Race Gurram

Race Gurram
Directed by	Surender Reddy
Produced by	Nallamalapu Srinivas (Bujji) Dr. Venkateswara Rao
Written by	Vakkantham Vamsi
Starring	Allu Arjun Shruti Haasan Shaam Saloni Aswani Prakash Raj
Music by	S. Thaman
Cinematography	Manoj Paramahamsa
Editing by	Goutham Raju
Studio	Sri Lakshmi Narasimha Productions
Release dates	August 24, 2014 (2014-08-24)
Country	India
Language	Telugu
Budget	45 crore (US$7.2 million)

Race Gurram is an upcoming Telugu family drama film directed by Surender Reddy starring Allu Arjun, Shruti Haasan, Saloni Aswani and Shaam. Nallamalapu Srinivas (Bujji) and Dr. Venkateswara Rao are producing this film under Lakshmi Narasimha production and S. Thaman provided the music.^[1] The cinematography is handled by Manoj Paramahamsa. Vakkantham Vamsi penned the script while Goutham Raju handled the editing department. The film is also the first Telugu movie to feature Auro 11.1 Audio file format, the next-generation three-layer sound technology from Auro Technologies, powered by Barco Sounds.^[2] The Principal photography started on May 13, 2013 in Hyderabad.^[3] The film's talkie part completed on December 24, 2013.^[4]

Cast

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• Allu Arjun
• Shruti Hassan
• Shaam
• Saloni Aswani
• Ravi Kishan as the main antagonist
• Prakash Raj
• Suhasini Maniratnam
• Pavitra Lokesh
• Bramhanandam
• M. S. Narayana
• Raghu Babu
• Kota Srinivasa Rao
• Mukesh Rishi
• Ashish Vidyarthi

Production

Development

The film was launched on 24 October 2012, the day of Vijayadasami, at Ramanaidu Studios in Hyderabad. Chiranjeevi, Allu Aravind, Nallamalupu Srinivas (Bujji), Dr. Venkateswara Rao, D. Ramanaidu, K. Raghavendra Rao, Nagababu, Ali, V. V. Vinayak, Rana Daggubati, Shyam Prasad Reddy, Vakkantham Vamsi graced the event.^[5] D. Ramanaidu did the formal pooja and Chiranjeevi gave the clap. V. V. Vinayak directed the first shot while Shyam Prasad Reddy switched on the Camera. One of the producers, Dr. Venkateshwar Rao said that the Regular shoot would start in December after the Completion of Allu Arjun's Iddarammayilatho.^[6] However, It was declared that the regular shooting would start from May 2, 2013 aiming a Vijaya Dasami Release. Later is said that the movie is set to release in the Mid of Feb 2014.^[7]

Casting

Surender Reddy is directing this film which is produced by Nallamalupu Bujji. This would be the first film for Allu Arjun with Surender Reddy and S. Thaman. Initially Samantha was approached for female lead in it, but later Shruti Haasan was selected as the Heroine, which was confirmed by the actress in her twitter.^[8] This film is said to be a complete youthful action romantic entertainer.^[9] Vijay would provide the fights and thrills in the film.^[6] Surender Reddy roped in Shaam after he worked with him in Kick and Oosaravelli.^[10] Saloni Aswani is going to be seen in the film as the second heroine.^[11] Bhojpuri Superstar Ravi Kishan was roped in as the antagonist thus marking this film his Telugu Debut.^[12] In February 2014, it was reported that Veteran Kannada and Telugu actress Pavitra Lokesh is playing the role of Allu Arjun's Mother in this film.^[13]

Filming

However, due to some delay, the regular shooting started from May 13, 2013 in Hyderabad.^[14] After completing the first schedule in Hyderabad, the team headed to Norway for canning some important scenes including some of the songs, making it a long schedule.^[15] After the completion of the shoot, the unit proceeded to Europe where 2 songs were scheduled to be canned in a period of 8 days ranging from July 1, 2013 after which the regular shoot would continue in Hyderabd.^[16] However, the shooting resumed in Geneva which later continued in Milan.^[17] Later on the unit returned to Hyderabad and Allu Arjun and Shruti Haasan participated in the shooting at Annapurna Studios 7 Acres.^[18] There the song Ek Do Teen Char Paanch Pataka Neeku Naaku was shot under the choreography of Johnny Master.^[19] After the completion of the song shoot, Allu Arjun participated in a fight scene shoot which was choreographed by noted fight masters Ram-Lakshman.^[20]

