RewardVille

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RewardVille

Developer(s) Zynga
Platform(s) Facebook

RewardVille is Zynga’s virtual in-game currency and rewards program. Launched in March 2011, the program allows players to earn exclusive Zynga-specific points and coins they can spend within the game or to unlock virtual goods to use and gift to others. Sign up and log in is via Facebook Connect. Players can collect “zCoins” currency and “zPoints”, which can be used to upgrade a user's Zynga status. Players can earn as many as 80 zPoints per game or 300 zPoints total in one day, by playing Zynga games frequently as well as a broader selection of games.

RewardVille is available in French, Italian, German, Spanish, Portuguese, and English.[1]

In a partnership with Lady Gaga, virtual items such as a Lady Gaga Gyrosphere in CityVille, a Lipstick Gun in Mafia Wars and a Paws Up Statue for FrontierVille were available in RewardVille. It was the first time Zynga partnered with an artist to offer exclusive items.[2]

In a partnership with Pizza Hut, a $5 or more donation to benefit the World Hunger Relief campaign gave players a choice of a Food Wagon for use in FarmVille, a Nutrition Center for use in CityVille, a Farm for use in Empires & Allies, or a Merino Sheep for use in The Pioneer Trail.[3]

References

  1. Mark Hachman, Zynga Launches 'RewardVille' In-Game Rewards Program, Yahoo! News, 14 March 2011.
  2. Jocelyn Vena, Lady Gaga Premieres New Track In 'GagaVille', VH1,com, 17 May 2011.
  3. Brandy Shaul, Zynga partners with Pizza Hut across CityVille, FarmVille and more, Games.com, 26 September 2011.

External links

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