Relais & Châteaux

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The logo of Relais & Châteaux
The Château de Mirambeau a typical Relais & Châteaux property in Mirambeau, Charente-Maritime, France

Relais & Châteaux is a global fellowship of individually owned and operated luxury hotels and restaurants. Although the total number of members changes as members are added and others drop away, the group currently has some 500 members in 60 countries on five continents. Strongly represented in Europe, the association is growing in North America and Asia.[1]

History

Established in France in 1954, the Association's mission is "to spread its unique art de vivre across the globe by selecting outstanding properties with a truly unique character."[2]

The group is known for its extremely strict admission standards. In addition to luxurious facilities, members must have special features distinguishing them from chain hotels. Most of them are historic landmarks such as castles, manor houses, or townhouses in idyllic settings and offering exquisite cuisine. Relais & Châteaux is an example of affiliate marketing

Prospective and current members are evaluated by the group's traditional "five C" motto: Caractère, Courtoisie, Calme, Charme et Cuisine.

References

  1. ↑ http://www.theglobeandmail.com/report-on-business/your-business/grow/alexandra-seno/luxury-hotel-group-sets-big-target-for-asia/article1852012/
  2. ↑ http://www.relaischateaux.com/spip.php?lang=en&ong=art_generic&page=about&id_rubrique=16&id_article=2367

External links

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