Phil Radford

Phil Radford
Radford as Greenpeace's Executive Director (2012)
Born	Philip David Radford (1976-01-02) January 2, 1976 New Brunswick, NJ, U.S.
Occupation	Environmental, clean energy and democracy leader
Known for	Executive Director, Greenpeace Co-Founder, Democracy Initiative[1]
Partner(s)	Eileen Radford
Website
Official website

Philip David "Phil" Radford (born January 2, 1976) is an American environmental, clean energy and democracy leader currently serving as the Executive Director of Greenpeace USA. He was a co-founder of the Democracy Initiative, served as the Founder and Executive Director of Power Shift, and is a board member of Green Corps.^[2] He has a background in grassroots organizing, campaign planning, and energy policy. Radford lives in Washington, DC with his wife Eileen.^[3]

Radford’s theory of change shifted from viewing governments as arbitrators between public and private interests on environmental issues, to finding that most governments are captured by industry. Rather than fighting first for new laws, which could be blocked by industries, he has focused on pressuring large companies to change their practices and enlisted them as allies in pushing for strong environmental protections.^[4] Examples include Greenpeace campaigns to transform electric utilities and to protect both the Indonesian rainforest and the Bering Sea Canyons.^[5][6] Radford argues that the combination of creating industry champions and “outside pressure” focused on the government are the keys to passing new laws to protect the environment.^[4] In addition, Radford has worked to give citizens an upper hand over companies in influencing government.^[7]

Early life

Radford received his B.A. from Washington University in St. Louis in 1998.^[8]

Early activism

Radford began his environmental activism as a high school student in a Chicago suburb volunteering for a campaign to stop the building of trash incinerators in the West Side of Chicago near his family's home.^[9]

His first job as a grassroots organizer came as a canvasser for Illinois PIRG. While studying political science and business at Washington University in St. Louis, he directed campaign and canvass offices during summers for the Fund for Public Interest Research for clients including the Human Rights Campaign, PIRGIM, and Ohio PIRG and worked part-time during school for the Sierra Club.^[10]

After graduating college in 1998, Radford became a Lead Organizer at Green Corps, the field school for environmental organizing.^[11]

Field director of Ozone Action

From 1999 to 2001 Radford was Field Director for Ozone Action, an organization dedicated to working on the atmospheric threats of global warming and ozone depletion. As field director, Radford planned and executed a number of grassroots campaigns, including a campaign during the 2000 presidential primaries, which was the initial impetus for Senator John McCain sponsoring the Climate Stewardship Act.^[12][13]

Radford also managed the grassroots mobilization for the Global Warming Divestiture Campaign, which resulted in Ford, General Motors, Texaco, and other companies to stop funding the Global Climate Coalition, which spread misinformation about global warming.^[14] According to the New York Times, the result of the campaign was “the latest sign of divisions within heavy industry over how to respond to global warming.”^[15]

He also brought 230 students to the Kyoto negotiations, where they convinced the U.S. delegation to stop pushing for nuclear energy in the Kyoto Protocol’s Clean Development Mechanism.^[10]

Founder of Power Shift

In 2001, Radford founded Power Shift,^[10] a non-governmental organization dedicated to driving clean energy market breakthroughs and building the grassroots base to stop global warming.^[16]

As Executive Director of Power Shift, Radford worked closely with the cities of San Diego, Chula Vista, and Berkeley, CA, as well as nine other municipalities, to secure investments for installation of solar energy systems and implementation of energy efficiency measures in municipal buildings.^[10] Radford also helped to convince Citigroup to adopt innovative new means of financing clean energy infrastructure for wind and solar installations that made them affordable to average Americans.^[17]

Leading Greenpeace USA

In 2009, at the age of 33, Radford was selected as the youngest ever Executive Director of Greenpeace.^[18][19] Radford’s tenure at Greenpeace USA is best known for convincing over 100 corporations to change their environmental practices;^[20] the doubling of Greenpeace’s budget; launching the organization’s grassroots organizing and canvass programs;^[21] and serving as a founder of the Democracy Initiative,^[1] a national coalition of major unions, environmental groups, civil rights and government reform organizations working for universal voter registration, to get money out of politics, and to reform Senate rules.

