Peter Care

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Peter Care (born 28 April 1953) is an English director of music videos, commercials and film. He has directed music videos for R.E.M., Bruce Springsteen, Roy Orbison, Depeche Mode and New Order, amongst others.

Born in the southwest England town of Penzance, Peter Care first developed a passion for filmmaking while attending Falmouth Art College for his Foundation Year. In 1972, he moved north to study film at the Psalter Lane School Of Art in Sheffield. During the weekdays, he studied the history of cinema and made experimental short films. At weekends, he helped his teachers make documentaries, either as a cameraman or editor.

On graduating, Care, with four friends from the School of Art, formed the Sheffield Independent Film Company, a non-profit funded by the British Film Institute, the United Nations and Channel Four. It quickly grew to become the country’s largest filmmaking center outside of London, running workshops and helping people make their films and television shows. Care often acted as director of photography on other members’ projects, while directing his own dramas and archival documentaries for Sheffield City Council.

In 1979, Care made a short film called “Johnny Yesno”, with a soundtrack by the industrial band Cabaret Voltaire. This led him into making films for their projections at live performances, and creating compilations for their video distribution company, Doublevision. This work evolved into making music videos for many Northern indie bands.

The culmination of this period was the making of “Sensoria” for Cabaret Voltaire. Hardly shown on English TV, it became legendary in music circles, with its revolutionary camera and editing techniques, attracting interest from many bands outside of Sheffield.

Care joined the burgeoning music video scene in London, working with such artists as ABC, Fine Young Cannibals, Bananarama, and Depeche Mode.

Meanwhile, “Sensoria” was enjoying a life of its own in the US. It landed in the Top 40 of the MTV Viewers’ Chart, where it remained for seven months. Named Best Video of the Year by the Los Angeles Times, it was among the first three music videos ever to be procured by the Museum of Modern Art in New York for its permanent collection.

In 1986 Care moved to Los Angeles, where he met his wife, Lorraine, onset and they have been working together ever since.

What followed was a series of groundbreaking music videos for, amongst others, Robbie Nevil, Los Lobos, Bruce Springsteen, and Tom Petty.

As he moved on to make music videos (especially with R.E.M.) he began directing commercials at Satellite, the sister company of Propaganda. Clients included Coca-Cola, Levi’s, Microsoft, Lee Jeans, Sprint, MTV, JVC, Diet Coke, PacBell, Verizon, and Saturn.

In 2002, Care’s feature film, “The Dangerous Lives Of Altar Boys” was released. After enjoying great success at Sundance, it received glowing reviews from the US press and became a hit with teenagers once it came out on DVD. Care received an Independent Spirit Award for Best First Feature.

After ten years at Satellite, Care moved to a new production company, Bob Industries. While continuing to work with R.E.M., he made, over a decade, commercials for T-Mobile, Southwestern Airlines, Volkswagen, Toyota, Southwestern Bell, Burger King, A.A.R.P., Ameritrade, AT&T, MacDonald’s, Nikon, Discover Card, Pennzoil, Verizon, Domino’s Pizza, OnStar and the Tribeca Film Festival.

In 2012, Care moved to Wondros, with the view to work in a broader range of media, while also getting back to his documentary roots. He continued to make commercials - for PayPal, Walgreens and Chevrolet Silverado.

In 2013, he directed a short informational film for Santa Monica City Council. As part of their proposal to champion Wellbeing and empower their residents – competing in Michael Bloomberg’s Philanthropies’ Mayors Challenge - the two-minute piece helped them win a $1,000,000 prize.

Care kicked off 2014 by joining Green Dot Films…




Awards: Clio - Best Cinematography for H.I.S Jeans 1996 Monitor – Best Music Video 1996 for ‘Good To Be King” by Tom Petty Independent Spirit Best First Feature Film 2002 for “The Dangerous Lives Of Altar Boys” MTV Lifetime Achievement 2006

Filmography

Television

Film

Videography

Music videos

Awards

External links

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