Ruby (Jewelpet)

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This article is about the Jewelpet Character. For the Gemstone, see Ruby.

Ruby
Jewelpet/Sanrio character
Ruby's official artwork from Sanrio.
First appearance	2008
Last appearance	present
Created by	Yuko Yamaguchi
Voiced by	Ayaka Saitō
Information
Species	Japanese hare
Gender	Female
Occupation	Magician
Nationality	Jewel-Landian
Jewel	Ruby
Jewel Power	Lucky Up (Toys) Courage (Anime)

Ruby (ルビー, Rubī) is one of the three series mascots of the Jewelpet franchise and a character in the anime of the same name. She was created by both Sanrio and Sega Sammy Holdings in 2008 by Hello Kitty designer, Yuko Yamaguchi, portrayed as a female white Japanese Hare with a Cherry Jewel Necklace and a Cherry Blossom on her right ear. The character was first introduced on January 15, 2008 alongside the other 33 Jewelpets and is the most popular in the franchise.

Ruby is also one of the three official mascots of Jewelpet, alongside Garnet and Sapphie.

Character

In the official character profile, Ruby is a Japanese hare who has red rubies for eyes. Her birthdate is on July 29 and she is described as a polite and tidy character, who loves to watch cherry blossoms bloom.^[1] Usually her Jewel Power is increasing someone's luck,^[2] though this was changed when the anime first aired.

In her profile in the first series, Ruby is described to be airheaded, a bit joyful, brash, happy and a big troublemaker, who sometimes wants to go to her own way, despite being told to stop at one place. She also acts like a little sister to her partner Rinko, but sometimes has a hard time handling her antics. Despite all of this, she and Rinko always settle their differences and help each other out.

In Twinkle, Ruby is described more into a supportive type for the series' protagonist: Akari Sakura. She is described as a curious and yet cheerful character who thinks positively. She also acts as Labra's older sister, sometimes knowing what's best for her. Sunshine adjusted her personality back to her first incarnation and retains this in the rest of the series.

In the Anime

Ruby's official Anime Artwork in the Sweets Dance Princess film.

Ruby's story description in each series is divided into four. In the first series, Ruby is a cheerful Jewelpet who likes to have fun. Due to her bad behavior, in-attendance and goofing off, she was punished by the Four Great Magicians of Jewel Land, turning her into a Jewel Charm and sent her to Earth to find all of her lost friends. Her Jewel Charm form fell into Rinko's drinking glass on that night and then being awakened by Rinko's Magic using the Jewel Pocketbook the next day. Despite all of this, she and Rinko were appointed to find the other missing Jewelpets on Earth and handling every problem her partner encounters. In the anime, Ruby is also the ancestor of the savior of both the Human World and Jewel Land along with Rinko's Ancestor. She also has a big crush on Tour.

In Jewelpet Twinkle, Ruby is a new student in the Magic Academy, with her first test to get in is to find a Human Partner on Earth which the feelings of her heart matches hers, which happens after she met Akari. After that, she got accepted in the academy along with Akari and lives with her in the human world.

In Jewelpet Sunshine, she is one of the students of Jewel Land's Sunshine Academy and also Kanon's Roommate, who sometimes, they can't get along together. But there are some situations that both her and Kanon need to work together. She has a huge crush on Mikage, in which the cause of her Rivalry with Kanon years ago.

In Kira Deco, Ruby is the owner of the Kira Kira Shop, and also very obsessed with anything that shines and sparkles. She and her friends met the KiraDeco 5 one night and they decided to work together to search for the Deco Stones. Usually, she is Pink's "Deco Friend" due to their similar hobbies regarding decorating stuff. Towards the end, she is revealed to be a Deco Stone Master, the only pet who can master the usage of the Deco Stones and destroy the darkness that plagues the Human World.

In Happiness, Ruby is an ordinary Jewelpet living in the Jewel Tower along with the others until Jewelina entrusted her with the magical Jewel Box. Given a mission to make friends, she is entrusted to fill the jewel box with happiness jewels, but also needs to attend the Jewel Academy and open a shop called the Jewelpet Cafe. However, things don't go as well as expected until she is befriended by Chiari Tsukikage, and they start helping each other out in managing the cafe.