Referring to one of Greenpeace’s campaign victories during Radford's tenure, New York Times reporter Andrew Revkin referred to Greenpeace’s campaign as “Activism at Its Best.”^[22]

Before becoming Executive Director of Greenpeace USA, Radford served as the director of the organization’s Grassroots Program.^[18] In that capacity, he started and directed the organization's street and door-to-door canvasses, online-to-offline organizing team, social media team, the Greenpeace Student Network, and the Greenpeace Semester.^[23] Under Radford, the street and door-to-door canvassing programs grew to include nearly 400 canvassers in almost 20 cities across the country and was responsible for bringing over 140,000 new monthly members into Greenpeace USA between 2006 and 2009, doubling the organization's budget.^[23]

Changing corporate behavior

Global Climate Coalition

Radford managed a national divestment/disinvestment campaign,^[24] which forced Ford, General Motors, Texaco, and other companies to stop funding the Global Climate Coalition, which spread misinformation about global warming.^[14] Soon thereafter, the GCC ended operations.^[25] Pulitzer Prize winning journalist Ross Gelbspan called the industry defections a "Technical Knockout" of the Global Climate Coalition.^[26]

Citigroup

In 2001, while running Power Shift, Radford launched a campaign to push Citibank to offer and promote Energy Efficient Mortgages (EEMs).^[27] Citi was "missing the opportunity to help stop global warming by phasing out fossil fuel investments and promoting clean energy now," Radford said. "The irony is that if Citi financed solar for people’s homes, solar energy could be made immediately affordable for millions of Americans today."^[28] In 2004, Citigroup agreed to offer and promote EEMs for residential wind, energy efficiency, and solar installations that would make clean energy affordable for millions of Americans.^[17]

Kimberly-Clark

Radford oversaw the grassroots mobilization efforts on the Kleercut Campaign in the United States and, later, the entire U.S. campaign when he became Greenpeace’s Executive Director,^[18] targeting Kimberly-Clark for sourcing 22% of its paper pulp from Canadian boreal forests containing 200-year-old trees. The campaign included intervening in Kleenex commercial shoots,^[29] convincing twenty-two universities and colleges to take action such as cancelling contracts,^[30][31] recruiting 500 companies to boycott Kimberly-Clark,^[32] over 1,000 protests of the company, and more.^[31][33] The result: On August 5, 2009, Kimberly-Clark announced that it would source 40% of its paper fiber from recycled content or other sustainable sources – a 71% increase from 2007 levels. The demand created by Kimberly-Clark for sustainably logged fiber was greater than the supply, enabling the company to convince logging companies to change their practices.^[31][34]

Asia Pulp and Paper

From 2010 to 2013, Radford managed Greenpeace US team that persuaded Asia Pulp and Paper (APP) – the world's third largest paper company^[35] – to stop destroying ancient forests. Greenpeace succeeded in convincing more than 100 corporate customers of APP to sever their ties with the company,^[20] including Mattel,^[36] Hasbro,^[37] Lego, Kmart,^[38] IGA, Kroger, Food Lion, National Geographic, and Xerox.^[39] In total, the campaign against APP cut nearly 80% of APP’s U.S. market. On February 5, 2013, Asia Pulp and Paper announced a deforestation policy protecting Indonesian rainforests.^[40] Referring to the victory, New York Times reporter Andrew Revkin heralded the campaign with a piece titled: "Activism at Its Best: Greenpeace’s Push to Stop the Pulping of Rainforests".^[22]

Major U.S. supermarkets

Under Radford, Greenpeace ran an aggressive campaign targeting supermarket chains^[41] – which sell 50% of all seafood in the U.S. – to convince them to stop selling threatened fish, adopt sustainable seafood policies, and lobby for policies such as marine reserves to protect the oceans. Some retailers simply moved from being scored in a report; ^[42] others like Costco^[43] and Trader Joe's^[44] required public campaigns to change them. The result: major seafood retailers such as Whole Foods, Safeway, Wegmans, Target, Harris Teeter, Meijer, and Kroger have implemented sustainable seafood purchasing policies; Trader Joe's, Aldi, Costco, Target, and A&P have dramatically cut the threatened fish that they sell, and Wegmans, Whole Foods, Safeway, Target, and Trader Joe's have lobbied for strong ocean policies, such as protecting the Ross Sea and Bering Sea Canyons as marine reserves.^[45][46][47]

Bibliography

Articles (partial list)

