Replay (Zendaya song)

"Replay"
Single by Zendaya
from the album Zendaya
Released	July 16, 2013 (2013-07-16)[1]
Recorded	2013
Genre	Electro-R&B glitch dubstep
Length	3:29
Label	Hollywood
Writer(s)	Zendaya Mick Schultz Tiffany Fred Paul "Famous" Shelton
Producer(s)	Mick Schultz
Zendaya singles chronology
"Something to Dance For" (2012) "Replay" (2013) "My Baby" (2014) Music video "Replay" on YouTube Music video "Replay (Acoustic)" on YouTube

"Replay" is the lead single from American singer Zendaya's self-titled debut album, Zendaya. The song was composed by Tiffany Fred and Paul "Phamous" Shelton, and was released on July 16, 2013 - while its premiere was on July 12, 2013^[2] - as the first single of her self-titled debut album entitled Zendaya and released through Hollywood Records. The song debuted at number 77 on the US Billboard Hot 100 and peaked at number 40. As of January 2014, "Replay" has been certified platinum for selling 1,000,000 copies in the US.

Composition and release

"Replay" has a length of three minutes and twenty-nine seconds.^[3] Musically, "Replay" is an electro-R&B song with influences from glitch and dubstep.^[4][5][6] Zendaya's vocals in the song expands two octaves from the low note of E₃ to the high note of E₅.^[7]

The song was composed by Tiffany Fred and Paul "Phamous" Shelton. "It's a very special song. I think it's very different and unexpected for me because I feel like it's on a higher level production wise,"^[8] Zendaya said. "It's one of those songs that's creating its own lane or genre. I don't think it's pop, I don't think it's hip hop, I don't think it's R&B. I don't even know where you would consider it because it kind of mixes that pop sound beat with a very R&B kind of melody" she says in an interview with Radio Disney. Zendaya describes the single as not basic pop music, but having an urban twist to it.^[9]

Promotion

Zendaya released a preview of "Replay" on July 12, 2013 and released it to Radio Disney the next day. On July 16, 2013, she officially released "Replay" on iTunes. In August 2013, Zendaya released two previews of the music video.

Zendaya appeared on 106 & Park and The View. She also had a Radio Tour all around the United States to promote her singles.

Critical reception

Zendaya been compared to Aaliyah, Rihanna, Ciara and Cassie for her vocals. PopCrush said "The chorus will get stuck in your head whether you like it or not, and with good reason: It’s incredibly simple. “Yeah / Wanna put this song on replay / I can listen to it all day / I can listen to you all day.” The single debuted at number 77 on the US Billboard Hot 100 chart and peaked at number 40 as of January 2014. It also peaked at number 3 on the US Billboard Hot Dance Songs chart.

Commercial performance

The song debuted at number 77 on the US Billboard Hot 100 and peaked at number 40, becoming Zendaya's first top 40 hit.

Music video

The video of the song was recorded on June 1, 2013 in Los Angeles and directed by Colin Tilley. The dance is choreographed by Ian Eastwood.^[8] The music video premiered on Disney Channel on August 15, 2013^[10] and later that day on Zendaya's new VEVO channel. The video peaked at #5 on the iTunes Music Video Charts. The music video has over 30 million views as of December 27, 2013.

Live performances

On September 19, 2013, Zendaya performed her first national performance on The Ellen DeGeneres Show. She performed again at City Walk in Universal Studio Hollywood. On October 29, Zendaya was the New Artist of the Month on The Today Show, where she performed an acoustic version of "Replay". On November 29, she performed "Replay" on BET's 106 & Park.

"Replay" is one of Zendaya's line-ups on her Swag It Out Tour.

Charts and certifications

References