Reading Rainbow
Reading Rainbow | |
---|---|
Format | Children's television series |
Created by |
Cecily Truett Lancit Laurence Lancit Twila Liggett Lynne Ganek Tony Buttino |
Presented by | LeVar Burton |
Theme music composer |
Steve Horelick Dennis Neil Kleinman Janet Weir |
Composer(s) | Steve Horelick |
Country of origin | United States |
Original language(s) | English |
No. of seasons | 21 |
No. of episodes | 155 (List of episodes) |
Production | |
Running time | 30 minutes |
Broadcast | |
Original channel | PBS |
Picture format | 480i (SDTV) |
Audio format |
Mono (1983–1987) Stereo (1984–1987; some episodes, all episodes 1988–2006) |
Original run | June 6, 1983 – November 10, 2006 |
Reading Rainbow is an American children's television series that aired on PBS from June 6, 1983, until November 10, 2006, that encouraged reading by children.
The public television series garnered over 200 broadcast awards, including a Peabody Award and 26 Emmy Awards, 11 of which were in the "Outstanding Children's Series" category.[1] The series was created under the leadership of Cecily Truett Lancit and Larry Lancit, at Lancit Media Productions in New York. The concept of a reading series for children originated with Twila Liggett, Ph.D., and Paul Schupbach (director), of the Great Plains National Instructional Television Library at the University of Nebraska–Lincoln; and Tony Buttino, of WNED-TV Buffalo, New York. The original team included Lynne Brenner Ganek, Ellen Schecter, and host LeVar Burton.
Each episode centered on a theme from a book, or other children's literature, which was explored through a number of segments or stories. The show also recommended books for kids to look for when they went to the library. It is the third-longest running children's series in PBS history, after Mister Rogers' Neighborhood and Sesame Street. It was also one of the first PBS shows to be broadcast in stereo.
After cancellation on November 10, 2006, reruns aired until May 29, 2009, when it was pulled from the schedule.[2] On June 20, 2012, the Reading Rainbow App was released for the iPad and, within 36 hours, became the #1 most-downloaded educational app in the iTunes App Store.[3] Built from the ground up by LeVar Burton and his company, RRKIDZ, the app allows children to read unlimited books, explore video field trips starring Burton, and earn rewards for reading.
The week of June 11, 2013, Reading Rainbow celebrated its 30th anniversary.[4]
Show details
Reading Rainbow was hosted by actor and executive producer LeVar Burton, who is also known for his roles in Roots and Star Trek: The Next Generation. It was produced by Lancit Media Entertainment from 1983 until 2000, and by On-Screen Entertainment from 2000 through 2006.
A regular feature was a children's book narrated by a celebrity. Celebrity readers included Philip Bosco (Barbara Bash's Desert Giant: The World of the Saguaro Cactus), Michael Ansara (Paul Goble's The Gift of the Sacred Dog, Sheila MacGill Callahan's And Still the Turtle Watched), Josie de Guzman (Leyla Torres's Saturday Sancocho), Jason Robards (Francine Jacobs' Sam the Sea Cow), Bill Cosby (Marc Brown's Arthur's Eyes), Eartha Kitt (Megan McDonald's Is This a House for Hermit Crab?) and Charles Kimbrough (David Wiesner's June 29, 1999). Another segment featured Burton in diverse places talking to people about their work and other contributions, focusing on the theme of each episode. (In one episode, Burton took the show behind-the-scenes on the set of Star Trek: The Next Generation.) The final segment of each show, called Book Reviews, began with Burton's introductory phrase, "But you don't have to take my word for it," and featured children giving capsule reviews of books they liked. Burton ended every show with, "I'll see you next time."
The series' pilot, which aired as the show's eighth episode in 1983, featured the book Gila Monsters Meet You at the Airport by Marjorie Weinman Sharmat, and was narrated by Doug Parvin. It was created and produced in 1981. Burton hosted the program.
Its theme song was written by Steve Horelick, Dennis Neil Kleinman, and Janet Weir; Horelick also served as the series' music director and composer. The theme was sung by Tina Fabrique. The original opening, which depicted a cartoon butterfly transforming the surroundings of young children reading books into cartoon fantasy lands, was used until 1999. Later episodes used a new opening, a live-action sequence in a space-themed environment, with the same theme song performed by R&B artist Chaka Khan. It was also used for reruns of older episodes until Labor Day of 2008, when PBS stopped airing reruns.
The daughters of producer Larry Lancit, Shaune and Caitlin Lancit, were often featured in the series, notably as the children thanking the sponsors at the beginning and end of the show.
