Quartier DIX30

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Quartier DIX30

The Quartier DIX30 tower, illuminated at night.
Location 9370 Leduc Boulevard
Brossard, Quebec, Canada
Opening date September 14, 2006 (Phase I)
Developer Devimco Real Estate Development Firm
Management RioCan Real Estate Investment Trust[1]
Owner

No. of stores and services 500 (When fully completed)
No. of anchor tenants +-10
Parking Outdoor & underground parking lots
Website http://www.quartierdix30.com/en/

Quartier DIX30 is a commercial lifestyle centre located in Brossard, Quebec. It is considered Canada's first lifestyle centre and occupies an area of 2,746,063 sq ft (255,117.6 m2) [3] in the L section of Brossard. Quartier DIX30 was designed to emulate an urban or downtown shopping experience with boutiques[4] and to meet the needs of suburban dwellers living on the South Shore of Montreal. Its name (English: TEN30 District) refers to its location: at the west corner of the intersection between Autoroute 10 and Autoroute 30.

Project

The ALT Hotel at Quartier Dix30.

According to a RioCan press release, "Quartier DIX30 was originally planned in three phases. [...] Phase III goes beyond the initial agreement and comprises approximately 36 acres (15 ha) of adjacent land."[1]

Phase I (September 2006)

Following a press conference on September 14, 2006, the 150-million Canadian dollar phase I of Quartier DIX30 was opened to the public by the developer (Devimco Real Estate Development Firm|Devimco) and the majority owner (RioCan).[5] This initial phase included the opening of 400,000 square feet (40,000 m2) of retail space and of a total of 78 boutiques and restaurants including, among many other national retailers:[1]

Phase II (April 2007)

Another 40 retailers were opened like major foreign fashion boutiques (H&M, American Eagle Outfitters, Nine West, Urban Behavior and Running Room (opened April 4, 2007), electronic stores (Maison Sony and Centre Hi-Fi) and restaurant franchises (Subway and Quiznos Sub).[1] Furthermore, free underground parking was opened with access ramps along des Lumières Avenue.

Shops in Quartier Dix30.

(Autumn 2007)

The Germain Group built a boutique-hotel: ALT Hotel, a cheap-chic concept designed by LEMAYMICHAUD Architecture Design that "offers the qualities sought by a growing range of consumers who want affordable accommodation without compromising on design and comfort."[6] The hotel was built alongside the brand new entertainment complex which includes a 900-seat live theatre and concert hall, spa and gym.[1]

Furthermore, a Bureau en Gros supplies store, a Safari Pet Centre (the largest in Quebec), a Canadian Tire retailer, a RONA hardware and home improvement store and a large Wal-Mart store have been built on lots in the vicinity of the hotel.[1]

Phase III (Winter 2009)

This new phase will consist of 200 shops and restaurants and is under construction. The new shops will be built in between Bell Sport Complex and Cineplex Odeon, these are the stores confirmed.

  • Boni-Soir (Now Open)
  • Caisse Populaire Desjardins de Brossard (Now Open)
  • SAIL Baron (Now Open)
  • Shell (Now Open)
  • Scores (restaurant) (Now Open)
  • Tim Hortons (Now Open)
  • Subway (Now Open)
  • Avril Health Food (Now Open)
  • Oberson Sports (Now Open)
  • Clément (Now Open)
  • Porto Vino (Now Open)
  • CAA-Québec (Now Open)
  • Five Guys Burger & Fries (Now Open)
  • Chows Wok - Chinese Restaurant (Now Open)
  • Joe Fresh (Now Open)
  • Best Buy (Now Open)
  • Marché Adonis (Now Open)
  • Germain Larivière (Now Open)
  • Broadway Cheesecake (Early 2012)
  • Sac-Wich (Early 2012)
  • Bank Of Montreal
  • Point Zero
  • Tony Pappas

(Summer 2013)

