Privalia
 | |
| Type | Private |
|---|---|
| Industry | E-commerce |
| Founded | 2006 |
| Headquarters |
Llull, 113-119 08005 Barcelona, Spain |
| Key people |
Co-founders and joint chief executives: Lucas Carné José Manuel Villanueva |
| Products | Designer brands' clothes, shoes, accessories, beauty, and consumer electronics. |
| Revenue | €168.4 million (2010) |
| Employees | 940+ |
| Website | privalia.com |
Privalia is the trading name for Privalia Venta Directa, SA, an online private-sales club, with operations across Spain, Italy, Germany, Brazil and Mexico. Privalia, which holds the leading market share in all these markets,[1] organizes short, single-brand campaigns (lasting between 3 and 5 days) to which registered members are invited to shop via an email message.
Companies have an easy and profitable way of selling the remaining items in their product lines, and club members obtain leading brand-name products with significantly lower prices than what they would find in stores.
Privalia is headquartered in the 22@ innovation district of Barcelona (Spain), and has subsidiaries in Milan (Italy), Frankfurt am Main (Germany), São Paulo (Brazil) and Mexico City. It employs over 660 people and has over 6m registered members worldwide. About 51 per cent of Privalia's sales come outside of Spain, with Brazil coming as the main international market.
On October 2010, Privalia completed a €70m ($90m) financing round,[2] whereby venture capital firms General Atlantic and Index Ventures joined earlier shareholders Highland Capital Partners, Nauta Capital, and Caixa Capital Risc.
On March 2011, Privalia announced the purchase of German e-tailer Dress for Less for an undisclosed sum,[3] ranging between €150m and €200m. Part of the deal as financed through a €88m financing round, the sixth in the company's history.
See also
- Private sales
- Gilt Groupe
- ASOS.com