Skills

In the Anime series, Ruby is the only Jewelpet who has the "Acrylic Class" ranking due to her magic, which can cause bad luck and explosions when she casts it to someone, but sometimes her magic has 1% chance of success but the reliability is sometimes varied. Ruby can also use the Jewel Pocketbook alongside Rinko to awaken Jewelpets from their jewel forms.

She can also wield a miniaturized version of the Jewel Stick for her magic or with Garnet and Sapphie, to summon other Jewelpets from Jewel Land. She has also the ability to summon Opal, though temporarily after her training with Labra on mastering her magic.

In Twinkle and beyond, Ruby is one of the Jewelpets who can use the Jewel Pod while she and Labra can cast magic together with Akari during some situations in Jewel Land. In Kira Deco, she also has a Jewel Pod, but decorated with ordinary objects and later possessing Jewelina's Jewel Pod to collect the Deco Stones the KiraDeco 5 has found.

In other media

Ruby, alongside Garnet and Sapphie were all featured in several types of Sanrio merchandise, including toys, bags, raincoats, stationery items and video games. The character also appears as a Kigurumi mascot in both Sanrio Puroland and Sanrio Harmonyland, appearing in musicals and events alongside other Sanrio characters.

She also made an appearance in the Nintendo DS game Loving Life with Hello Kitty & Friends, making it the first time Ruby appeared in a game outside Japanese shores.

References

General

Specific

↑ "キャラクター｜ジュエルペットじてん｜ジュエルペット" (in Japanese). Retrieved 2012-12-30.
↑ "キャラクター紹介｜ジュエルペット-宝石の目をもつ33匹のペットたち！｜セガトイズ" (in Japanese). Retrieved 2012-12-30.

Ueda Michi and Jewelpet Production Committee, Shogakukan TV Picture Book: Jewelpet 33 Character Array (2009), Shogakukan. ISBN 978-4091158338
Jewelpet Production Committee, Super TV Encyclopedia: Jewelpet Character Dictionary (2009), Shogakukan. ISBN 978-4097510406
Jewelpet Production Committee, Super TV Encyclopedia: Jewelpet Private Dictionary (2009), Shogakukan. ISBN 978-4097510369

Jewelpet

Creator: Sanrio and Sega Sammy Holdings

Media

Anime and Movie	Jewelpet Episodes Twinkle Episodes Sunshine Episodes Kira Deco Episodes Happiness Episodes Sweets Dance Princess

Video Games	The Glittering Magical Jewel Box Magical Dance in Style Deco! Cooking at the Magical Cafe! Apron of Magic

Music	List of Jewelpet soundtracks Zutto Zutto Tomodachi Hikari no Hate ni RUN with U

Terminology

Characters	First Series Twinkle Sunshine Kira Deco Happiness List of Jewelpets and Sweetspets Ruby Garnet Sapphie

In-Universe	Jewelpet Universe Jewel Pod

Staff

Companies	Sanrio Sega Sammy Holdings Studio Comet Furyu Shogakukan TV Tokyo TV Osaka Namco Bandai Holdings

People	Yuko Yamaguchi Michiru Shimada Makoto Moriwaki Hiroaki Sakurai Shirō Hamaguchi Ayaka Saitō Aya Hirano Nozomi Sasaki Mana Ashida Fairies

Other

Sanrio

Business

Theme Parks	Sanrio Puroland Sanrio Harmonyland

Publishing	Strawberry News

Characters

1970	Hello Kitty My Melody

1990	Pekkle

2000	Cinnamoroll Jewelpet Ruby Garnet Sapphie Sugarbunnies

2010	Wish me mell

Animation

Anime and OAVs	Hello Kitty's Furry Tale Theater Sanrio World of Animation: Hello Kitty Onegai My Melody Jewelpet (anime)

Movies	Ringing Bell Unico Metamorphoses The Ideon: A Contact/The Ideon: Be Invoked The Sea Prince and the Fire Child Jewelpet the Movie: Sweets Dance Princess

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