Roadster diner

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Roadster diner
Type Public
Industry Restaurants
Founded 1998
Founder(s) Samer Chehlaoui & M. Donald Daccache
Headquarters Lebanon
Number of locations 11
Area served Lebanon
Website www.roadsterdiner.com

Roadster diner is a Lebanese restaurant chain inspired by casual American diners.

History

The restaurant has a 1950s - 1960s American diner theme[1] accompanied by various memorabilia of the time. It was founded in 1998 with the opening of its first branch in Achrafieh and now has nine dine-in branches and two delivery centers.

Roadster diner is an ISO 22000 certified company since 2004.

Expansion history

  • 1998 - Ashrafieh Branch
  • 1999 - Beirut Delivery Center
  • 2002 - Jal el Dib Branch
  • 2004 - Downt Town Beirut Branch
  • 2004 - Jounieh Branch
  • 2005 - Hamra Branch
  • 2005 - City Mall Branch
  • 2009 - ABC Dbayeh Branch
  • 2009 - Le Mall Sin El Fil Branch
  • 2010 - Verdun Branch
  • 2010 - Metn Delivery Center
  • 2011 - ABC (ASHRAFIEH) Branch
  • 2013 - CITY CENTER (HAZMIYEH) Branch

In 2003 Roadster diner company also founded another restaurant chain, Deek Duke, which also carries a casual dining theme but having chicken as the main menu item.

Menu evolution

Initially the restaurant's menu contained traditional American diner staples, but with the years new items were added to the menu to accommodate for local tastes in burgers, as well as adding Mexican food items,such as quesadillas and fajitas, and other international menu items such as pastas. Additionally over the years the casual dining theme has also grown to accommodate for family style dining.

As traditional American diner menus containing burgers, sandwiches milkshakes, fries and other calorie packed items are considered unhealthy and receive a lot of criticism, in 2011 Roadster diner added a new Low Cal menu which contains 7 burgers and sandwiches offered with a side salad all of which are less than 500 calories, to accommodate for healthier options.

Their new menu has recently been praised after adding specialty platters and sandwiches in addition to curly fries.

References

  1. ↑ "Does the Mediterranean Diet Exist?", Annia Ciezdalo, New York Times, (01/04/2011)

Main competitors in Lebanon

External links

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