Paul Baines (academic)

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Dr. Paul Baines (born 9 May 1973) is a British marketing academic, specialising in the topic of marketing for political parties and candidates. He is a Professor in Political Marketing [1] at Cranfield University. Previously he was Director of Business Development at Middlesex University Business School. He has been Director, Baines Associates Limited,[2] since 2008.

Paul’s research has particularly focused on the application of market research and strategic marketing by political and corporate organisations in a political context. This includes marketing for political parties, government and special interest groups, war PR and propaganda, and lobbying, with market positioning, segmentation and persuasion as the key underlying dimensions.

Publications

Books

  • co-editor, with Bal Chansarkar of Introduction to Marketing Research (MU Press, 1999),
  • co-author, with Ross Brennan and Paul Garneauof Contemporary Strategic Marketing(Palgrave Macmillan, 2002), 2nd ed. 2007. ISBN 978-0-230-50720-3 [3]
  • co-author with Bal Chansarkar, of Introducing Marketing Research (John Wiley & Sons, 2002.),
  • co-author, with John Egan and Frank Jefkins of Public Relations (Butterworth-Heinemann, 2004)
  • co-author, with Sir Robert Worcester and Roger Mortimore of Explaining Labour’s Landslip (Politicos, 2005).
  • co-author, with Chris Fill and Kelly Page of Marketing, Oxford University Press, 2008. ISBN 978-0-19-929043-7 [4]

Journal articles

Baines P, Crawford I, O’Shaughnessy NJ, Worcester R, Mortimore R (2013) Positioning in political marketing: How Semiotic Analysis Can Support Traditional Survey Approaches. Journal of Marketing Management, (forthcoming) -.

Jones N, Baines P (2013) Losing Control? Social Media and Military Influence. The RUSI Journal, 158 (1) -.

Schultz D, Macdonald E, Baines P (2012) Best Practice: Integrated Marketing Communications. Admap, (November) 44-45.

O'Shaughnessy NJ, Baines P, O'Cass A, Ormrod R (2012) Political market orientation: complications, confusions and criticisms. Journal of Political Marketing, 11 (4) 353-366.

Viney H, Baines P (2012) Engaging Government: Why its Necessary and How to do it

. The European Business Review, (Sept/Oct) 9-13.

Viney H, Baines P (2012) Engaging government: Why it's necessary and how to do it. The European Business Review, (Sept-Oct) 9-13.

Baines P, Harris P (2011) Marketing in the 2010 British General Election - perspectives, prospect and practice. Journal of Marketing Management, 27 (7-8) 647-655.

Baines P, Macdonald E, Wilson H, Blades F (2011) Measuring communication channel experiences and their influence on voting in the 2010 British General Election. Journal of Marketing Management, 27 (7-8) 691-717.

Baines P, Viney H (2010) The Unloved Relationship? Dynamic Capabilities and Political-Market Strategy: A Research Agenda. Journal of Public Affairs, 10 (4) 258-264.

Baines P, O'Shaughnessy NJ, Moloney K, Richards B, Butler S, Gill M (2010) The Dark Side of Political Marketing: Islamist Propaganda, Reversal Theory and British Muslims. European Journal of Marketing, 44 (3/4) 478-495.

Blades F, Baines P, Macdonald E (2010) Digging deeper: The new tracking of experiential touchpoints in the UK General Election. Research World, 22 () 52-55.

Bailey C, Baines P, Wilson H, Clarke M (2009) Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough. Journal of Marketing Management, 25 (3/4) 227-252.

Baines P (2009) Why CRM Data complacency belongs to the past. Public Sector Executive, (January) -.

Baines P (2009) Evaluating the effect of the fear appeal in advertising: implications for information operations. Journal of Information Warfare, 8 (1) -.

O'Shaughnessy NJ, Baines P (2009) Selling of Terror: The Symbolization and Positioning of Jihad. Marketing Theory, 9 (2) 227-241.

Baines P, Brennan R, Gill M, Mortimore R (2009) Examining the Academic/Practitioner Divide in Marketing Research. European Journal of Marketing, 43 (11/12) 1289-1299.

Baines P (2007) Recapturing our lost youth. Consulting Review (Capgemini), (Autumn) 16-.

Brennan R, Baines P (2006) Is there a morally right price for anti-retroviral drugs in the developing world?. Business Ethics: A European Review, 15 (1) 29-43.

Lynch R, Baines P, Egan C (2006) Long-term planning for political parties in the United Kingdom: Towards a competitive resource-based perspective. Journal of Political Marketing, 5 () -.

Baines P, Worcester R (2006) Mikor Tommy, a brit kozlegeny haboruba ment, a kozvelemeny erdeklodese kiserte. Kommunikacio Media Gazdasag, IV (1) 15-36.

Baines P, Gill M (2006) Research Note: The EU Constitution and the British Public: What The Polls Tell Us About the Campaign That Never Was. International Journal of Public Opinion Research, 18 (4) 463-474.

Baines PR, Worcester R, Jarrett D, Mortimore R (2005) Product attribute-based voter segmentation and resource-advantage theory. Journal of Marketing Management, 21 (9-10) 1079-1115.

Baines P, Worcester R (2005) When the British Tommy went to war, public opinion followed. Journal of Public Affairs, 5 (1) 4-19.

Baines P (2005) Marketing the political message: American influences on British practices. Journal of Political Marketing, 4 (2-3) 135-162.

Baines P (2005) Polling opinions in the 2005 election. Significance, 2 (4) 158-161.

Baines P (2005) The 2005 General Election Polls. Significance, 2 (2) 50-53.

Lynch R, Baines P (2004) Strategy development in UK higher education: Developing a resource-based perspective of competitive advantages. Journal of Higher Education Planning and Management, 26 (2) 171-187.

Baines PR, Worcester R, Jarrett D, Mortimore R (2003) Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective. Journal of Marketing Management, 19 (1-2) 225-249.

Baines P, Brennan R, Egan J (2003) Political 'market' classification for strategic marketing implications. Journal of Political Marketing, 2 (2) 47-66.

Baines P, Lewis B R, Harris P (2002) The Political Marketing Planning Process: Improving Image and Message in Strategic Target Areas. Marketing Intelligence and Planning, 20 (1) 6-14.

Baines PR, Scheucher C, Plasser F (2001) The 'Americanisation' Myth in European Political Markets: A Focus on the United Kingdom. European Journal of Marketing, 35 (9-10) 1099-1116.

Baines P, Egan J (2001) Marketing and Political Campaigning: Mutually Exclusive or Exclusively Mutual?. Qualitative Market Research, 4 (1) 25-34.

Baines P, Worcester R (2000) Researching Political Markets: market-oriented or populistic?. International Journal of Market Research, 42 (3) 339-356.

Baines P, Harris P (2000) Kite-flying: the role of marketing in the post-BSE British beef export industry. British Food Journal, 102 (5/6) 454-464.

Baines P, Lewis BR, Ingham B (1999) Exploring the positioning process in political campaigning. Journal of Communication Management, 3 (4) 325-336.

References

  1. ↑ http://www.som.cranfield.ac.uk/som/p1820/People/Faculty/Academic-Faculty-Listing-A-Z/Last-Name-B/Paul-Baines.  Missing or empty |title= (help)
  2. ↑ http://www.bainesassociates.co.uk/#/about/4565915556.  Missing or empty |title= (help)
  3. ↑ WorldCat
  4. ↑ WorldCat
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