Reputation parasitism

Variations on the Red Bull theme.

Reputation parasitism, reputation leeching or credibility leeching is a legal term regarding marketing. It refers to when one advertiser uses another brand's good reputation to market his own product.^[1] In many places it is illegal to do so. For instance in Sweden it is outlawed according to Marknadsföringslagen ("Swedish Marketing Act") (1995:450). Examples include having a product in a design that is very similar to an existing product.^[2] It can also be a similar name.^[3]

References

v t e Trademark law Concepts Distinctiveness Dilution Genericization Passing off Concurrent use Priority right Coexistence agreement Confusing similarity Functionality doctrine Initial Interest Confusion Good faith doctrine Fair use Secondary liability Nominative use Disparagement Reputation parasitism Cybersquatting Parallel import Well-known trademark Treaties Paris Convention Madrid Agreement Madrid Protocol TRIPS Singapore Treaty Community Trade Mark Uniform Domain-Name Dispute-Resolution Policy Country Australia Canada China European Union Hong Kong India Ireland Japan Oman Philippines United Kingdom United States Types Standard Registered trademark Service mark Trade dress Unregistered trademark Wordmark Non-standard Certification marks Chartered marks Collective trademarks Defensive trademarks Electronic registration marks Font trademark Ghost marks Geographical indication Protected designation of origin Non-conventional Colour trademarks Hologram trademarks Motion trademarks Scent trademarks Shape trademarks Sound trademarks Related Brand Emblem Logo Bodies WIPO International Trademark Association OHIM USPTO ICANN Deutsches Patent- und Markenamt Symbols Registered trademark symbol Service mark symbol Unregistered trademark symbol Related Trademark attorney Trademark examiner Trademark infringement Trademark share Trademark troll World Trademark Review Category:Trademark law Case laws WP:MOS/Trademarks