• "Peace as the Greenpeace Way" May 7, 2009, Washington Times
• "Banking on Coal; Why is the World Bank subsidizing one of the planet's dirtiest fuels?", December 9, 2009, Foreign Policy
• "Nestle to save orangutans, tropical forests, and our climate", May 18, 2010, Grist
• "A Call for Direct Action in the Climate Movement", Phil Radford, Bill McKibben, Rebecca Tarbotton, September 8, 2010, Yes!
• "Shining Light on Obama's Tar Sands Pipeline Decision", Phil Radford and Daryl Hannah, September 29, 2011, Huffington Post
• "If You Want to Breathe Clean Air, Senate Reform and Democracy Matter", July 15, 2013, Huffington Post
• "The Environmental Case for a Path to Citizenship", March 14, 2013, Huffington Post
• "Don’t Let America Get Fracked", Phil Radford and Mark Ruffalo, April 25, 2013 CNN.com
• "How Shell is trying to send a chill through activist groups across the country", Phil Radford and Benjamin Jealous June 17, 2013, Grist.org

References

External links

Wikimedia Commons has media related to Phil Radford.

• Phil Radford's blog at Huffington Post
• Phil Radford's blog at Grist.org

v t e Greenpeace People Phil Radford Michael Bailey Kumi Naidoo Irving Stowe Ben Metcalfe Paul Watson Rex Weyler Jim Bohlen William E. (Will) Jackson David McTaggart Patrick Moore John Sauven Andy Stirling Stephen Tindale Jean McSorley Dorothy Stowe Peter Willcox Fernando Pereira Daniel Beltra Dennis Delaney Ships Rainbow Warrior (I) Rainbow Warrior (II) Rainbow Warrior (III) Esperanza Arctic Sunrise Sirius Solo Greenpeace MV Peacock Yellow Thing Regional offices Greenpeace Aotearoa New Zealand Greenpeace Australia Pacific Greenpeace East Asia Greenpeace Nordic Greenpeace Southeast Asia Greenpeace USA Related organizations Sea Shepherd Conservation Society Greenpeace Foundation London Greenpeace Don't Make a Wave Committee

v t e Green Corps People Phil Radford Ted Halstead Arshad Hasan Related organizations Fund for Public Interest Research Public Interest Research Group Environment America Illinois PIRG MoPIRG Minnesota Public Interest Research Group Ohio PIRG PIRGIM Massachusetts Public Interest Research Group New York Public Interest Research Group

v t e Public Interest Research Group People Phil Radford Ralph Nader Donald K. Ross (author) Gene Karpinski Ted Halstead Arshad Hasan Joyce Elaine Roop Gene Russianoff Jim Jontz Pamela Gilbert Anthony Pollina Celeste Thorson James Love (NGO director) Tom Hucker Joanna Guy Related organizations Fund for Public Interest Research Public Interest Research Group Environment America Illinois PIRG MoPIRG Minnesota Public Interest Research Group Ohio PIRG PIRGIM Massachusetts Public Interest Research Group New York Public Interest Research Group Green Corps

v t e Public Citizen People Phil Radford Ralph Nader Gene Karpinski Joan Claybrook Alan Morrison (lawyer) Mark J. Green David Vladeck Lori Wallach Todd Tucker Related organizations Public Citizen Litigation Group Public Citizen Texas Global Trade Watch Food & Water Watch

v t e Washington University in St. Louis Academics Centers and Institutes Libraries School of Arts and Sciences Olin Business School School of Engineering and Applied Science School of Law School of Medicine George Warren Brown School of Social Work Sam Fox School of Design & Visual Arts Historical: Washington University School of Dental Medicine List of Nobel Laureates The Genome Institute Campus Brookings Hall Crow Observatory Danforth Campus Medical Campus Mildred Lane Kemper Art Museum North and West Campuses Tyson Research Center Athletics Bears Francis Field Francis Gymnasium People Notable alumni Chancellors Faculty and staff Affiliated Nobel laureates History Historical overview Historic District Campus Life Mosaic Whispers KWUR Radio Residential colleges Student Life Thurtene Carnival WILD

Persondata
Name	Radford, Phil
Alternative names
Short description	American environmentalist
Date of birth	January 2, 1976
Place of birth	New Brunswick, NJ, U.S.
Date of death
Place of death