PewDiePie

From Wikipedia, the free encyclopedia
PewDiePie

PewDiePie at the Social Star Awards in 2013.
Born Felix Arvid Ulf Kjellberg[1][2]
(1989-10-24) 24 October 1989[2]
Gothenburg, Sweden
Residence United Kingdom
Other names PewDiePie
Alma mater Chalmers University of Technology[3][4] (left prior to graduation)
Occupation YouTube celebrity, video game commentator
Years active 2010–present
Known for PewDiePie video game commentaries
Partner(s) Marzia Bisognin (2011–present)[5]
Awards List of awards and nominations

Felix Arvid Ulf Kjellberg (Swedish: [ˈfeːlɪks ˈaɾvɪd ˈɵlf ˈɕɛlˌbæɾj];[6] /ˈtʃɛlbərɡ/ CHEL-bərg[7] or /ˈdʒɛlbərɡ/ JEL-bərg;[8] born 24 October 1989), better known by his online alias PewDiePie (/ˈpjuːdipaɪ/ PEW-dee-py), is a Swedish video game commentator on YouTube. PewDiePie specializes in Let's Play videos of the horror and action video game genres. His channel is one of the fastest growing YouTube channels, having grown from 3.5 million subscribers to 18 million in the space of 2013 alone, and as of January 2014 has over 21 million subscribers.[9] Since August 2013, PewDiePie's channel has been the most subscribed channel on YouTube, being surpassed briefly in November and December 2013, by YouTube's Spotlight channel.

Early life

PewDiePie was born and raised in Gothenburg, Sweden.[5] In 2008, he graduated from Göteborgs Högre Samskola.[4] He then went on to pursue a degree in Industrial Economics and Technology Management at Chalmers University of Technology, but left the university in 2011 to focus on his YouTube career.[4][10]

YouTube career

PewDiePie
Presentation
Hosting PewDiePie
Genre Video game commentary
Language English, Swedish
Publication
Debut 2 October 2010 (2010-10-02)
Website www.youtube.com/pewdiepie

History

PewDiePie created his YouTube channel in April 2009. In 2012, PewDiePie's channel began to grow, reaching 1 million subscribers on 11 July 2012,[5] and 2 million subscribers in September 2012.[11] In February 2012, PewDiePie ran for King of the Web, an online contest. He lost the overall title, however still became the "Gaming King of the Web" for the 1–15 February 2012 voting period.[12] During the following voting period, PewDiePie won and donated his cash winnings to the World Wildlife Fund.[13] PewDiePie has also spoken at Nonick Conference 2012.[14][15] In October 2012, OpenSlate ranked the PewDiePie channel as the #1 YouTube channel by terms of "SlateScore".[16]

In April 2013, PewDiePie's channel grew to 6 million subscribers, as reported by the New York Times.[17] PewDiePie later won the award for Most Popular Social Show,[18][19] competing against Jenna Marbles, Smosh and Toby Turner,[18] as well as the Swedish Social Star Award, at the inaugural Starcount Social Stars Awards hosted in Singapore in May 2013.[20] He had also introduced the nominees for Most Popular Game during the live broadcast of the awards show.[21] In June 2013, the channel grew to 8 million,[22] and subsequently 9 million subscribers.[23] Throughout 2012 and 2013, PewDiePie's channel has been one of the fastest growing on YouTube.[24] PewDiePie's playthrough of The Last of Us was documented for leaving the usually vocal gamer, speechless at the ending.[25] In July 2013, he overtook Jenna Marbles as the second most subscribed YouTube channel, and surpassed the leading channel, Smosh, on 15 August 2013.[26][27][28] By 1 November 2013, the channel reached 15 million subscribers.[29] However, on the following day, PewDiePie was dethroned by YouTube's own channel at the top of the site's subscriber rankings.[30] In the same month, PewDiePie stated his dislike for YouTube's new comment system.[31] Later, in December 2013, PewDiePie overtook the YouTube spotlight channel to become the most subscribed channel on YouTube. In 2013, the PewDiePie channel went from 3.5 million to 19 million subscribers,[32] and by the end of 2013 it was gaining a new subscriber every 1.037 seconds.[33] In the second half of 2013, the PewDiePie channel amassed just under 1.3 billion video views.[34]

Channel format

PewDiePie's channel main focus is his commentary and reactions to various games as he plays through them.[11][17] He is known for playing horror and action video games,[11][35][36] most notably Amnesia: The Dark Descent and its related mods.[37] Unlike conventional walkthroughs, his 'Let's Play' videos are devoted to "sharing gaming moments on YouTube with my bros"[38] His channel also supports independent game developers;[11][39] games featured by PewDiePie often experience a substantial boost in sales.[40][41] PewDiePie also began posting weekly vlogs starting from 2 September 2011.[42]

