Pilot PMR

From Wikipedia, the free encyclopedia
Pilot PMR
Type Privately held company
Industry Public Relations
Founded Toronto, Ontario,(2004)
Headquarters Toronto, Ontario, Canada
Services Public Relations, Marketing, Brand Management
Website www.pilotpmr.com

Pilot PMR is an award-winning public relations agency based in the St. Lawrence neighbourhood in downtown Toronto, Canada, near the city’s historic Distillery District. The agency provides strategic communications, branding, content marketing, and UX development to clients across Canada and internationally.

Pilot PMR also offers media and presentation coaching for executives and spokespersons.

Clients

Food and Beverage

Business and Finance

Environment and Energy

Consumer

Sports and Entertainment

Public Sector

Health and Wellness

Services

Public Relations

  • Communications Planning and Strategy
  • Media Relations
  • Corporate Brand Building
  • Product and Service Publicity
  • Information Campaign
  • Blogs / Microblogs / Podcasts
  • Community Management
  • Market Intelligence and Analysis
  • Presentation Training
  • Community Relations
  • Internal Communications
  • Issues Management
  • News Conference
  • Philanthropy Programs
  • Sponsorship

Branding

  • Central Brand Story
  • Messaging
  • Market Positioning
  • Value Proposition
  • Brand Architecture
  • Brand Name
  • Visual Identity
  • Validation and Testing
  • Corporate Collateral
  • Transition and Implementation
  • Training
  • Launch Design and Execution
  • Brand Engagement Strategies

Digital

  • Social Network Applications
  • Social Media Audits / Optimization
  • Brand Monitoring
  • Web Strategy
  • Web sites
  • User Experience
  • Content Management System Integration
  • Database Development
  • Customer Relationship Management Integration
  • SEO & Search Engine Marketing Services
  • Mobile Site Conversion
  • Site Building and Authoring: HTML, Active Server Pages, .NET, PHP, Flash animation, Ajax (programming)

Documentary

Notable Staff

  • Alex Mangiola: Vice President. Alex began his career working for several newspapers throughout Ontario, including The Windsor Star, Chatham Daily News, Guelph Mercury and Simcoe Reformer. His first forays into marketing included representing Cuban state companies such as Habanos and Cubanacan in Canada, as well as several Ontario government clients like the Ontario Human Rights Commission, Ontario Tourism and the Ontario Ministry of Research and Innovation. Alex has worked extensively in Toronto’s not-for-profit sector for clients such as United Way of Toronto, Woodgreen Community Services, Ontario Association of Food Banks, East Scarborough Boys and Girls Club, as well as the recently formed Addictions and Mental Health Ontario. His is an active member of the Maytree Foundation’s DiverseCity Voices, a group of subject matter experts from under-represented ethnic or racial groups designed to enrich the quality of print, radio and television news in Toronto.
  • Lucy Leiderman: Director, Digital Strategy. Lucy is a graduate of the University of Toronto St. Michael’s College (HBA) in Toronto, Canada and Uppsala Universitet (MA) in Uppsala, Sweden. She is an author published by Dundurn Press and has contributed pieces to the Huffington Post, Business Insider, and other online publications. Prior to working with communications agencies, she consulted with non-governmental organizations such as the Atlantic Council of Canada, the G8 Research Group, and the NATO Defense College. She is also a Certified Scrum Master, specializing in facilitating complex projects.
  • Robert Furtado: Account Director. Robert has worked in journalism and as a speechwriter in the Government of Ontario under former Premier Dalton McGuinty. Robert is a part-time faculty member at the Humber College School of Media Studies and Information Technology.
  • Anne-Marie Denault: Video Producer/Director. Anne-Marie is a video producer, director and professional researcher from Montreal, Canada. She has worked on television series for Ici Radio Canada télé, campaigns, and in short films for Kino. Anne-Marie has produced crisis simulations films with the Health Ministry of Quebec and Social Services. She is also a published researcher on matters of public health and crisis management in l’État du Québec, Éditions du Boréal. She has worked at CINBIOSE, a research group and partner of the World Health Organization and the Pan American Health Organisation, and has a degree in business management from McGill University and a master’s in communications from the Université du Québec à Montréal.

References

  1. ↑ Media In Canada, August 20, 2008 "Coors Light celebrating Labour Day weekend by chilling its beer", Retrieved May 25, 2010
  2. ↑ PubZone, April 11, 2008 "Molson's Message: Grow a Beard! Support Hockey Development!", Retrieved May 21, 2010
  3. ↑ Marketing Magazine, November 27, 2009 "Second Opinion rebrands as Weigh House", Retrieved May 25, 2010
  4. ↑ Marketing Magazine, February 25, 2009 "Algonquin Power hires Pilot for rebranding", Retrieved May 21, 2010
  5. ↑ PR in Canada, February 19, 2009 "Pilot PMR Picks Up Algonquin Power", Retrieved May 25, 2010
  6. ↑ PubZone, May 9, 2008 "Air Miles offers points collectors free movies", Retrieved May 25, 2010
  7. ↑ Marketing Magazine, October 13, 2009 "Electrolux has Eureka moment with vacuum cards", Retrieved May 25, 2010
  8. ↑ PR in Canada, June 17, 2010 "Electrolux Wants Canadians To Show Some Love With Launch Of LoveToVacuum.com", Retrieved June 17, 2010
  9. ↑ Media In Canada, September 17, 2007 "BBC Telly hits Toronto streets with tabloid-style promo", Retrieved May 25, 2010
  10. ↑ Marketing Magazine, September 25, 2006 "A new outlook for CNIB", Retrieved May 25, 2010
  11. ↑ IAB Canada, "Mobile Marketing Course", Retrieved January 31, 2014

External links

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