Piperlime

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Piperlime
Type Subsidiary
Industry Retail
Founded 2006
Headquarters San Francisco, CA
Products Shoes
Parent Gap Inc.
Website www.piperlime.com

Piperlime is an online retail company based in San Francisco, California, USA. Founded in 2006 as a spin-off by Gap Inc., Piperlime offers a selection of footwear and handbags for women, men and children. Since fall 2009, the company has also sold women's clothing and, later, men's clothing.

Brands

Initially launched with more than 100 well-known brands, Piperlime currently stocks over 250 footwear brands, including women’s salon and designer brands like Alberto Fermani, Hollywould, Giuseppe Zanotti, Belle by Sigerson Morrison, Frye, Donald J Pliner, Kenneth Cole, Nine West, Crocs, Converse and Steve Madden.

Since launching its handbag division in spring 2008, Piperlime currently stocks over 30 handbag brands including Marc by Marc Jacobs, Chloe, Botkier, Kooba, Foley + Corinna, Beirn, Orla Kiely and Linea Pelle.

Piperlime has ongoing partnerships with celebrity stylists who recommend their favorite seasonal products online as "Fashion Editors". Stylists include Rachel Zoe, Rachel Bilson and Olivia Palermo.

The first Piperlime retail store opened in SoHo, New York City, on September 6, 2012.

Corporate

The name Piperlime was developed by the naming firm Lexicon Branding.[1]

References

  1. Lexicon portfolio with Piperlime

http://www.bloomberg.com/news/2012-08-31/gap-s-piperlime-whips-web-into-reality-with-soho-store.html

External links


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