Pink Friday (fragrance)

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Pink Friday
Fragrance by Nicki Minaj
Type	Unisex Fragrance
Notes	Starfruit, Italian mandarin, boysenberry, lotus flower, jasmine petals, fresh gardenia, vanilla, pear
Released	September 22, 2012 (U.S. and Australia) March 14, 2013 (UK) May 23, 2013 (South Africa) (Germany & Austria) July 15, 2013
Label	Give Back Brands
Successor	Minajesty
Website	nickiminajbeauty.com

Pink Friday is the first fragrance created by American recording artist Nicki Minaj with Give Back Brands,^[1] first released on September 22, 2012. The bottle was designed by Lance McGregor of Paul Meyers and Friends. Elizabeth Arden bought the licence to distribute the fragrance to major retail stores worldwide, including Macy's and Nordstrom.^[2][3] With the success of "Pink Friday", Minaj released a limited edition of the fragrance in April 2013 called "Pink Friday Special Edition". Minaj's Pink Friday perfume was nominated for three 2013 FiFi Awards for Fragrance of the Year, Best Packaging, and Media Campaign of the Year.^[4] Pink Friday is followed by her second fragrance Minajesty, which is described to be a stronger fragrance.

Conception

Development

Minaj first alluded to "Pink Friday" in her verse on Drake "Make Me Proud", rapping, "It's MAC, OPI, and a fragrance too/ apparel I'm dominating in every avenue" Mark Cheatham, a music agent of CAA, confirmed the development of the fragrance, saying, "With her team, we're all working and in discussions on a fragrance deal"^[6] Minaj and Give Back Brands worked on the fragrance throughout 2011 and early 2012, and was planned to be released in late 2011, from an interview with BET Minaj stated "I like scents that feel summery, but have a va-va-voom I want to smell like a sexy and confident woman, not like candy"^[7] Speaking of the development of the fragrance Minaj is quoted saying:

“Pink Friday is a celebration of my life at this moment; it is a reflection of me as a creator, and an expression of me as a woman. I know my Barbz will connect with and appreciate each aspect – from the name, to the outrageous bottle design, to the vibrant colors that create their own song. Pink Friday shows off my personality and style; it’s exciting to express my voice through another dimension,” says Nicki. “I was involved in every aspect of the decision-making process – it seems easy because I always get this feeling inside: I know if something is right or wrong. Each detail needs to ‘wow’ me or it is not an option; that’s my way of composing perfection.”^[8]

Packaging and scent

The fragrance contains scents of boysenberry, lotus flower, Italian mandarin, star fruit, and vanilla^[9] The bottle, designed by Lance McGregor of Paul Meyers and Friends, was revealed by Minaj through Twitter, which resembles Minaj as she appears on the cover her 2010 album Pink Friday. Topnotes with fruity scents like mandarin, heart notes featuring flowerly scents, and drydown becoming musky with creamy scents. Minaj described the fragrance smelling like "angels playing".^[10]

Promotion and commercial

Minaj promoting her Pink Friday Fragrance in Sydney

A commercial was filmed on August 3 and August 4, 2012.^[11][12] The promotional internet ad leaked online on October 27, 2012. The commercial uses Minaj's song "Whip It" from her sophomore album Pink Friday:Roman Reloaded as the theme song, and shows a giant Minaj dressed in a pink wig, tutu and bra, wandering through New York City. Then, as she sprays others with the fragrance, they also become giants. The official fragrance commercial was released November 16, 2012, shot by Howard Huang. Which featured Minaj laying in a field of black roses. She then cuts herself by touching the thorn of a rose, and bleeds of pink blood. The roses then become pink, and so do her eyes, as her skin apparently slowly turns gold, as matching the design of her bottle. The perfume bottle is then shown, with the fragrance name being whispered calmly. The commercial features her single "Freedom" Minaj held two fragrance launches at Macy's, the first on September 24, 2012 in New York City, and the second in November 29, 2012 in Sydney. To promote the fragrance Minaj appeared on many television networks to promote the release of her fragrance such as The View, Good Morning America, and 106 & Park.^[13] The fragrance will make it launch in South Africa in May 2013.

Couture By Minaj

In January 2013, Minaj revealed that the release of her debut fragrance would make its launch in the United Kingdom, which was revealed to come with a special surprise via her official Twitter by tweeting:

"The fragrance launches in the UK this Spring w/a very special surprise that I know you guys will love! We're currently in the US, CAN, & AUS".^[14] For the United Kingdom release's of Pink Friday, Minaj released four new bottle designs on March 4, 2013, which were dressed in similar outfits Minaj herself have worn, all named under the imprint "Couture By Minaj" exclusively sold at Selfridges in the UK.^[15][16][17] Speaking of the exclusive release of outfits for the UK's launch Minaj said "For the Couture the designers took direct inspiration from my outfits, so there is a dark, sexy moment, a fun, pink moment and more of a fairytale, fantasy moment. It’s indicative of my personality; I like to change my hair, my clothes, my makeup a lot [...] I know my UK fans are getting the scent later, but now they get to play dress up with it, and no one else does."^[18]

Other products

The fragrance will also come with a hair mist, body lotion, and 2 different sizes, all prices differ depending on the package purchased. Some of the products produced were later added, or apart of a limited edition of the fragrance set, or depending on the customers preference of a gift after purchase.

• 100 ml/ 3.4 oz
• 50 ml/ 1.7 oz
• 30 ml 1.0 oz
• Body Lotion 6.8 oz
• Hair Mist 5.0 oz

Gifts

• Tote
• Hair extension
• Make-up set
• Laptop cover
• Watch
• Whip It Like Minaj (UK)
• Starships Minaj (UK)
• Duchess of Pink (UK)
• British Pink (UK)

Minaj also revealed, via Twitter, that there will be box sets to coincide with the fragrance^[19]

Reception

Minaj's fragrance received generally positive reviews from critics, One critic from Yahoo spoke of the fragrances scent as"fun, playful, and a little flirty, but in a teenage girl kind of way. I would definitely recommend this fragrance to that age group" from VanityGoddess.^[20] Minaj's perfume has been nominated for three FiFi Awards for Fragrance of the Year, Best Packaging, and Media Campaign of the Year.^[4]

Awards

Pink Friday Special Edition

After the success of the original Pink Friday, the limited edition Pink Friday Special Edition was released in April 2013.^[21] It was announced on March 11, commenting her intentions to "give [her fans] a special edition fragrance to wear".^[22] Originally planned for release in May, the fragrance was launched in April 2013.^[23]

The fragrance contains scents of apple, grapefruit, white raspberry, water lily, honeysuckle, jasmine, pear, and musk, which Minaj commented adds "a bit of dimension and playfulness to the original scent".^[24] Likes its predecessor, the bottle resembles Minaj as she appears on the cover of her debut studio album Pink Friday (2010), though its color scheme incorporates white and more subtle shades of pink.^[22]

Products

• 100 ml
• 50 ml
• 30 ml^[22]

Pink Friday Deluxe Edition

Pink Friday Deluxe Edition is a limited edition fragrance by Nicki Minaj. It is her 2nd limited edition fragrance, and 4th scent overall. The bottle will have the same shape as Pink Friday and Pink Friday Special Edition, but will be refreshed with a new color combination of black and gold. It's a $1,000 value available for $75.

Products

• 100ml ($1000 Value)

See also

• List of celebrity-endorsed perfumes

References