Picatic

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Picatic
Type Private or Public
Industry Event ticket sales
Founded 2008
Headquarters Toronto, Saskatoon, San Francisco, New York City
Key people Jayesh Parmar
Website http://www.picatic.com/

Picatic is an online ticketing company.[1] Picatic’s crowd-funding platform for event ticket sales allows promoters to create event pages to generate funding before events are booked.[1][2][3] Picatic is known for creating crowdfunding solutions specifically within the events industry.[4][5]

Jayesh Parmar founded Picatic in 2008.[1][6] The company has offices in Toronto, Saskatoon, San Francisco, and New York City.[7][8]

History

Jayesh Parmar is the CEO and co-founder of Picatic. Founded in 2008, the company started as a traditional online ticketing company.[4] The first website was launched in 2009.[9] Online ticketing services are a foundation of the company.[4] Picatic allows events and venues to create, promote, and sell tickets for a variety of events.[10]

In September 2012, Picatic launched their event crowdfunding feature.[11][12] Picatic now offers a crowdfunding platform used to determine demand for an event before booking begins.[13] Like other crowdfunding companies including Kickstarter, Indiegogo, and Tixelated, Picatic gives event planners the ability to raise funding money before officially booking an event.[10] This system creates a no-risk environment for event planners, venues, and artists.[6]

Picatic currently serves United States and Canadian markets.[4] The company plans to expand services to United Kingdom and Latin American markets by early 2012.[4][14]

Products

Picatic offers two primary services.[9] The company provides online ticket sales.[4][9] Picatic charges vendors a commission on for-profit tickets.[4] The company does not charge for free tickets.[4]

Picatic’s crowdfunding platform provides crowdfunding options for event planners.[6] Individuals or groups create event pages and pre-sell tickets in order to raise funds for the event.[6][9] Event creators offer other incentives to increase purchases.[6][6][9][15] Ticket buyers receive refunds if the financial threshold is not met.[15]

Additionally, Picatic offers tools to supplement event planning. These include an app to monitor inventory or attendance lists from mobile devices, widgets to embed on company or individual webpages, online guest surveys, and others.[11] Picatic also provides back-end management tools which allow planners to manage all aspects of an event from one location. Event planners are able to receive daily or weekly sales reports, manage tickets and refunds, email guests through the Picatic website, and provide updates.[11]

The company has been called “the Kickstarter of events”.[4][6]

Recognition

Picatic unwittingly provided the punch line for an Internet sensation in 2012. Lisa Dutton, an anchorwoman for a local news show in Saskatoon, mispronounced the company name during a broadcast.[16][17] Dutton told viewers that tickets for a sausage-eating contest could be purchased at “picadick”.[16][17] This video went viral.[17] Picatic reported a large spike in Internet traffic to the website following this event.[9][18]

In 2012, Extreme Startups selected Picatic as one of five start-ups to receive funding and support.[2][5][19][20] As part of this cohort, Picatic receives seed money, mentorship and administrative and legal support for one year.[2][19]

Follow Extreme Startups, Picatic was selected to join the General Assembly at the CTA@NYC in order to further expand their brand and business.

References

  1. ↑ 1.0 1.1 1.2 Ryan Lawler (September 20, 2012). "Online Ticketing Startup Picatic Launches EventTilt, Its Kickstarter For Events". TechCrunch. Retrieved 14 December 2012. 
  2. ↑ 2.0 2.1 2.2 Techvibes Newsdesk (2012-10-05). "Meet The Next Five Companies To Join Extreme Startups". TechVibes. Retrieved 14 December 2012. 
  3. ↑ Anton Root (Oct 13, 2012). "HOW CROWDFUNDING HELPS REDUCE RISK". crowdsourcing.org. Retrieved 14 December 2012. 
  4. ↑ 4.0 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 Jonathon Muzychka (OCTOBER 2, 2012). "Get to know a Toronto startup: Picatic". Blogto.com. Retrieved 14 December 2012. 
  5. ↑ 5.0 5.1 Christine Dobby (Oct 12, 2012). "Startup Roundup: Frank & Oak raises $5M, Notman’s crowdfunding and Extreme’s new crop". Financial Post. Retrieved 14 December 2012. 
  6. ↑ 6.0 6.1 6.2 6.3 6.4 6.5 6.6 Christina Farr (September 21, 2012). "Crowdfunding startup, Picatic, can eliminate the financial risk for event organizers Read more at http://venturebeat.com/2012/09/21/picatic/#XqE9kd01ysJXoq8C.99". VentureBeat. Retrieved 14 December 2012. 
  7. ↑ Kyle (10/01/2012). "Toronto startup picatic launches: Protects event organizers by crowdfunding tickets". Nibletz. Retrieved 14 December 2012. 
  8. ↑ Picatic E-Ticket Inc. (Sep 20, 2012). "Picatic Launches EventTilt, Crowdfunding for Events". Yahoo Finance. Retrieved 14 December 2012. 
  9. ↑ 9.0 9.1 9.2 9.3 9.4 9.5 Picatic.com. "Crowdfund your event". Retrieved 14 December 2012. 
  10. ↑ 10.0 10.1 Humayun Khan (September 24, 2012). "Picatic brings kickstarter-style crowdfunding to events with Eventtilt". Betakit. Retrieved 14 December 2012. 
  11. ↑ 11.0 11.1 11.2 Anton Root (Sep 24, 2012). "RISK-FREE RSVP? PICATIC CROWDFUNDS EVENT TICKET SALES". Crowdsourcing.org. Retrieved 14 December 2012. 
  12. ↑ Marketwire Canada (Sep 20, 2012). "Picatic Launches EventTilt, Crowdfunding for Events". tdwaterhouse.ca. Retrieved 14 December 2012. 
  13. ↑ Clyde Smith (2012-09-24). "Online Ticketing Service Picatic Launches EventTilt for Event Crowdfunding". Crowdfunding For Musicians. Retrieved 14 December 2012. 
  14. ↑ Christine Dobby (Nov 9, 2012). "Startup Roundup: Endless events, Extreme in India and presentation fees". Financial Post. Retrieved 14 December 2012. 
  15. ↑ 15.0 15.1 Clyde Smith (2012-09-26). "Ticketing News: Artful.ly Open Sources, Picatic Crowdfunds, Eventbrite x Apple's Passbook". hypebot.com. Retrieved 14 December 2012. 
  16. ↑ 16.0 16.1 TheImproper Staff (February 4, 2012). "Sausage Blooper Anchor Goes Viral; Here’s Who She Is!". The Improper. Retrieved 14 December 2012. 
  17. ↑ 17.0 17.1 17.2 "Global Saskatoon sausage video goes viral". Canadian Crossing. FEBRUARY 09, 2012. Retrieved 14 December 2012. 
  18. ↑ topseoranking (FEB 13, 2012). "Picatic Unprecedented Spike in Traffic as Video Goes Viral". http://twittweb.com. Retrieved 14 December 2012. 
  19. ↑ 19.0 19.1 Rayn Lawler (October 5, 2012). "Meet The Next Five Companies To Join Toronto-Based Accelerator Extreme Startups". Tech Crunch. Retrieved 14 December 2012. 
  20. ↑ SEAN STANLEIGH (Nov 28, 2012). "Five companies pitch for more funding". The Globe and Mail. Retrieved 14 December 2012. 

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