Richard Kirshenbaum

Richard Kirshenbaum (born May 8, 1961) is an advertising executive, author and entrepreneur in New York City.

Career

At the age of 26, Kirshenbaum co-founded Kirshenbaum Bond + Partners advertising agency in New York City, an agency which pioneered integrated marketing concepts such as the pop-up store, sidewalk advertising and other forms of high-visibility guerrilla marketing. Tactics included purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. He launched the first integrated advertising communications firm in the country, which combined interactive, PR and media buying all under one roof and subsequently propelled the agency to become the largest independently held agency in the United States. Kirshenbaum Bond + Partners was purchased by MDC Partners in 2009. In 2011, Kirshenbaum launched NueStudioGroup/SWAT providing creative services and product development. The diverse range of projects includes co-founding and owning Blackwell's Fine Jamaican Rum along with music industry legend Chris Blackwell, the founder of Island Records. Blackwell's was recently introduced in the United States in the summer of 2011. Kirshenbaum is also an owner of Kutsher's Tribeca.^[1][2][3]

Personal Life

He is married to Dana Kirshenbaum and has three children.

Writing

In 2011, Kirshenbaum published "Madboy: My Journey from AdBoy to Adman". His other books include Under the Radar, co-written with Jon Bond, and Closing the Deal, a book on relationships that has been translated into nine languages. Also a playwright, his work has been produced by David Mamet’s Atlantic Theater Company. Kirshenbaum currently writes for Us Weekly, contributing to its regular “Fashion Police” feature.^[4][5]

Kirshenbaum is also a columnist for the New York Observer, his column "Isn't That Rich", is published monthly and depicts the life on Manhattan's Upper East Side with a humorous point of view

References

External links