Performics
 | |
| Type | Part of Publicis Groupe, public |
|---|---|
| Industry | Search Engine Marketing |
| Founded | Chicago, Illinois (1998) as Dynamic Trade |
| Headquarters | Chicago, Illinois |
| Key people |
Daina Middleton, CEO |
| Employees | Globally: 700+ |
| Website | Performics.com |
Performics is a performance marketing agency that provides paid search, natural search, social, display, affiliate and mobile marketing solutions to a variety of Fortune 500 and smaller clients. Performics is owned by the French advertising holding company Publicis Groupe (Euronext Paris: FR0000130577).
Performics is based in Chicago, Illinois and has about 130 clients, including Bose, HP, Kohl's, Verizon Wireless, and Cabela's. It was voted one of the top workplaces in Chicago by employees as reported by The Chicago Tribune in 2011,[1] and 2012.[2]
Brief history
- Founded (as Dynamic Trade) as an Affiliate marketing company in 1998
- Launched Search Engine Marketing Services in 2001
- Was acquired for $58 million (in cash plus an earn-out of up to $7 million) by DoubleClick in 2004[3]
- DoubleClick announced the acquisition of DoubleClick (including Performics) by Google for $3.1 Billion in April 2007. The acquisition was finalized in March 2008 after the approval of the Department of Justice antitrust authorities in the United States and the Brussels-based European Commission, the antitrust authority of the European Union.[4][5]
- The controversial[6] search engine marketing and optimization part of Performics was acquired by Publicis in 2008, after the purchase of DoubleClick by Google (NASDAQ: GOOG) had been finalized.[7] The affiliate network part of DoubleClick Performics remained with Google and was re-branded Google Affiliate Network.
Ownership
Performics, the performance-based search marketing services division of Publicis, provides search engine marketing services and technologies for multi-channel marketers.
See also
- Search Engine Optimization
- Search Engine Marketing
References
- ↑ "Chicago's Top Workplaces 2011: The Winners". The Chicago Tribune. November 2011. Retrieved 27 November 2011.
- ↑ "Chicago's Top Workplaces 2012: The Winners". The Chicago Tribune. Retrieved July 25, 2013.
- ↑ The ClickZ Network (May 17, 2004), DoubleClick Acquires Performics, ClickZ.com, retrieved August 12, 2007
- ↑ Paul R. La Monica (April 13, 2007), Google to buy DoubleClick for $3.1 billion, CNN Money, retrieved January 15, 2009
- ↑ Lane R Ellis (March 11, 2008), Google Gets E.U. Go-Ahead For DoubleClick Merger, Search Engine World, retrieved January 15, 2009
- ↑ Loren Baker (April 16, 2007), What Will Google Do With Performics?, Search Engine Journal, retrieved January 15, 2009
- ↑ Google Completes Sale of Performics (Sept 10, 2008),, NYTimes.com, retrieved November 11, 2008
External links
- Performics Company Website
- Performics Press Releases
- Publicis Groupe Company Website (Parent Company)
- Performics Italy Company Website