Primedia Broadcasting

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Primedia Broadcasting
Type Private
Industry Broadcasting, Advertising
Founded Johannesburg (1994)[1]
Founder(s) The Kirsh Consortium
Headquarters Sandton, Johannesburg, South Africa
Key people Dan Moyane (Executive Chairman)
Paul Nkuna (Non Executive Chairman)
William Kirsch (Non Executive Vice-Chairman)
Terry Volkwyn (CEO)
Funke Ighodaro (CFO)
Owner(s) Private
Website http://www.primedia.co.za

Primedia is a South African media group, headquartered in Sandton, Johannesburg. It currently operates more than 50 brands in broadcasting, advertising, marketing, promotions, sport, entertainment and digital media.

History

Primedia was established in 1994 and its listing on the JSE Securities Exchange was completed in April 1995. Primedia remained listed on the JSE until 1 October 2007 when its listing was terminated following a successful private equity transaction (scheme of arrangements).

Primedia is now privately owned by a group of investors comprising Mineworkers Investment Company (a black economic empowerment company), The Kirsh Consortium (existing founders of the company), management and Brait SA. The group comprises businesses that principally cover the advertising and content sectors of the media industry.

Primedia's advertising businesses are located principally in South Africa. This includes radio broadcasting, outdoor advertising, commuter and other out of home media opportunities, and spans both the traditional and non-traditional media sectors.

The group's content businesses comprise filmed entertainment consisting of cinema exhibition, film distribution, home entertainment; and electronic games. The group is also engaged in new growing sectors of the digital industry through its recently formed Primedia Digital division which incorporates Primedia's internet, mobile and other content based businesses.[citation needed]

Subsidiaries

Broadcasting

567 Cape Talk
Main article: Cape Talk

567 CapeTalk is a commercial AM radio station based in Cape Town, South Africa, broadcasting on AM/MW 567 to Cape Town. The station is also webcast via its website. It was established in 1997.

Talk Radio 702
Main article: Radio 702

Radio 702, currently known as Talk Radio 702, is a commercial FM radio station based in Johannesburg, South Africa, broadcasting on FM 92.7 and FM 106 to the greater Gauteng province. The station is also webcast via its website.

94.5 Kfm
Main article: 94.5 Kfm

K-FM is a radio station based in Cape Town, South Africa.

Crimeline

Crimeline is an independent Initiative started by Primedia aimed at helping South African authorities fight crime through anonymous tip-offs.

Eyewitness News

Eyewitness News is Primedia Broadcasting’s news brand.

PrimeTalent

PrimeTalent is a talent management company aimed at providing a range of professional services to Primedia Broadcasting’s on air talent.

Lead SA

Lead SA is a Primedia Broadcasting initiative, supported by Independent Newspapers to promote active citizenship. Lead SA's focus areas include education, road safety and the environment.

94.7 Highveld Stereo
Main article: 94.7 Highveld Stereo

94.7 Highveld Stereo is a radio station that broadcasts on the 94.7FM frequency from Johannesburg, Gauteng, South Africa.

Advertising, Marketing & Promotions

Brandyourcar.com

Brandyourcar.com is a website for people who want to sell their car.

Cinemark

Cinemark, the advertising company who represents Ster Kinekor and selected independent cinemas, provides advertising for both on screen and in the foyers.

ComutaNet

ComutaNet offers advertising that ranges from the interior and exterior of buses, taxis and trains to station platforms, taxi rank promotions and trailer advertising, as well as radio and TV offerings.

Mamba Media

Mamba Media is based in South Africa, specialising in the creation of alternate content development for both the corporate and entertainment industries.

PrimallMedia

PrimallMedia is South Africa's mall advertising company, delivering a range of interactive static media options.

Primedia Business Solutions

Primedia Business Solutions is a standalone division within the Primedia group.

Out of Home

Primedia Out Of Home comprises three businesses:

  • Primedia Outdoor specializes in billboard advertising. The business has presence in Botswana, Namibia, Zambia, Mozambique, Lesotho and Swaziland.
  • Primedia Instore specializes in on-shelf advertising in retailers, wholesalers and liquor stores.
  • Primedia F2F specializes in interactive, activation and promotion communication services and as well distribution of FMCG products from the wholesalers to the bottom end retailers (rural and township stores) reaching over 10000 national retailers.
Primedia @ Home

Primedia@Home is in the field of junk mail.

Primedia Campus Media

Primedia Campus Media’s media platforms include Campus TV, Indoor and Outdoor Advertising, as well as Interactive Promotional Campaigns. Campus Media is a specialist media owner with a national network, including offices in JHB, Cape Town and Durban.

Primedia Face2Face

Primedia Face 2 Face provides marketers with a unique opportunity to bridge the gap between above- and below-the-line conventional media by providing the necessary mix of numeric distribution and face-to-face communication directly to the Bottom of the Pyramid market.

Primedia Instore
Primedia Lifestyle

Primedia Lifestyle takes care of advertising, marketing and promotion of shopping malls

Primedia Outdoor

Primedia Outdoor is the largest, wholly owned South African outdoor media specialist and provides national outdoor advertising via a number of different media platforms in the suburban environment as well as a number of media formats that reach traditional “Township” markets.