Public image

PewDiePie often refers to his fans as the 'Bro Army', made up of his 'Bros'.[22][43] He typically performs a 'Brofist' at the end of each of his videos.[23] At the Social Star Awards, PewDiePie deliberately went to greet his fans personally despite security warning him against doing so.[44]

PewDiePie's channel is under Polaris, a gaming network apart of Maker Studios, a multi-channel network that drives the growth of the channels under it.[45][46][47][48] His channel also appeals strongly to younger viewers, a group Google refers to as Generation C for their habits of "creation, curation, connection and community".[45]

Andrew Wallenstein of Variety heavily criticized PewDiePie, following becoming the most subscribed channel, describing his videos as "aggressive stupidity" and "psycho babble."[49]

Personal life

PewDiePie is originally from Sweden,[1] although he later moved to live with his girlfriend, Marzia Bisognin (whose online alias is CutiePieMarzia), in her native country, Italy.[5] Bisognin is also a popular YouTube personality, having over 2 million subscribers on the website.[50]

He moved to the United Kingdom in July 2013 for better Internet connectivity.[51] PewDiePie is the son of former KappAhl CIO, Johanna Kjellberg, who was 2010 CIO of the Year in Sweden.[52]

Charitable actions

PewDiePie is involved in charity work for the World Wildlife Foundation and St. Jude Children's Research Hospital.[11] PewDiePie also began a "Water Campaign" charity, where his fans could donate money, in honor and celebration of reaching 10 million subscribers.[53] PewDiePie had the goal of raising $250,000, however the charity raised over $450,000.[54]

Influence

In the video game Surgeon Simulator 2013, in the Alien Surgery stage one of the organs is called "Pewdsball" in honor of PewDiePie.[55]

Accolades

Awards and nominations for PewDiePie
Year Award Show Category Result Recipient(s) Ref
2013 Starcount Social Star Awards Most Popular Social Show Won PewDiePie [18][19]
Sweden Social Star Award Won [20]
Shorty Awards #Gaming Won PewDiePie (tie) [56]

Records:

  • Most subscribed YouTube channel (Current, as of 20 January 2014)
  • First to 12 million subscribers (17 August 2013)[57]
  • First to 13 million subscribers (11 September 2013)[58]
  • First to 14 million subscribers (3 October 2013)[59]
  • First to 15 million subscribers (1 November 2013)[29]
  • First to 19 million subscribers (28 December 2013)[33]
  • First to 20 million subscribers (9 January 2014)[60]

