Phileas Fogg snacks

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Phileas Fogg snacks are a brand of snack products in the United Kingdom based on Phileas Fogg (hero of Jules Verne's Around the World in Eighty Days) They were created in 1982 and took off when the products of a variety of snacks were unique to a time where Doritos had not been invented yet. When the company was sold, the re-branded products failed almost disappearing from the snack world only to resurface recently to make a come back.

Early life

Phileas Fogg Snacks was invented back in 1982 by Roger McKechnie [1], Kieth Gill, Ray McGhee and John Pike. They launched the idea with $67,000 of their own money combined. The idea was to create an adult snack with a brand character behind it which was Phileas Fogg, inspired by the character in the film "Around The World In 80 Days". These kinds of snacks had not been seen in the 1980s because it was a nacho-free zone until Phileas Fogg changed that.[2] Customers enjoyed the creative theme behind the products and the original flavors that went along with it and soon the company was prospering. Over the years they came up with different exotic flavors "from around the world" and paired them up with clever advertisement that allowed the products to boom.

Brand Death (1993-2003)

Between the late 1980s and early 1990s, Phileas Fogg Snacks achieved over $30 million and attracted attention of multinational snack company UB, (United Biscuits) who purchased it for $24 million. Unfortunately, it was the beginning to the end of the franchise. The four owners left with a bag of money each and the creative genius behind the brand. UB chopped and changed the packaging and identity, completely changing the original themes of the products. They also failed to invest in the new products and flavors which ultimately made the brand somewhat "invisible" to customers and the brand started to fail.

Brand Re-birth (2009)

In a conference years ago, Phileas Fogg Snacks showed to have had a startling 83% prompt brand awareness. Around this time, it seemed the once cherished brand was coming back into favor.[3] They changed the packaging and identity to comply with Phileas Fogg in the film to help illustrate "exotic tastes from around the world". With a brand closer to the originals and a new line of products that made their appearance last summer, Phileas Fogg is making another appearance on the United Kingdom's snack shelves.

Flavours

[4]

  • Spikin Lime Tortillas
  • Cool Casa Tortillas
  • Chili con Queso Tortillas
  • Kalonji Seed Poppadoms
  • Teriyaki Crackers
  • Brie and Onion Toasts
  • Black Olive & Pesto Crostini

Current Range

American Bubble Chips
  • Louisiana Sweet & Smokey Barbecue
  • Cheese & New York Deli Relish
Mexican Taco Rolls
  • Cool Sour Cream & Onion
  • Nacho Cheese & Jalepeno
  • Fiesta Salsa Tomato & Onion
Indonesian Crackers
  • Aromatic Spices & Sweet Chilli
American Popcorn
  • Californian Tangy & Tasty Cheese
  • New Orleans Cajun Spice & Smoked Salt
  • Texas Wild & Tangy Buffalo Wings
  • Arizona Sweet & Spicy Chilli

References

  1. ↑ Roger McKechnie, founder of Phileas Fogg Snacks
  2. ↑ I've Been Around The World In 80 Snacks And I Still Can't Find...
  3. ↑ United Biscuits revamp Phileas Fogg Snacks
  4. ↑ Phileas Fogg


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