina" region by killing, force, fear or threat of force, persecution, forced displacement, transfer and deportation, appropriation and destruction of property other minority belongings & means.[1],[2]

2005 - Pro bono work done for the UN raised speculation when Kofi Annan's nephew, Kobina, worked as an intern at the firm.^[21]

2012 - Ruder Finn accepts contract worth £150,000 per month by current government of Maldives that is currently being condemned by many nations and organizations (including the Commonwealth) for organizing a political coup d'état that led to the fall of the first democratically elected President of the Maldives. While vice-president of Ruder Finn Tchividjian "admitted there were 'diverse points of views' surrounding the circumstances around the change of government"^[22] the Commonwealth Ministerial Action Group has reiterated its call for early elections to be held in the Maldives and that the Commission of National Inquiry set up by the current government to investigate the incidents of 7 February 2012 is not impartial or independent.^[23] Since Ruder Finn's involvement with the current coup regime of Maldives, angry pro-democracy Maldivians have been flooding Ruder Finn's Facebook and other social media networks.^[24]

David Finn, photographer

Firm founder Finn is also a well respected photographer, most notably of sculpture, and his photographs have illustrated numerous books. David Finn was also the editor of Sculpture Review magazine for many years.

References

External links

• Ruder Finn website