PowerBar

From Wikipedia, the free encyclopedia

PowerBar is an American maker of energy bars and other related products (particularly sports drinks, gel-based foodstuffs for distance athletes, and the Pria bars targeted at women.

The PowerBar company was founded by Brian Maxwell, a Canadian athlete and entrepreneur and Mike McCollum, in his kitchen with Maxwell's girlfriend, Jennifer Biddulph, a nutritionist who later became his wife. They used $55,000 in cash to launch the company in 1986 in Berkeley, California. This was the first "energy bar" for use by endurance athletes, such as ultra marathoners, jiu jitsu practitioners and cyclists, while competing. He eventually acquired a headquarters building in downtown Berkeley.

The company eventually earned $150 million in sales before being purchased by Nestlé in 2000 for $375 million.

In February 2007, PowerBar moved its headquarters from Berkeley, CA to the Nestlé headquarters in Glendale, CA. With the move came the hiring of an entirely new marketing team.

External links

PowerBar USA and Global website
PowerBar founder collapses from the San Francisco Chronicle, March 20, 2004
Mike McCollum Board Member

Nestlé

Brands

Appliances	BabyNes Dolce Gusto Nespresso

Baby nutrition	BabyNes Cerelac Gerber Nido

Baking	Libby's Pumpkin Toll House

Bottled water	Aquapod Arrowhead Contrex Deer Park Ice Mountain Ozarka Panna Perrier Poland Spring Pure Life San Pellegrino Vittel Zephyrhills

Cereals	Chocapic Cookie Crisp¹ Golden Grahams¹ Golden Nuggets Lion Cereal Milo Cereal Nesquik (cereal)⁷ Nesquik Duo Cereal⁷ Nesquik CioccoMilk⁷ Shreddies⁸

Chocolate and desserts	100 Grand Bar Abuelita Aero Aero Biscuits After Eight Baby Ruth Bertie Beetle Big Turk Bit-O-Honey Breakaway Butterfinger Caramac Carlos V Chico babies Chokito Chunky Coffee Crisp Crisp Crunch Goobers Jelly Tots Kit Kat³ Lion Bar Mackintosh's Toffee Matchmakers Menier Chocolate Milkybar Milo (chocolate bar) Mirage Munchies NestEgg Nestlè Fav*rites Nestlé Milk Chocolate Oh Henry!⁴ Peppermint Crisp Perugina Quality Street Raisinets Rolo³ Rowntree's Rowntree's Fruit Gums Rowntree's Fruit Pastilles Sin Parar Smarties⁵ Sno-Caps Spree Svitoch Toffee Crisp Violet Crumble Walnut Whip White Knight The Willy Wonka Candy Company Yorkie

Coffee and beverages	Abuelita BabyNes Boost Carnation Caro Coffee-Mate Dolce Gusto Juicy Juice Klim La Lechera Milo Nescafé Nespresso Nesquik (mix) Nesquik Ready-To-Drink Nestea Ovaltine⁶ Sjora Sweet Leaf

Health and nutrition	Boost Jenny Craig Nutrament Pamlab PowerBar

Ice cream	D'Onofrio Dreyer's/Edy's Drumstick Eskimo Pie Frosty Paws Häagen-Dazs² Hjem-IS Ice Screamers Maxibon Mövenpick Parlour

Prepared food	Buitoni California Pizza Kitchen DiGiorno Herta Hot Pockets Lean Cuisine Lean Pockets Maggi noodles Stouffer's Thomy Tombstone Uncle Tobys Yinlu Foods

Nesquik	Nesquik Powder Nesquik Cereal⁷ Nesquik Duo Cereal⁷ Nesquik CioccoMilk⁷ Nesquik (beverage)

Milo	Milo granules Milo Chocolate Bar Milo Cereal

Petcare	Alpo Bakers Complete Beggin' Strips Beneful Bonio Dog Chow Fancy Feast Felix Friskies Frosty Paws ONE Tender Vittles Winalot

Former	Alcon Powwow Water Wonder Ball

Divisions

Joint ventures

Other Assets

Hsu Fu Chi (60%)
L'Oréal (30.3%)
Osem (51%)
Yinlu Foods (60%)

People

Other

¹ Currently manufactured by General Mills in the United States. Produced by Cereal Partners under the Nestlé brand elsewhere.
² Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license.
³ U.S. production rights owned by The Hershey Company.
⁴ Canadian production rights owned by The Hershey Company.
⁵ U.S. rights and production owned by Smarties Candy Company, with a different product.
⁶ U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods.
⁷ Produced by Cereal Partners, branded as Nestlè.
⁸ Produced by Cereal Partners, and Branded Nestlé in The United Kingdom, and Ireland. Produced by Post Foods, elsewhere.

Category
Commons

v t e Energy bar brands

Refuel Bar Balance Bar CalorieMate Clif Bar HOOAH! Bar Lärabar LUNA Bar Odwalla Bar PowerBar Tiger's Milk ZonePerfect

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