Reading Rainbow's last years
Original production was to have ended after April 4, 2005, with the show continuing to air in reruns, but host LeVar Burton said on February 7, 2006 that five new episodes of the show would be shot in 2006 despite the continuing financial troubles of PBS.[5]
Educate Inc. recently announced a new corporate configuration spinning-off Reading Rainbow into a new products division. The future of the series is uncertain. Burton stated on February 18, 2009, that he is considering webisodes of "a new version of a Reading Rainbow-like show" for adults.[6]
Relaunch
Former executive producer LeVar Burton announced on his Twitter feed on March 19, 2010, that "Reading Rainbow 2.0 is in the works."[7] On March 4, 2012, he announced that it was the "last day of shooting before launch!"[8]
On June 13, 2012, in a special presentation at Apple Inc's annual World Wide Developers Conference, Burton and his business partner, Mark Wolfe, introduced the new Reading Rainbow iPad App.[9] It became available in Apple's iTunes Store on June 20, 2012, and within 36 hours was the #1 educational app. [10]
Accolades
Animation producers
Feature Book filming
The photographing of the Feature Book segments was by:
- Centron Films (1983–1987; renamed in 1986 to "Centron Productions Inc.")
- Loren Dolezal (1988–1998; renamed in 1995 to "Dolezal Animation"); Take Ten Animation teamed up with Dolezal from 1995–1998
- On Screen Entertainment (1999–2006)
- Roger Holden - www.rogerreadingrainbow.com - Designer of the digital animation photography system used by Centron Films to film the Feature Book segments (1983-1987)
Guest readers and contributors
- Marv Albert
- Jason Alexander (Pet Stories You Don't Have to Walk)
- Maya Angelou (All the Colors of the Race')
- Michael Ansara (The Gift of the Sacred Dog, And Still the Turtle Watched)
- Lucie Arnaz (When Aunt Lena Did the Rhumba)
- Edward Asner (Dinosaur Bob and His Adventures with the Family Lazardo)
- James Avery (Berlioz the Bear)
- Hoyt Axton (Meanwhile Back at the Ranch)
- Julia Barr (Raccoons and Ripe Corn, Deer at the Brook, Come Out, Muskrats)
- Angela Bassett (The Wonderful Towers of Watts)
- Orson Bean (The Runaway Duck)
- Philip Bosco (Desert Giant: The World of the Saguaro Cactus)
- Reizl Bozyk (Mrs. Katz and Tush)
- Wayne Brady (Mr. George Baker)
- Jeff Bridges (The Tin Forest)
- Fran Brill (Dive to the Coral Reefs)
- Matthew Broderick (Owen)
- Ruth Buzzi (Miss Nelson is Back)
- David Canary (Work Song)
- Jose Canseco
- Diahann Carroll (Show Way)
- Dixie Carter (Come a Tide)
- Lacey Chabert (Snowy Day: Stories and Poems)
- Julia Child (Florence and Eric Take the Cake)
- Roy Clark (Barn Dance)
- Kevin Clash (as Elmo)
- Imogene Coca (Imogene's Antlers)
- James Coco (Perfect the Pig)
- Tim Conway (The Secret Shortcut)
- Bill Cosby (Arthur's Eyes)
- Jane Curtin (Duncan and Dolores)
- Tyne Daly (Amazing Grace)
- Keith David (Follow the Drinking Gourd)
- Ossie Davis (Summer)
- Ruby Dee (Simon's Book, Tar Beach, Badger's Parting Gifts)
- Josie de Guzman (Saturday Sancocho)
- Brian Dennehy (Kate Shelley and the Midnight Express)
- Phyllis Diller (Ludlow Laughs)
- Michael Dorn
- Ann Duquesnay (Hip Cat)
- Eliza Dushku (Unique Monique)
- Buddy Ebsen (Steven Kellogg's Paul Bunyan)
- Georgia Engel (Chickens Aren't the Only Ones)
- Hector Elizondo (Brush)
- Fernando Escandon (Hill of Fire)
- Lola Falana (Sophie and Lou)
- Peter Falk (The Robbery at the Diamond Dog Diner)
- Jamie Farr (The Sign Painter's Dream)
- Barbara Feldon (The Life Cycle of the Honeybee)
- Tovah Feldshuh (The Piggy in the Puddle)
- Ron (My Little Island)
- Vincent Gardenia (Louis the Fish, The Adventures of Taxi Dog)
- Richard Gere
- Jack Gilford (The Purple Coat)
- Whoopi Goldberg
- Jane Goodall
- Robert Guillaume (My Shadow)
- Lorne Greene (Ox-Cart Man)
- Ed Harris (Enemy Pie)
- Jo Hayden (Martha Speaks)
- Jim Henson (as Kermit the Frog)
- Gregory Hines (Zin! Zin! Zin! A Violin)
- Anna Holbrook (Regina's Big Mistake)
- Lena Horne (Snowy Day: Stories and Poems)
- Beth Howland (If You Give a Mouse a Cookie)
- Scott Irby-Ranniar (My Life with the Wave)
- Anne Jackson (Stellaluna)
- Victoria Jackson (Tooth-Gnasher Superflash)
- James Earl Jones (Bringing the Rain to Kapiti Plain)
- Raul Julia (Mystery on the Docks)
- Madeline Kahn (Bea and Mrs. Jones)
- Carol Kane (Someplace Else)
- Charles Kimbrough (June 29, 1999)
- Regina King (Max)
- Eartha Kitt (Is This a House for Hermit Crab?)