References

  1. ↑ 1.0 1.1 Sydell, Laura (30 December 2013). "Hot On YouTube: Videos About Video Games, And Science, Too". National Public Radio. Retrieved 30 December 2013. 
  2. ↑ 2.0 2.1 "PewDiePie - About". Facebook. Retrieved 28 May 2013. 
  3. ↑ "Swedish PewDiePie have more than youtubeföljare Rihanna". sverigesradio. 26 June 2013. Retrieved 28 June 2013. 
  4. ↑ 4.0 4.1 4.2 "Felix Arvid Ulf Kjellberg About". Facebook. Retrieved 28 May 2013. 
  5. ↑ 5.0 5.1 5.2 5.3 Lindstrom, Lars (13 July 2012). "COLUMN Pewdiepie rules, now one million subscribers". Expressen. Retrieved 8 October 2012. 
  6. ↑ "Kjellberg pronunciation – Forvo". Forvo. Retrieved 23 November 2013. 
  7. ↑ "Kjellberg". Pronounce Names. Retrieved 29 May 2013. 
  8. ↑ "Kjellberg Pronunciation". Pronounce How. Retrieved 10 June 2013. 
  9. ↑ "PewDiePie". YouTube. Retrieved 15 January 2014. 
  10. ↑ Gallagher, Paul (15 November 2013). "Meet Felix Kjellberg - the new 'King of the Web'". The Independent. Retrieved 23 November 2013. 
  11. ↑ 11.0 11.1 11.2 11.3 11.4 "Pewdiepie Video Game Youtuber Reaches 2,000,000 Subscribers". PRWeb. 21 September 2012. Retrieved 11 November 2012. 
  12. ↑ Woodward, Curt (16 February 2012). "King of the Web: A Quirky Fame Contest Primed for the Young & Savvy". Xconomy Seattle. Retrieved 8 October 2012. 
  13. ↑ Kjellberg, Felix (20 April 2013). "CHUBBY BUNNY - Fridays With PewDiePie (Episode 24)". PewDiePie. YouTube. Retrieved 30 April 2013. 
  14. ↑ "Nonick Bilbao this week becomes the European capital of Gaming". EITB. 12 June 2012. Retrieved 8 October 2012. 
  15. ↑ "PewDiePie: Pewdie. PewDiePie 's speech Nonick 2012 (Felix Kjellberg)". eitbcom. YouTube. 22 June 2012. Retrieved 8 October 2012. 
  16. ↑ Gutelle, Sam (8 October 2012). "Check Out This Awesome Infographic of YouTube’s Top 1,000 Channels". Tubefilter. Retrieved 14 October 2012. 
  17. ↑ 17.0 17.1 O'Leary, Amy (12 April 2013). "Glued to the Tube". The New York Times. Retrieved 15 April 2013. 
  18. ↑ 18.0 18.1 18.2 AFP Relax (21 May 2013). "Social media aggregator to host inaugural awards". Yahoo! News. Retrieved 29 May 2013. 
  19. ↑ 19.0 19.1 Jones, Steve (23 May 2013). "Social Star Awards recognize Bieber, One Direction". USA Today. Retrieved 23 May 2013. 
  20. ↑ 20.0 20.1 Lee, Jan (25 May 2013). "Aaron Aziz more popular in social media than Fann Wong and Jeanette Aw". Asia One. Retrieved 27 May 2013. 
  21. ↑ "Social Star Awards Live May 23rd". Starcount. YouTube. 23 May 2013. Retrieved 23 May 2013. 
  22. ↑ 22.0 22.1 Cohen, Joshua (7 June 2013). "Tubefilter Weekly Top 50: PewDiePie Scores More YouTube Views Than Psy". Tubefilter. Retrieved 11 June 2013. 
  23. ↑ 23.0 23.1 Cohen, Joshua. "Gamers Rule: PewDiePie, SkyDoesMinecraft Top 50 Most Viewed YouTube Channels". Tubefilter. Retrieved 26 June 2013. 
  24. ↑ Blankenhorn, Dana (5 October 2012). "Winners In The Next Video Game Wave Are Online, Social And Mobile". Seeking Alpha. Retrieved 8 October 2012. 
  25. ↑ Amini, Tina (1 July 2013). "Last Of Us Renders One Of The Loudest YouTube Personalities Speechless". Kotaku. Retrieved 8 July 2013. 
  26. ↑ Cohen, Joshua (15 August 2013). "It’s Official: PewDiePie Becomes The Most Subscribed Channel On YouTube". Tubefilter. Retrieved 16 August 2013. 
  27. ↑ Hernandez, Vittorio (9 July 2013). "Viral Videos: Swedish Gamer Channel PewDiePie Logs 50 Million Hits in YouTube; Beats Weekly Views of Psy, Miley Cyrus". International Business Times. Retrieved 10 July 2013. 
  28. ↑ Gutelle, Sam (6 July 2013). "Smosh Hits 11 Million YouTube Subscribers, PewDiePie Hot On Its Heels". Tubefilter. Retrieved 10 July 2013. 
  29. ↑ 29.0 29.1 Cohen, Joshua (1 November 2013). "Top YouTuber PewDiePie Is First Channel To Hit 15 Million Subscribers". Tubefilter. Retrieved 23 November 2013. 
  30. ↑ Cohen, Joshua (November 4, 2013). "YouTube Is Now The Most Subscribed Channel On YouTube". Tubefilter. Retrieved November 23, 2013. 
  31. ↑ Dean, Grace (10 November 2013). "YouTube comments change opposed by co-founder". T3. Retrieved 23 November 2013. 