Later in September, some scenes were canned on Allu Arjun and others at Golconda Fort in Hyderabad.^[21] Later on some fight scenes were canned in and around Hyderabad in which the leads participated.^[22] On the night of October 28, 2013 scenes between Allu Arjun and Shaam were shot at Hell pad Junction in Ramoji Film City at Hyderabad.^[23] In Early November 2013, shooting continued in Ramoji Film City where some comedy scenes were shot.^[24] From November 16, 2013 some action sequences were canned in which Allu Arjun participated.^[25] The shooting continued in Ramoji Film City and the unit shot some more fight sequences at the out skirts of Hyderabad from November 19, 2013.^[26] The shooting continued in Jadcherla where scenes on Allu Arjun, Brahmanandam and Ravi Kishan were shot.^[27] Later some crucial scenes were shot near Charminar area in Hyderabad.^[28] After wrapping up a chase sequence on Allu Arjun and Shruti Haasan there, the unit yet again continued its shooting at Ramoji Film City. By then Surender Reddy revealed that most of the film's shoot ha been wrapped up.^[29]

On December 24, it was announced that the film's talkie part was completed and 2 songs were left to be shot which would start form the new schedule which would commence from January 5, 2014.^[30] On January 5, the new schedule yet again began at Ramoji Film City, Hyderabad where some crucial scenes and an item number will be shot. It was said that the last song's shoot was said to be held from January 20 to 25 with which the Principal photography would come to an end.^[31] Later on January 13, 2014 a song was shot on Allu Arjun and Kaira Dutta in which Thagubothu Ramesh and Srinivas Reddy also participated.^[32] It was said to be the introduction song of Allu Arjun in the film which was composed by Dinesh Master.^[33] A song was planned to be shot on Allu Arjun and Shruti Haasan from February 15.^[34]Race Gurram is made on a budget of 45 crore (US$7.2 million) highest for Allu Arjun as a solo hero.

Soundtrack

S. Thaman composed the Music and Background Score for this film which marks his first collaboration with Allu Arjun and second collaboration with Surender Reddy. In August 2013, the songs were praised by Allu Arjun which he termed as "original" in contrary to the criticism that Thaman always copies the Tunes from his old films.^[35] In November 2013, Thaman tweeted that all the songs are composed and the Audio can be launched at any time.^[36] In January 2014, Lahari Music bagged the Audio rights for an amount of 5.4 million.^[37]

Marketing

The film's first look released on December 7, 2013.^[38] The teaser was released on the same day at 10:00 AM in the Morning on the occasion of Surender Reddy's birthday in YouTube.^[39] The Teaser was of 30 seconds in which Arjun runs in a Black shirt and Black Trousers with Black Goggles with the Background Music notching the word Buchodu (Bogeyman) with Ravi Kishan's eyes highlighted twice. The teaser received positive response from fans of Arjun as well as common audience.^[40]

Release

Initially, the film was planned as a Vijayadashami release viz. October 13, 2013.^[41] However it was later shifted to January 2014 as a Sankranti special along with Mahesh Babu's 1 - Nenokkadine.^[42] In the end of November 2013, it was confirmed that the film would be using the Auro 11.1 Audio file format by Barco Sounds thus making it the first Telugu movie to adopt this next-generation three-layer sound technology from Auro Technologies, powered by Barco Sounds which was succeeded by Mahesh Babu's 1 - Nenokkadine.^[43] But in early December 2013, it was confirmed that the film's release postponed again thus exiting the Sankranti race.^[44] Then it was declared that it would hit the screens in February 2014.^[45] In the end of December 2013, Reports emerged that the film postponed yet again from February and was slated as a Summer Release.^[46] In the end of January 2014, it was reported that the film would release worldwide on April 4, 2014.^[47]

References