- Gene Klavan (The Bionic Bunny Show)
- Linda Lavin (Ruth Law Thrills a Nation)
- Robin Leach
- Michael Learned (Appelemando's Dreams)
- Maya Lin
- Viveca Lindfors (Rechenka's Eggs)
- Amy Linker (A Chair for my Mother)
- Keye Luke (The Paper Crane)
- Michele Mariana (Stay Away from the Junkyard!)
- Olga Merediz (Borreguita and the Coyote)
- Andrea McArdle (Lemonade for Sale)
- Bobby McFerrin
- Mark McGwire
- Marilyn Michaels (Gregory the Terrible Eater)
- Stephanie Mills (Bea and Mrs. Jones)
- Helen Mirren (How to Make an Apple Pie and See the World)
- Robert Morse (Sunken Treasure)
- Fred Newman (Mama Don't Allow, Fox on the Job)
- Jerry Orbach (Germs Make Me Sick!)
- Corinne Orr (Aliki's Mummies Made in Egypt)
- Jane Pauley (Humphrey the Lost Whale: A True Story)
- Faith Prince (Nosey Mrs. Rat)
- Freddie Prinze, Jr. (Beegu)
- Keshia Knight Pulliam (The Magic School Bus: Inside the Earth)
- Gilda Radner (The Tortoise and the Hare)
- Phylicia Rashad (Mufaro's Beautiful Daughters)
- Lou Rawls (Ty's One Man Band)
- Alaina Reed (The Milk Makers)
- Lionel Richie
- Jason Robards (Sam the Sea Cow)
- Al Roker (Hail to Mail)
- Zelda Rubinstein (A Three Hat Day)
- Lea Salonga (Silent Lotus)
- Isabel Sanford (The Patchwork Quilt)
- Susan Sarandon (The Shaman's Apprentice: A Tale of the Amazon Rainforest)
- Josh Saviano (Little Nino's Pizzeria)
- John Sebastian
- Pete Seeger (Abiyoyo)
- Martin Short (Animal Cafe)
- Phoebe Snow (The Gift of the Sacred Dog)
- Arnold Stang (Alistair in Outer Space, Alistair's , Archibald Frisby)
- Stomp
- Gilda Radner (The Tortoise and the Hare)
- Run-D.M.C.
- Patrick Stewart (On the Day You Were Born)
- Jerry Stiller (Digging Up Dinosaurs)
- Regina Taylor (Uncle Jed's Barber Shop)
- Lynne Thigpen (The Salamander Room)
- Sada Thompson (Keep the Lights Burning, Abbie)
- Lauren Tom (Liang and the Magic Paintbrush)
- Michelle Trachtenberg (Math Curse)
- Leslie Uggams (Jack, the Seal and the Sea)
- Ben Vereen (Ty's One Man Band)
- Ralph Waite (Rumplestilitskin)
- Eli Wallach (Once There Was a Tree)
- William Windom (Hot-Air Henry)
- Michael Winslow (Space Case)
- Hattie Winston (Galimoto)
- Alfre Woodard (Visiting Day)
Writing and illustrating contest
In 1995, the creators launched the first contest called Reading Rainbow Young Writers and Illustrators Contest. The annual writing and illustrating competition for children grades K through 3 continued until 2009 when it was relaunched as PBS Kids Go! Writers Contest.
References
- ↑ "Reading Rainbow Awards". IMDb.com. Retrieved 16 June 2013.
- ↑ http://idahoptv.org/schedules/listings.cfm?calDate=29&calMonth=5&calYear=2009&TZ=MT&thisChannel=ALL&view=Current&startTime=09:00:00
- ↑ Kozlowski, Michael. "Interview with Levar Burton on the Reading Rainbow iPad App". Good E-Reader. Retrieved 16 June 2013.
- ↑ "Celebrations!". Retrieved 16 June 2013.
- ↑ Burton Talks Drama, Diversity, Respect & 'Reading Rainbow'
- ↑ "Twitter / LeVar Burton: Want y'all to know...". 2009-02-18. Retrieved 2009-02-25.
- ↑ Twitter Announcement of Reading Rainbow 2.0
- ↑ Twitter Announcement of Last Day of Shooting of Reading Rainbow 2.0
- ↑ Lunch with LeVar Burton
- ↑ Just Childrens Books: Reading Rainbow Relaunched as an App
External links
- Reading Rainbow at the Internet Movie Database
- Reading Rainbow at TV.com
- RRKidz Reading Rainbow products website
- Reading Rainbow App for iPad on the Apple App Store
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