Performink
| Owner(s) | Carrie Kaufman |
|---|---|
| Founder(s) | Carrie Kaufman |
| Publisher | Carrie Kaufman |
| Founded | 1992 |
| Ceased publication | 2011 |
| Official website | Performink.com |
Performink was a Chicago theatre industry newspaper. It included show openings and reviews, audition listings, and industry and union news for Chicago actors, directors, dancers, designers, and other theatre professionals.[citation needed] The owner/publishing-editor Carrie Kaufman took over the paper in 1992.[citation needed]
History
PerformInk started a bi-weekly trade paper for the theatre and film industries as a quarterly newsletter in 1987 in the back of Act I Bookstore. Sometime in 1989, the owner of the bookstore started printing on a bi-weekly basis and on newsprint. Carrie Kaufman was hired in June 1990 as a typist for 10 hours a week. By the end of 1990, the owner of the bookstore presented Carrie with the ultimatum of either making the paper profitable by the end of 1991 or closing the presses on it. It didn’t make a profit that year, but it did almost triple its revenues and by the end of 1991, Carrie was negotiating a purchase. In February 1992, PerformInk, Inc. was born.
Contents of newspaper
It provided a wide range of news and information for professionals in the Chicago theatre industry. Theatre news, theatre business and Chicago industry personalities were just a few of the areas covered and discussed in each issue. Subjects affecting the careers of not only Chicago performers, but also directors, producers, designers, filmmakers and dancers were always PerformInk’s focus.
There were regular columns discussing specific facets of business for theater professionals. These columns include "Money and Taxes", which looked at tax and financial matters unique to the business of performing, by Greg Mermel, CPA; "Comedy Bites," which looked at the improv industry in Chicago; and "Out Takes," a behind the scenes look at independent film in Chicago. PerformInk was one of the primary sources for actors to get information regarding auditions. PerformInk had a readership of over 12,000, about half of which are subscribers.
PerformInk also printed “The Book: An Actor’s Guide to Chicago.” The Book contained information about the business of living as an actor in Chicago, in addition to acting as a directory of services and products for industry professionals.
Switch to Online Only
On June 19, 2009, PerformInk published its final print edition as it switched to an all-online format. In November, 2011, PerformInk published its last website update.