Prasoon Pandey
Prasoon Pandey, born 1961, is a renowned Indian director of advertising films. Advertising Age listed him among the Top 100 advertising film directors of the world. Gunn Report ranked him at No. 24 in a list of the best and most awarded ad film directors in 2001. His One Black Coffee ad for Ericsson was the first Indian commercial to win at Cannes.[citation needed]
Having finished his studies at National Institute of Design he worked as agency creative director at advertising agency Lintas before turning spot director after a client had asked him to direct a particular film himself.
Prasoon Pandey is currently the director of his own production house venture, Corcoise Films, in Mumbai. His brother Piyush Pandey is an equally famous Indian advertising personality.