Pomegranate (phone)

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The Pomegranate is a [1] mobile phone hoax created as a marketing campaign on behalf of the Government of Nova Scotia. The website advertising the product has comical features such as a video projector, live voice translator, harmonica, coffee maker, and shaving razor, among many other standard features that current leading mobile phones have: upon clicking "I've seen enough" or "Release date", an array of information about Nova Scotia and its culture is displayed. The campaign, which included online advertising on sites in New England, is an attempt to attract interest in Nova Scotia and establish it as a desirable place to live and do business.[2]

The Pomegranate phone is the latest campaign from Communications Nova Scotia's Come to Life initiative, the place branding program of the Government of Nova Scotia. Communications Nova Scotia has been criticized by some for spending $175,000 on the ad campaign, though the website received more than 3 million visits from 195 countries/territories[citation needed] since its launch on September 30, 2008, and they are considering it to be very successful.[3]

In fact, functionality treated as a joke, was introduced fully or partially into mobile phones in following years - for example live translation,[4]video projector,[5] and shaving razor[6][7]

References

  1. ↑ http://www.npr.org/templates/story/story.php?storyId=100529000
  2. ↑ http://www.npr.org/templates/player/mediaPlayer.html?action=1&t=1&islist=false&id=100529000&m=100535981
  3. ↑ Los Angeles Times (2008-10-30). "Pomegranate phone? Nova Scotia ad budget goes to cellphone concept video". Retrieved 2008-11-12. 
  4. ↑ http://www.fatducktech.com/reviews/samsung-galaxy-s4s-s-translate-one-part-brilliant-one-part-house/
  5. ↑ http://www.pcworld.com/article/250706/first_look_samsungs_galaxy_beam_android_phone_with_a_built_in_projector.html
  6. ↑ http://www.weirdasianews.com/2010/04/28/shave-mobile-hairy-multitasker/
  7. ↑ See for example Yuiitu power supply mobile power reciprocating razor

Books

  • Mobile web design for dummies, Author: Janine Warner; David LaFontaine, ISBN 0470931884 9780470931882 9780470931905 0470931906 0470560967 9780470560969, OCLC Number: 702369068

Cultural

External links


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