Pilsen Trujillo is a Peruvian brand of beer owned by Backus and Johnston. This beer is sold in Glass bottles of 310 ml, 355 ml, 500 ml, 620 ml and in cans.[1] Pilsen Trujillo is brewed in the Backus brewery located in Trujillo city.
History
Before the takeover by Backus in 1994, Pilsen Trujillo was brewed by Sociedad Cervecera de Trujillo S.A., which also produced La Norteña. The first beer produced by the company was Libertad named after the La Libertad Region where Trujillo is located.[2]
As a regional beer patterned after Pilsen Callao from Callao, it copied its stylized logo and its malta (dark beer) companion, although the latter was called Malta Trujillo. Over the years Compañía Nacional de Cerveza, makers of Pilsen Callao, bought the majority of SCT shares, a situation that remained until the takeover.
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FFlagship brands GGlobal brands 1Joint venture between SABMiller (49%) and China Resources Enterprises (51%) 2Joint venture between SABMiller (58%) and Molson Coors Brewing Company (42%) Category |
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