Popchips

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Original flavor Popchips

Popchips is a brand of processed potato and corn products marketed as similar to potato chips. They are manufactured by processing potato starch at high pressure and temperature, in a process similar to that used for puffed rice cakes.[1]

Ingredients

Unlike other potato chips, Popchips are made with no preservatives. Popchips are not made with any artificial colors or sweeteners to make the tips of your fingers bright orange or greasy.[2]

  • Barbecue Popchips ingredients in order of percent of product: potato ingredients (potato flakes, potato starch), sunflower, safflower, and/or canola oil, seasoning (sugar, whey, salt, onion and garlic powder, torula yeast, brown sugar, tomato powder, yeast, spices, natural flavors, natural smoke flavor, citric acid, paprika) rice flour.

Contains:Milk[3]

Keith Belling

Keith Belling is a co-founder and CEO of Popchips. Keith came up the brand Popchips from being embarrassed to eat a bag of fried potato chips in public. Belling would find himself hiding his chips underneath his sandwich at the deli so no one would see what he was eating. As a "serial entrepreneur", Belling wanted to create a chip that was delicious and healthy at the same time. From there he teamed up with his now co-worker, Pat Turpin, and created a delicious new popped chip.[4]

Patrick Turpin

Mr. Patrick Turpin is co-founded popchips, inc., and serves as its President. Mr. Turpin served as a Vice President of Listing Exchange at USBX, Inc. He served as Chief Operating Officer, Managing Director and Head of Food and Beverage Practice at USBX Advisory Services LLC. He joined USBX from ALLBUSINESS.com in San Francisco where he served as Vice President of E-Commerce. He served as the Chief Executive Officer of Sonora Mills, Inc. He served as a Vice President of Costco Wholesale Corp. He has over 15 years of food industry experience. As an Executive with Costco, he ran its vertically integrated, private label food packaging plants and launched and managed several highly successful new business ventures. Prior to his role at Costco, he was an M&A banker at Donaldson Lufkin & Jenrette (DLJ). As the co-founder with Keith Belling they started the company Popchips.

Press

Since the company began in 2007, Popchips have been recognized by the following:[5]

and many more.

Recognition

The company was rated by Forbes as among America's top 20 most promising companies in 2011.[6] Forbes also reported that investors in the company included Ashton Kutcher, David Ortiz, Jillian Michaels, Katy Perry and Sean Combs.[7]

Celebrities

Ashton Kutcher was the first Celebrity to endorse the company, with 13 million followers on Twitter, Kutcher boosted the publicity of Popchips.[8] Ashton Kutcher wrote his first check to Popchips inc. in 2010.[9] In 2012, Popchips also gained another celebrity endorser. Katy Perry joined forces with Popchips as their creative partner. Since 2012, Katy Perry has come out with numerous ads and even her own flavor of Popchips, Katy's Kettle Corn.[10]

Awards

Since 2007, Popchips has won the following awards:[11]

Distribution

Popchips provides its snack through a network of retail stores including Target, Safeway, and Walgreens[12] in the United States, Canada, and also online. The company was founded by Keith Belling in 2007 in San Francisco, California.[13]

Products

Popchips are produced in a number of flavors in addition to the original flavor:
Popchips

Potato

  • Sour Cream & Onion
  • Cheddar
  • Barbeque
  • Sea Salt & Vinegar
  • Sweet Potato
  • Parmesan & Garlic
  • Jalapeño
  • Salt & Pepper
  • Chile Lime
  • Thai Sweet Chili

Tortilla

  • Nacho Cheese
  • Ranch
  • Chili Limon
  • Salsa

Corn

  • Katy's Kettle Corn

Nutritional Information

  • A share size bag of potato popchips (3 oz.) contain 120 calories per serving size (1 oz.).[14]
  • A share size bag of tortilla popchips (3.5 oz.) contain 120 calories per serving size (1 oz.).[15]
  • A share size bag of Katy's Kettle Corn popchips (3.5 oz.) contain 130 calories per serving size (1 oz.).[16]

Pricing

Pricing on Popchips varies depending on what type (potato, tortilla, and kettle corn). 24 bag single serving size (.8 oz) of potato popchips = $21.99[17] 12 bag share serving size (3 oz) of potato popchips = $28.45[17] 24 bag single serving size (1 oz) of tortilla popchips = $20.15[18] 12 bad share serving size (3.5 oz) of tortilla popchips = $25.12[18] 24 bag single serving size (1 oz) of kettle corn popchips = $20.15[19] 12 bag share serving size (3.5 oz) of kettle corn popchips = $22.69[19]

References

  1. ↑ http://www.seriouseats.com/2012/08/pop-chips-how-are-they-made-snacks-lowfat.html
  2. ↑ "Popchips". Retrieved 15 November 2013. 
  3. ↑ "Are Trader Joe’s Popped Potato Chips re-branded popchips?". Taka Designs. Retrieved 18 November 2013. 
  4. ↑ "Our Story". Popchips. Retrieved 20 November 2013. 
  5. ↑ "Press". PopChips. Retrieved 20 November 2013. 
  6. ↑ "#4 Popchips". Forbes magazine. Retrieved 9 January 2012. 
  7. ↑ "Top 20 Americas Most Promising Companies". Forbes magazine. Retrieved 9 January 2012. 
  8. ↑ Casserly, Meghan. "Popchips: The Next $1 Billion Snack Food Or Just Full Of Hot Air?". Retrieved 18 November 2013. 
  9. ↑ Hong, Nicole. "New Kind of Chip Pops on the Scene". Retrieved 18 November 2013. 
  10. ↑ "Katy Perry Popchips: Singer Signs On For Latest Celebrity Endorsement". Huffington Post. Retrieved 20 November 2013. 
  11. ↑ "Awards". PopChips. Retrieved 18 November 2013. 
  12. ↑ Greenwald, David. "Katy Perry Announces Her Own Popchips Flavor". Billboard. Retrieved 20 November 2013. 
  13. ↑ "popchips, inc.: Private Company Information". Boomberg Businessweek. Retrieved 10 January 2013. 
  14. ↑ "Popchips". Retrieved 15 November 2013. 
  15. ↑ "Popchips". Retrieved 15 November 2013. 
  16. ↑ "Popchips". Retrieved 15 November 2013. 
  17. ↑ 17.0 17.1 "Popchips". Retrieved 13 November 2013. 
  18. ↑ 18.0 18.1 "Popchips". Retrieved 13 November 2013. 
  19. ↑ 19.0 19.1 "Popchips". Retrieved 13 November 2013. 

External links

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