  32. ↑ Gutelle, Sam (27 December 2013). "2013 In Review: All Hail King PewDiePie And His Bro Army". Tubefilter. Retrieved 30 December 2013. 
  33. ↑ 33.0 33.1 Gutelle, Sam (31 December 2013). "PewDiePie Hits 19 Million Subscribers, And He Is Accelerating". Tubefilter. Retrieved 5 January 2014. 
  34. ↑ Dredge, Stuart (20 January 2014). "PewDiePie was the king of YouTube with 1.3bn views in second half of 2013". The Guardian. Retrieved 20 January 2014. 
  35. ↑ Fahey, Mike (27 February 2012). "He Screams at Gaming’s Most Terrifying Moments So You Can Laugh". Kotaku. Retrieved 8 October 2012. 
  36. ↑ Lindstrom, Lars (28 March 2012). "CHRONICLE Therefore Pewdiepie Sweden's hottest Internet Star". Expressen. Retrieved 8 October 2012. 
  37. ↑ Chayer, Sarah (27 March 2013). "Game reviewers play around on YouTube". Fourth Estate Newspaper. Retrieved 8 April 2013. 
  38. ↑ Dredge, Stuart (8 July 2013). "With 50m weekly views, PewDiePie is world's most popular YouTube channel". The Guardian. Retrieved 4 August 2013. 
  39. ↑ Lukman, Enricko (6 May 2013). "Highly Anticipated Indonesian Horror Game DreadOut Seeks Help on Indiegogo and Steam". TechInAsia. Retrieved 29 May 2013. 
  40. ↑ Gutelle, Sam (1 July 2013). "95% Of Gamers Enhance Their Experience With YouTube". Tubefilter.com. Retrieved 2 July 2013. 
  41. ↑ "PC download charts: 'Alan Wake Franchise,' PewDiePie and 'Insert Title Here'". MSN News. 3 June 2013. Retrieved 4 June 2013. 
  42. ↑ "First vlog by PewDiePie - FRIDAY VLOG WITH PEWDIEPIE :D Q&A T-SHIRTS ETC". PewDiePie. YouTube. Retrieved 29 May 2013. 
  43. ↑ Lee, Jan (23 May 2013). "Many fans gather at Social Star Awards for YouTube stars, not music superstars". The Straits Times. Retrieved 29 May 2013. 
  44. ↑ Wai Yee, Yip (27 May 2013). "Stars get social on the red carpet". The Straits Times. Retrieved 29 May 2013. 
  45. ↑ 45.0 45.1 Dredge, Stuart (8 July 2013). "With 50m weekly views, PewDiePie is world's most popular YouTube channel". Guardian. Retrieved 9 July 2013. 
  46. ↑ The Deadline Team (1 August 2013). "Maker Studios Announces Polaris Network Focusing On Gaming And Geek Culture". Deadline Hollywood. Retrieved 17 November 2013. 
  47. ↑ Gutelle, Sam (5 August 2013). "Maker Studios Game Station Relaunches As Polaris In Time For #GeekWeek". Tubefilter. Retrieved 17 November 2013. 
  48. ↑ Klima, Jeff (29 October 2013). "Maker's Gaming Hub Polaris Adds New Talent To Join Pewdiepie And The Yogscast". New Media Rockers. Retrieved 17 November 2013. 
  49. ↑ Wallenstein, Andrew (11 September 2013). "If PewDiePie Is YouTube’s Top Talent, We’re All Doomed". Variety. Retrieved 14 September 2013. 
  50. ↑ Nurminen, Jussi (5 November 2013). "Swedish PewDiePie catapulted to YouTube Subscribed person". Yle. Retrieved 23 November 2013. 
  51. ↑ Kjellberg, Felix. "MOVING TO A DIFFERENT COUNTRY! - QnA w/ Pewds". PewDiePie. YouTube. Retrieved 8 July 2013. 
  52. ↑ Rosengren, Lina (19 November 2012). "Han hoppade av Chalmers - blev heltidskändis på Youtube". IDG.se. Retrieved 21 November 2012. 
  53. ↑ Cohen, Joshua (14 July 2013). "Top YouTuber PewDiePie Raising $250,000 For Charity: Water". Tubefitler. Retrieved 27 July 2013. 
  54. ↑ Kjellberg, Felix (30 September 2013). "Thank you! (We raised $450 000 for Charity Water)". PewDiePie. YouTube. Retrieved 7 October 2013. 
  55. ↑ "Surgeon Simulator 2013". VGFacts. Retrieved 2 January 2014. 
  56. ↑ Ngak, Chenda (9 April 2013). "Shorty Awards 2013 honors Michelle Obama, Jimmy Kimmel". CBS News. Retrieved 15 April 2013. 
  57. ↑ Gutelle, Sam (19 August 2013). "What Can We Learn From PewDiePie’s Rise To 12 Million Subscribers?". Tubefilter. Retrieved 20 January 2014. 
  58. ↑ Gutelle, Sam (13 September 2013). "PewDiePie Is The First YouTube Channel Over 13 Million Subscribers". Tubefilter. Retrieved 20 January 2014. 
  59. ↑ Gutelle, Sam (3 October 2013). "PewDiePie Hits 14 Million Subs, Got A Million Of Them In 20 Days". Tubefilter. Retrieved 20 January 2014. 
  60. ↑ Klima, Jeff (10 January 2014). "PewDiePie Makes 20 Million Subscribers a Club of One". Retrieved 20 January 2014. 

External links

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