Rocket Internet

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Rocket Internet GmbH is a German online startup incubator founded in Berlin in 2007 by the Samwer brothers. The company's business model is to identify successful internet ventures from other countries (often the United States) and replicate them in predominantly emerging markets. In July 2013, Rocket Internet raised $400 million from an investor syndicate led by Russian billionaire Leonard Blavatnik, Swedish investment firm Kinnevik, and J.P. Morgan. This is in addition to over $1 billion that Rocket raised in 2012.

Rocket Internet operate in more than 50 countries and has more than 75 ventures in their portfolio such as the e-commerce retail companies Zalando in Germany, Jabong.com in India, Lamoda.ru in Russia, The Iconic and Zanui in Australia and Lamudi.pk, Carmudi.pk, Kaymu.pk, foodpanda.pk, easytaxi.com.pk, Azmalo.pk and Daraz.pk in Pakistan.[1][2] Rocket Internet’s various companies created more than 20.000 jobs worldwide. Previous ventures include, for example, CityDeal, which was purchased by Groupon for US$126M, Wimdu which profited by US$90M.[3][4]

Brazil

The office is located in São Paulo and has 15 ventures being developed: CupoNation, 21 Diamonds, Airu, Dafiti, Easy Taxi, Glossybox, hellofood, Kanui, Mobly, Payleven, Tricae, WestWing, Wimdu, YepDoc and Zocprint.[5]

Philippines

Rocket launched Zalora Philippines in late 2011 and Lazada Philippines and OfficeFab in early 2012. Zalora is the first large-scale full-service e-commerce fashion site in the Philippines.[6] Furthermore, OfficeFab operates on the Philippines as well.

Singapore

In November 2011 the company launched ZALORA Singapore, an online retailer of fashion and shoes based in eastern Singapore, which primarily targets 18-35 year old men and women.[7][8] It is part of larger ZALORA Asia Group that also has a presence in Malaysia, Thailand, Philippines, Hong Kong, Taiwan, Vietnam and Indonesia since late 2011.[9] ZALORA Singapore currently has over 300 employees.[citation needed] ZALORA Singapore is currently available only to those living in Singapore.[citation needed]

In Singapore, Rocket Internet GmbH has also set up foodpanda, a separate venture that delivers food via orders through its website.[10] It works by allowing users to browse through menus of partner restaurants near the user's postal code, order the food, and pay via cash on delivery.[11] Foodpanda is currently active in 27 throughout Latin America, Africa, Europe and Asia. Other ventures in Singapore are Wimdu and Pricepanda

Pakistan

In Pakistan, latest projects of Rocket Internet include Daraz.pk, which is an e-commerce portal operating from their office in Karachi, Lamudi.pk, a real estate portal operating in all major cities. Other projects include Carmudi.pk, Foodpanda.pk, Kaymu.pk, and Easy Taxi.

Poland

Latest projects of Rocket Internet in Poland include 21Diamonds, eDarling, foodpanda, Glossybox, payleven, Paymill, Westwing, Wimdu, Zalando and CupoNation

Spain

In Spain Rocket Internet is present with 9 ventures. These include 21Diamonds, eDarling, Glossybox, Paymill, Oplinga, Westwing, Wimdu, Zalando and CupoNation.[citation needed]

Italy

In Italy Rocket Internet is present with a total of 7 ventures. These include eDarling, Glossybox, Paymill, Dalani, Wimdu, Zalando and CupoNation.[12]

India

In 2011, Rocket Internet funded FabFurnish.com and Jabong.com which is an e-commerce portal operating out of their Gurgaon office. The portal covers fashion, home decoration, sportswear and special design products.[13] In 2012 they funded India's first B2B focused ecommerce company OfficeYes.[14]

References

  1. ↑ "Azmalo.pk and Daraz.pk launched by Rocket Internet in Pakistan". 
  2. ↑ Cogliati, Ivan (28 June 2012). "Zanui Online Australia". Sunday Morning Herald. Retrieved 29 June 2012. 
  3. ↑ Puno, Nick (26 March 2012). "Rocket Internet Launches Amazon Clone for Asia". Techwire Asia. Retrieved 27 March 2012. 
  4. ↑ Bernard Leong (26 March 2012). "Are the Samwer Brothers, a.k.a Rocket Internet really that bad for Southeast Asia?". sgentrepreneurs. Retrieved 2 April 2012. 
  5. ↑ http://www.rocket-internet.de/office/brazil-sao-paulo
  6. ↑ "Zalora got it all!". 18 May 2012. Retrieved 23 June 2013. 
  7. ↑ Lee, Terence (28 December 2011). "Rocket Internet launches Zalora in M’sia and S’pore, on mass hiring spree in Southeast Asia". SG Entrepreneurs. Retrieved 21 March 2012. 
  8. ↑ "Zalora Builds Up A Shop In Singapore". Daily Fashionista. 23 March 2012. Retrieved 27 March 2012. 
  9. ↑ Joshua (20 March 2012). "Zalora Rockets to Indonesia and 6 Other Asian Countries". XINmsn. Retrieved 29 March 2012. 
  10. ↑ Terence Lee (30 March 2012). "Deal.com.sg starts its own food delivery site challenges Rocket Internet’s Food Panda". sgentrepreneurs. Retrieved 2 April 2012. 
  11. ↑ Joshua Kevin (28 March 2012). "FoodPanda Provides Online Food Delivery Service". TECHINASIA. Retrieved 2 April 2012. 
  12. ↑ "Rocket Internet sbarca in Italia per partecipare alla voglia di start-up". June 2012. 
  13. ↑ Sumit Sharma (31 March 2012). "Original Copycats". BusinessWorldIndia. Retrieved 26 July 2012. 
  14. ↑ "Gurgaon based OfficeYes.com aims to capture B2B market". The Times Of India. 11 April 2013. 


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