Primedia Unlimited

Primedia Unlimited is the creative media hub of the Primedia group in the out of home arena through 10 different companies:

  • Primestars
  • Wideopen Platform
  • MallActive
  • IconMedia
  • X/Procure
  • Targeted Lifestyle Communication
  • Mamba Media
  • Primedia Lifestyle
  • Brandyourcar.com
  • Golf Unlimited
  • XP Digital
Primestars
Targeted Lifestyle Communication

The Letter Corporation (TLC) introduced the concept of washroom marketing in South Africa in 1996, and has since become one of the biggest in this media region. TLC also operates out of the middle east and has established itself in the following malls:

Standard Bank - Sandton City Building Wrap
Wideopen Platform

Wideopen Platform specializes in outdoor advertising for the South African market.Wideopen’s products utilise existing urban structures in order to host outdoor advertising, such as building wraps. Clients include Dubai based airline, Emirates, as well as Standard Bank, MTN and Mercedes Benz.

X/Procure

X/procure is an electronic procurement and advertising platform, which enables more than 50% of South African pharmacies to purchase scheduled and OTC pharmaceutical, surgical and front shop requirements directly from wholesalers and distributors. The X/procure system also facilitates electronic advertising directly to the pharmacist, allowing advertisers the unique opportunity to present and promote their products at the time the buying decision is made.

Entertainment

Sterkinekor Theatres

Ster-Kinekor Theatres is the filmed and digital entertainment division of Primedia and the largest cinema exhibitor in South Africa with 33 Junction value cinemas and 15 Classic cinemas nationwide - a total of over 400 screens and 60 000 seats.

Sterkinekor Entertainment

Sterkinekor Entertainment partners with international film and game companies to manage, market and distribute motion pictures, electronic games, gaming software and hardware.

Sterkinekor Distribution

The Ster-Kinekor Distribution ("SKD") division is responsible for representing, acquiring, marketing and distributing theatrical film content, from Studios, Independents and Local Producers. The Ster-Kinekor Distribution division represents two major Hollywood Studios, Sony Pictures Releasing International (previously Columbia Tri-Star) and Walt Disney Studios Motion Pictures International (previously Buena Vista International). SKD also acquires Independent product from various Producers/Sales Agents at film markets such as Cannes and the American Film Market. SKD distributes product for theatrical exhibition to all exhibitors nationally. SKD also sells its Independently-acquired product to all TV broadcasters – both pay and free.

Sterkinekor Games

The division responsible for the management, marketing and distribution of electronic gaming software and hardware such as PlayStation, Xbox and Nintendo Wii.

Sterkinekor Moviestop

Moviestop is a relatively new division of Ster Kinekor Entertainment. It provides movie and game rental and sales, within Engen convenience stores throughout South Africa.

Sport, Advertising, Sponsorships & Promotions

Pimedia Sport

Primedia Sport is a holding company for five subsidiary brands active in the sports marketing and entertainment arena.

MEGAPRO Marketing

MEGAPRO Marketing is the appointed commercial agent for key sporting bodies in South Africa, including SA Rugby, provincial rugby and cricket unions and the South African Football Association and provides access to sporting audiences as well as sponsorship and advertising.

Signet Licensing

Kaizer Chiefs, SA Rugby, various Super 14 franchises, major provincial rugby unions and Orlando Pirates are just some of the licensing activities Signet Licensing manages and represents.

Warwick Hospitality & Events

Warwick provides hospitality and event services for major sporting events, nationally and abroad.

Megaview

Provides LED display systems for sporting and entertainment events.

Matchworld

Matchworld offers sports sponsorship consulting, leveraging, brand activation, public relations and eventing services.

Prime Rights

Digital

Pimedia Online

Primedia Online publishes iafrica.com, a portal and web brand with one of the largest, loyalist user bases in the country as well as the Rugby365, a niche rugby website with South African and UK editions.

Primedia Education

Primedia Education works with major universities in South Africa providing DVD training for teachers and also assists students.

eXactmobile

eXactmobile delivers mobile content and has a number of corporate clients for mobile interactive services.

Prezence / Entertainment Africa

Prezence is a new media agency which produces a range of service and products from strategic planning and conceptualisation, to design and development.

Spectrum

Spectrum is a digital media solutions provider specialising in the distribution and exhibition of digital media content into multiple environments.

Voltbet

Voltbet is a sports betting platform based in South Africa.

Links to Mining, Banking and Oil Interests

Although once a public company Primedia is today owned by Mineworkers Investment Company, a self described "black empowerment company", led my a Board of Directors closely linked to BP South Africa.[2]

Primedia's other two private owners include Brait SA, South Africa's largest private equity company,[3] and the Kirsh Consortium.[4]

References

  1. ↑ "Primedia Website". Primedia. Retrieved 2010-10-12. 
  2. ↑ Mineworkers Investment Company Executive Directors Profile
  3. ↑ Bloomberg Brait to Raise 6 Billion Rand, Buy Pepkor, Premier Stakes, March 2, 2011
  4. ↑ The Primedia Company Profile
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