Pragma Group

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Pragma Group
Type Private
Industry Conglomerate
Headquarters Lebanon, Dubai, United Arab Emirates
Key people Joe Tabet
(Chairman)
Services Venture Capital, Technology & Telecommunications, Hospitality, Entertainment,Health
Revenue Increase US$ 650 million(2011)[1]
Employees 400 (2011)[1]
Website www.pragma-group.com

Pragma Group is a Lebanon based holding company, with interest and experience in diverse businesses, including technology and telecommunications, marketing, hospitality, entertainment and venture capital.[2]

Founded in 2003, the company also has an operational branch in Dubai, UAE.[1]

The Group currently is looking to expand internationally through franchise agreements with successful International lifestyle brands.[3]

History

Pragma Group was launched in 2003 by a group of professionals,[1] and with Joseph Tabet as the Chairman and Chief Executive Officer of the Group.[4]

The core of Pragma’s business model is to blend business and management skill, along with strong investment to nurture the growth and development of new, potential ventures that showcase promise.

Since its inception, the Lebanon headquartered holding Group, has managed to launch several International concepts[5] in the Middle East, as well as develop myriad start-ups in the Lifestyle and Technology arena. Working with International partners such as Lina’s Cafe and Roberto Cavalli, the Group has managed to expand while creating a structured foundation of a family of companies.

The company has rapidly grown since launching its business. With a turnover of over USD 650 million per annum,[1] the Group today consists of brands ranging from the home grown to the globally well-known, including Cavalli Club, Restaurant & Lounge, The400 Nightclub, Cirque Du Soir, Epicure Catering, The Health Factory, and the Bo House Cafe.

Products and Services

Pragma Group’s core focus is venture capital practice - financing, launching and managing Small and Medium Enterprises. The Group is currently pursuing regional and international expansion drive, by building partnerships with well-known and successful brands.[6]

Pluto Derinton Games FZCO

In 2003, Pragma Group took PLUTO DERINTON GAMES FZCO, a young, gaming start-up, under its wings and transformed it into the leading distributor and marketer of digital gaming software and related products in the Middle East and North Africa.[7] Today Pluto DG is the singular distribution partner for Microsoft XBOX360 gaming console in the Middle East and representing leading games publishers like Konami, THQ & Ubisoft.[8]

LS2 & Derinton International

After the Group’s success with Pluto DG, the team expanded their support to another IT start-up - Lateral Systems (LS2),[9] a technology integrator and solutions provider with a portfolio of products, services, and solutions for information systems, infrastructure technology, system management and storage; and Derinton International, a re-export hub for GSM products based in Dubai and covering mainly the Levant, Central Africa and Near East regions.[10]

Le Talleyrand

Next, the Group branched into lifestyle. The Chairman & CEO, Joe Tabet teamed up with veterans in the culinary industry, to launch Le Talleyrand, in May 2005, a French cuisine restaurant, in Beirut, Lebanon.[11]

Epicure Catering & The400 Nightclub

In 2005 the Group also added a local catering service and an international nightclub to its growing legion of International brands. Expanding the Group’s lifestyle vertical were Epicure Catering,[12] one of the leading corporate and event caterers in Dubai and The400 Nightclub, Dubai’s premier nightclub for the social elite.[1]

Health Factory

Pragma Group took the lifestyle concept a step further with the launch of Health Factory in 2007. A health and nutrition concept, that aims to empower people in the UAE through nutritious meal programs and transformational life coaching.[13]

Cavalli Club & Cavalli Caffé

In 2009, Pragma Group in collaboration with International fashion designer, Roberto Cavalli, launched a new lifestyle club concept in Dubai. Cavalli Club Dubai opened to the media and the public, on 7 May at the Fairmont Hotel, located on Sheikh Zayed Road.[14] This first step took Pragma Group from a Middle Eastern company to an International entity.

In 2010, Roberto Cavalli Group announced their partnership with Pragma Group in developing and launching the Cavalli Club and Cavalli Cafe Brands worldwide.[15]

Bo House

In November 2010, the Group continued with its lifestyle expansion with the launch of a bohemian styled new age restaurant, Bo House cafe at Jumeirah Beach Residence (JBR) Walk, a waterfront community located in Dubai Marina.[16]

Cirque Le Soir Dubai

After the success of Cavalli Club and The400 Nightclub, and keeping in line with its International expansion plans, the Group launched an innovative new concept onto Dubai’s nightlife entertainment scene. Launched November 15, Cirque Du Soir, the famous nightclub from London, aims to deliver an extraordinary clubbing experience.[17]

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 "Pragma Group". 
  2. ↑ "Roberto Cavalli to open the first Cavalli Club in Dubai". AMEinfo.com. 22 July 2008. 
  3. ↑ "Pragma Firma Management". catererglobal.com. 
  4. ↑ "Paving the way for a new Palladium". Arabian Business. 18 August 2010. 
  5. ↑ "Pragma Group forges ahead with global expansion as it launches latest lifestyle concept". AMEInfo.com. 19 October 2011. 
  6. ↑ "Flavio Briatore’s Billionaire brand comes to Palladium". The National. 11 November 2010. 
  7. ↑ "Pluto set for UAE launch of Disney.Pixar’s Cars 2 video game". AMEInfo.com. 20 June 2011. 
  8. ↑ "Pluto Games 11 stand set to rock with fun for all the family". Dubai City Info. 
  9. ↑ "LS2 completes SAP implementation for a large group of companies". LS2Corp. 14 December 2008. 
  10. ↑ "LS2 Corporation and Derinton International join hands to form LS2Derinton LLC". AMEInfo. 27 January 2008. 
  11. ↑ "Paving the way for a new Palladium". Digital Production ME. 9 August 2010. 
  12. ↑ "Enjoy Iftar with Epicure Catering services". Dubai City Info. 14 June 2011. 
  13. ↑ "Health Factory and Fitness First launch health initiative over Ramadan". AMEInfo. 12 August 2010. 
  14. ↑ "Roberto Cavalli unveils his Cavalli club in Dubai". Dubib.com. 2 May 2009. 
  15. ↑ "Roberto Cavalli Group and Pragma Group announce the signing of new license agreement". Dubib.com. 20 December 2010. 
  16. ↑ "When the crowds say bo". Hotelier Middle East. 22 June 2011. 
  17. ↑ "Cirque du Soir opens in Dubai". Ahlan Live. 30 October 2011. 

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