In a recent publications, it is revealed that La Maison Ogilvy, the high-end department store, is opening a new store at the Quartier Dix30, as well as Holt Renfrew's new off-price retail store hr2. The arrival coincides with an opening of 100 additional fashion brands (including Lacoste, Michael Kors, Pandora, Peak Performance, Zara, Jack & Jones, Vero Moda, Miss Sixty, Point Zéro, Victoria's Secret, Crate & Barrel, Urban Behavior, Tigers of Sweden, Yves Rocher, Only or Birks and Tony Pappas [7]), several other stores (Fido, Clarks, Archambault, Pottery Barn, Williams-Sonoma, Apple Store, and Taylor), restaurants (Jugo Juice), PF Chang's (restaurant) bars as well as banks (National Bank and Royal Bank of Canada), a new live theatre, office towers, a hotel, a medical clinic, a toy superstore, as well as a spacious heated underground parking lot that will feature 2,000 free spaces. Future development will cover 720 000 sq.ft and include a surfing centre and skatepark.

Medical clinic

A private medical clinic, possibly associated with the Fonds d'investissement de placement immobilier BB of the Bombardier and Beaudoin families, is expected to open in 2012.[8]

Main Anchors

Bell Sports Complex

The Montreal Canadiens and the City of Brossard partnered in building the Bell Sports Complex, a 30-million Canadian dollar recreational facility that features two NHL-sized rinks with a capacity of 800 seats, as well as dressing rooms, an indoor soccer field (built to FIFA specifications) and a fitness centre. It is open to the general public and was built adjacent to the Quartier DIX30 shopping complex.[9] It primarily serves as the practice facility for the Canadiens, but is also the home of other sports-related groups, such as Foot-Total, a soccer academy. The center is now named Complexe Sportif Bell (Bell Sports Complex).

Criticisms

In an interview with Josée Blanchette of Le Devoir conducted during his first visit to Dix-30, Montreal municipal councillor Luc Ferrandez called Dix-30 "one-dimensional". [10]

See also

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 "RioCan Real Estate Investment Trust Announces Closing of Phase I of Quartier DIX30" (Press release). RioCan Real Estate Investment Trust. 2006-11-09. Retrieved 2007-04-14. 
  2. ↑ "RioCan Real Estate Investment Trust Announces New Partner at Quartier DIX30". Marketwire. 2008-21-21. pp. B.1.BRE. Retrieved 2009-05-13. 
  3. ↑ Lamey, Mary (2006-11-15). "Retail complex includes canal". The Gazette (Montreal). pp. B.1.BRE. Retrieved 2007-04-08. 
  4. ↑ "Quartier DIX30: Home: A new style of living: yours". Archived from the original on 2007-05-16. Retrieved 2007-04-08. 
  5. ↑ "Press Conference QUARTIER DIX30". Canada NewsWire. 2006-09-13. p. 1. 
  6. ↑ "Cheap-chic accommodation: GROUPE GERMAIN LAUNCHES ALT, A BRAND NEW HOTEL CONCEPT" (PDF) (Press release). Groupe Germain. 2007-01-30. Retrieved 2007-04-14. 
  7. ↑ http://www.idstudio3d.com/images-exterieurs.php?id=4&img=../_datastore/files/images/exterieur/Ext_Dix30phaseIII_01.jpg
  8. ↑ Rivard, Yves (January 20, 2011). "On pourra bientôt se faire soigner au Quartier DIX30". Rive-Sud Express.ca (in French) (Boucherville). p. 17. 
  9. ↑ Hickey, Pat (2007-05-10). "Habs plan practice rinks in Brossard". The Gazette (Montreal). p. 37. Retrieved 2007-05-10. 
  10. ↑ Blanchette, Josée (May 3, 2013). "Jouer dans le trafic: Ferrandez au Dix30". Le Devoir (in French). p. B 10. Retrieved May 6, 2013. 

External links

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Coordinates: 45°26′35″N 73°26′09″W / 45.443031°N 73.43575°W / 45.443031; -73.43575

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