Payback (loyalty card)

From Wikipedia, the free encyclopedia

Payback is a loyalty program scheme launched in 2000 by Metro AG in Germany[1] and has the largest market share.[2] It had a turnover of 190 Million Euros in 2007. In 2000, Payback was awarded the Big Brother Award in category business and finance.[3]

In 2010, I-mint, India's leading rewards programme was taken over by Payback and as of 1 Jul 2011, I-mint has been rebranded as Payback India, thus formally launching this loyalty programme in India.[4]

Payback launched in Poland in September 2009.[5] Payback Mexico launched in 2012.[6]

In Italy, Payback launched in 2014[7], replacing existing loyalty programs such as ESSO's Extras and Carrefour's SpesAmica.

References

  1. ↑ "One Card With Double Advantage". Retrieved 2008-08-31. 
  2. ↑ "In the press". Retrieved 2008-10-01. 
  3. ↑ "Award winners" (in German). 2006-08-28. Retrieved 2008-10-01. 
  4. ↑ "Payback's branch in India". 
  5. ↑ PACKBACK GOES INTERNATIONAL
  6. ↑ http://www.payback.net/en/press/press-releases/press-release/article/payback-startet-nun-auch-in-mexiko/
  7. ↑ http://volantinisupermercati.klikkapromo.it/2014/01/programma-payback/

External links

General
Chain stores /
supermarkets
Frequent-flyer programs /
travel incentives
Online shopping rewards /
reward websites
Scrip
Trading stamps
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