Rivella

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Rivella
Type Soft drink
Manufacturer Rivella SA
Country of origin Switzerland
Introduced 1952
Variants Red, blue, green, yellow
The different versions of Rivella.
In the Netherlands, Rivella is produced by a local franchisee, therefore the packaging in that country is slightly different.

Rivella is a soft drink from Switzerland, created by Robert Barth in 1952, which is produced from milk whey, and therefore includes ingredients such as lactose, lactic acid and minerals. It comes in four varieties:

  • Red Rivella, the original version
  • Blue Rivella, a low calorie version of Red Rivella
  • Green Rivella, which is flavoured with green tea extract
  • Yellow Rivella, which is made with soy rather than dairy milk extracts

Name

The name "Rivella" was inspired by the Ticino location "Riva San Vitale" and derived from "rivelazione", in Italian, "revelation."[1]

History

Rivella first appeared in the fifties, and has since become one of the most popular drinks in Switzerland.[2] Due to the saturation in the Swiss market, Rivella SA tried to expand by selling its products in other countries, like the UK in 1999 and in the USA five years later, but both attempts failed.[3] Since then the company concentrates its efforts on Switzerland's neighbors. 90 percent of Rivella's foreign sales are generated in the Netherlands. This amounts to 15 million liters annually.

Ingredients

The exact recipe for Rivella Red is a well-kept secret, these are the known listed ingredients:

References

  1. ↑ http://www.nzz.ch/aktuell/startseite/articleD5WO8-1.173058
  2. ↑ "Rivella turns yellow in break with tradition". World Radio Switzerland. 2008-08-06. Retrieved 2008-08-13. 
  3. ↑ Faryal, Mirza (2005-10-25). "Americans fail to get a taste for Rivella. But in 2011 they have decided to start it up in Germany and have been giving out testers.". swissinfo. Retrieved 2008-08-13. 

See also

External links

Wikimedia Commons has media related to Rivella.


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